ANGELA WRIGHT
Marketing And Events Executive
Apex,NC
Summary
Dedicated marketing executive with career history of driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position. Highly-motivated visionary with moral character and integrity recognized for utilizing diverse marketing methods and tactics, and consistently meeting company goals and objectives.
Overview
31
31
years of professional experience
Work History
Vice President of Marketing & Events
ISSUER DIRECT
Raleigh, NC
01.2016 - Current
- Spearhead the development and implementation of comprehensive marketing strategies, resulting in increased brand awareness and bolstered sales by $2.3M.
- Conduct and evaluate market research and adjust marketing strategy to launch Reg A+, Reg D and Reg D 506c offerings.
- Plan, manage, and execute a variety of integrated marketing campaigns to build brand awareness and delivered 3x pipeline of actionable MQLs and SQLs for the Reg A+, Reg D and Reg D 506c market.
- Added 7 new Reg A+ and Reg D clients in 2022 for recurring revenue increase of $1.7M.
- Launched a new product line that generated $1.5M in revenue and added 100+ events per year.
- Manage the day-to-day digital marketing activities including email campaigns, social media management, SEO, SEM and PPC campaigns.
- Maintain a rigorous public relations and analyst strategy that positions the company as a market leader.
- Boosted overall visitor traffic by 25% by doubling the number of articles published daily.
- Managed 10-member marketing team comprised of graphic artists, CRM administrator, event managers and marketing managers.
- Manage $1M annual marketing budget and oversee internal billings and monthly P&L to achieve financial goals.
- Oversee development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Maintain Customer Retention Rate between 88% and 96% over a three-year period.
- Produce media kits to showcase key marketing analytics and demographics for sales presentations.
- Develop and recommend product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Supervised proposal development in response to RFPs within the FinTech market.
Director of Marketing
LEXIS NEXIS
Raleigh, NC
01.2012 - 01.2016
- Established, initiated and optimized marketing strategies based on company targets, product specifications, market data, and budget factors.
- Managed annual marketing budget in excess of $3.5M.
- Developed metrics and measured success in order to further penetrate marketplace.
- Developed metrics and measured success in order to further penetrate legal services marketplace.
- Created SEO/PPC strategies & optimized our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
- Managed marketing team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed the overall events calendar; responsible for multiple trade-shows and numerous speaking opportunities.
Director of Corporate Marketing
RENEWDATA CORPORATION
Austin, Texas
01.2010 - 01.2012
- Drive and execute the strategic marketing plan by implementing integrated marketing tactics among many different marketing disciplines (i.e
- Devised marketing plans using digital strategies, print advertising, F2F marketing, PR/AR, Event Planning, etc.)
- Led team of 5 marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Created content and promotional materials to drive engagement and conversions, along with recommendations for improvements.
- Create and/or edit high-quality written materials including press releases, brochures, advertising copy, web copy, and sales communications and tools
- Built strong relationships with industry professionals and influencers.
- Developed a successful partner program and created training materials and marketing collateral for each channel.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
Sr. Manager of Marketing Communications
ALCATEL-LUCENT
Austin, Texas
01.2008 - 01.2010
- Created lead generating programs to develop and nurture inquiries through the marketing and sales pipeline. Delivered 3x pipeline of MQLs and SQLs.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Managed events calendar; responsible for hosting one annual customer conference, four user group forums, multiple trade-shows and numerous speaking opportunities
- Carried out and developed social media, e-blast and public relations campaigns.
- Develop all advertising and collateral, including key messages, branding, and content to insure consistency of the overall product division brand.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
- Developed proposals and presentations for internal and external audiences.
- Consolidated vendors and renegotiated contracts to optimize costs.
Sr. Manager of Marketing Programs
PERVASIVE SOFTWARE
Austin, Texas
01.2006 - 01.2008
- Developed and implemented the marketing plan to reinforce the database division’s presence as an industry leader.
- Created and implemented the market launch plans for Product Development projects, including the trade show strategy and managed internal and external resources to ensure objectives were met.
- Worked with field sales and Account Managers to define winning strategies to target key accounts.
- Managed all aspects of branding, demand generation, public relations, web site marketing, graphics and sales tools production, and trade shows.
- Created high-quality written materials including press releases, brochures, advertising copy, web copy, and sales communications tools.
World Wide Marketing Manager
IBM, TIVOLI SOFTWARE
Austin, Texas
01.2000 - 01.2006
- Planned, drove and executed marketing strategy assuring product availability deadlines for a $110M software portfolio utilizing market trends and target audience statistics to effectively market products.
- Boosted brand awareness and generated leads 4x pipeline leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, customer requirements, coordinating documents, planning, and creative material distribution
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Improved website visibility through development and implementation of SEO strategies.
Customer Relations Marketing Manager
DELL TECHNOLOGIES
Round Rock, TX
01.1993 - 01.2000
- Gathered and disseminated customer requirements into successful programs and processes that supported business and e-business objectives.
- Successfully influenced, executive support of unique processes & the investments required to support unique customer requirements.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight the product(s) benefits.
- Led cross-functional project teams to plan, implement, and manage customer-focused programs, primarily in the e-business area.
- Managed a $24 million budget for all projects (including Intel credits and media rebates.)
- Created and promoted internal website to employees (20k+), maintained with current campaign objectives, strategies, media plans, and creative executions
Education
Bachelor of Science - Advertising
University of Texas
Austin, TXMinor: - Radio, Television And Film
University of Texas At Austin
Austin, TX 05.2001 -
Skills
Thought leadership
Marketing strategies
Promotional campaigns
C-level relationship management
Sales promotion
Corporate Communications
Product positioning
Product launch management
Public Relations
Business Development
Social media proficiency
Contract Negotiation
Market Analysis
Market Positioning
P&L Management
Campaign management
Public and Media Relations
Marketing and advertising
Strategic planning
Budgeting
Brand development
Client communication
Budgeting and Allocation
Vendor management
Event Management Platforms
Event Management
Event Strategy
The Financial Technology Report: Top 25 Women Leaders in Financial Technology of 2021
As the financial technology sector continues to evolve, thousands of women in leadership roles help propel their companies and its products to more competitive positions in the market. The women nominated and selected for this year’s awards have demonstrated exceptional skill in their respective positions. Named as one of the top 25 in 2021 and 2022.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Progress always involves risk; you can't steal second base and keep your foot on first.
Frederick B. Willcox
Timeline
Vice President of Marketing & Events
ISSUER DIRECT
01.2016 - Current
Director of Marketing
LEXIS NEXIS
01.2012 - 01.2016
Director of Corporate Marketing
RENEWDATA CORPORATION
01.2010 - 01.2012
Sr. Manager of Marketing Communications
ALCATEL-LUCENT
01.2008 - 01.2010
Sr. Manager of Marketing Programs
PERVASIVE SOFTWARE
01.2006 - 01.2008
Minor: - Radio, Television And Film
University of Texas At Austin
05.2001 -
World Wide Marketing Manager
IBM, TIVOLI SOFTWARE
01.2000 - 01.2006
Customer Relations Marketing Manager
DELL TECHNOLOGIES
01.1993 - 01.2000
Bachelor of Science - Advertising
University of Texas