Angela Wisdom
New Home Executive
Jacksonville,FL
Summary
Results-oriented professional with a diverse background in management, sales, real estate, and general business. Utilizes successful sales and operations skills to drive profitability and foster professional growth for companies. Exceptional communication skills and ability to build strong relationships with individuals at all levels. Approaches every task with a dynamic and industrious spirit, eagerly embracing responsibility and thriving on challenges. Demonstrates a proven track record as a top performer in team environments.
Overview
25
25
years of professional experience
Work History
Sales and Marketing Consultant
Breeze Homes
05.2024 - Current
- Was recruited by a former Lennar executive to assist him with a small builder venture he partnered with
- Manage sales, marketing and operations
- Hired Sales Consultants, enhanced a new website and content
- Worked with a local ad agency to brand and advertise Breeze Homes
- Created new processes related to sales contracts, loan approvals and customer satisfaction
- Increased sales, starts and closings and engagement with consumers
- Manage marketing dashboards and digital display, along with analytics
Division President
Lennar Corporation
09.2022 - 04.2024
- Was recruited by an associate from Lennar that I started my career with over 20 years ago
- Hit the floor running by revamping the current Division that was operating as Breland homes, the company Lennar purchased on December 27th, 2021
- Started with 21 total employees and left with 67
- Grew the Sales and Marketing Dept, Construction, Purchasing, Finance, Land Department and Customer Care in less than 12 months
- Overhauled the product offering to convert from Breland homes to Lennar
- Spent countless hours establishing new standard options as well as cutting costs where possible by value engineering plans
- Purchased land deals as well as reviewing and adjusting budgets that were in place prior to my arrival
- Collaborate with local officials and developers to ensure Lennar’s presence in the market
- Develop and execute strategic plans and objectives to make certain customer satisfaction
- Closing goal projected to be 436 Fiscal year 2023 ended the year at 544
- Initiate employee culture to create happiness which increases productivity
- Embrace auditing procedures and proper compliance to adhere to company’s policies and procedures
- Establish a five-year land and business plan submitted to COO July 2023
- Create unique training programs for employees so they can share my vision on what success looks like
- Plan semi annual meetings with entire staff keeping all engaged and recognized for their hard work and dedication
- Hold weekly meetings with departments and staff and continuously coach direct reports to support their development
- Consistently work towards not only achieving the company’s goals but to over-achieve wherever possible to increase the company’s bottom line
- Believe in positive reinforcement and lead with a positive attitude to get the job done
- Truly believe Together, we all achieve more
- Extremely strong in all aspects of mortgage lending and underwriting
Vice President of Sales and Marketing
DR Horton
04.2018 - 09.2022
- Was recruited to join DR Horton, Nashville to take it from an average producer in the market to one of the top 3
- Led and developed a plan to achieve Division’s goal as it was not making sales and closing plan
- Made immediate impact, revamped policies and procedures regarding sales and closing departments, required all Sales Representatives to go through Jeff Shore Sales Training
- Ordered immediate Shops to be done on all sales reps and terminated employees where needed
- Joined a team of 8 and grew to 28
- Made the sales floor a competitive one and doubled the sales in a year
- Year over year growth since May 2018
- The fiscal year prior to my arrival they were just shy of 250 sales 2019, grew their business over 200% ending the year with 515 sales
- Increased Capture Rate by 23% and have required a mandatory pre-qualification before a deal is written with the in-house lender, (DHI)
- Focused on Websites and increased our google analytics exponentially in the year
- Developed a strategy for each community to ensure sales and closings numbers would be met
- Worked with various companies to ensure marketing and social media marketing would be set up for success
- Made close relationship with Zillow representative and Marketplace to secure additional sales
- Team Lead in our Senior Management group, Division President asked me to take the lead in land acquisitions’ decisions based off market research and CMA’S
- Conducted training for both Sales and Construction to increase customer surveys and assist in Operations very frequently
- Work closely with land, construction and Lending VP’S to get the job done
- Conducted bi-weekly sales meetings and was creative with sales contest and motivation for the Sales Team to be energized and have fun
- Made calls to customers when needed and called just to follow up to be sure their process of purchasing a home was a positive experience
- 28 total direct reports including Marketing Director and Closing Manager
- The Sales Team and I won a Regional Trip in Spring 2019, 2020 and 2021
- In 2022 received an invitation by Division President and Regional Vice President to join the elite group of employees to go on bi yearly cruise to Scotland and Iceland
- Took the Division in 4.5 years from 200 closed homes to the final year before I left to 944
- Was a big part of that success driving the sales team to the goals that were presented
Education
Bachelor of Science - Management
Indiana Wesleyan University
Marion, INAssociate of Science - Business
Indiana Wesleyan University
Marion, INNo Degree - Real Estate
Bob Houge Real Estate School
Ft Myers, FL 11-2004
No Degree - Real Estate
CLI Real Estate School
Nashville09-2016
Skills
- Analytical thinking
- Persuasive communication
- Business development
- Multitasking Abilities
- Team leadership
- Customer satisfaction
- Sales forecasting
- Active listening
- Networking skills
- Strategic planning
- Contract negotiation
- Problem-solving aptitude
- Pricing strategy
Timeline
Sales and Marketing Consultant
Breeze Homes
05.2024 - Current
Division President
Lennar Corporation
09.2022 - 04.2024
Vice President of Sales and Marketing
DR Horton
04.2018 - 09.2022
Associate of Science - Business
Indiana Wesleyan University
Bachelor of Science - Management
Indiana Wesleyan University
No Degree - Real Estate
Bob Houge Real Estate School
No Degree - Real Estate
CLI Real Estate School
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