Angela Thérèse Atkinson
Columbus,OH
Summary
Energetic, detail-oriented and motivated marketing, business administration, and sales professional bringing experience in public relations, management, event planning and social media marketing strategy. Maintains current insight on market trends and consumer preferences. Open and clear communicator, skilled in establishing a positive work culture, resolving conflicts and completing initiatives. Quick study with a strong desire to learn. Most enthusiastic about working with an organization that embraces altruism, diversity and inclusion. Insightful with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
17
17
years of professional experience
Work History
Director of Marketing
Tobin & Associates
Canal Winchester, OH
02.2023 - 08.2023
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Developed business pipeline using cold and warm techniques.
- Brought in new accounts through successful networking strategies and promotional approaches.
- Communicated with leadership teams by spearheading regular meetings to discuss objectives.
- Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed metrics and measured success in order to further penetrate marketplace.
- Created content and promotional materials to drive engagement and conversions.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Built strong relationships with industry professionals and influencers.
Administrator Assistant
MACC-Multiethnic Advocates For Cultural Competance
02.2022 - 02.2023
- Assistant to Executive Director Tracy Maxwell Heard, former Democratic House Minority Whip for state of Ohio.
- Company liaison to Ohio State Legislature. Meets with Ohio House and Senate administration to organize testimony where diversity and inclusion advocacy is needed.
- Expanding cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Performed statistical analyses of social media platforms to gather data for operational and forecast team needs.
- Accomplished multiple tasks within established timeframes.
- Controlled costs via restructuring of restricted and unrestricted budgets.
- Monitored expenditures to mitigate risk of overages.
- Evaluated suppliers to maintain cost controls and improve operations.
- Delivered feedback to decision-makers regarding employee performance and training needs.
- Performed routine clerical tasks by scanning, filing and copying documents
- Used Microsoft Excel and Quickbooks to manage accounts payable and accounts receivable
- Coordinated and scheduled meetings and conference calls to optimize scheduling of senior staff
- Drafted correspondence and other documents for CEO and department heads in company's voice
Marketing Specialist
Self Employed Services
10.2016 - 01.2017
- Distributed advertising and marketing collateral to store locations.
- Achieved or surpassed monthly and yearly sales goals on consistent basis.
- Delivered market intelligence, key competitive metrics and product offerings to drive areas of opportunity.
- Prepared 7 marketing reports weekly, by collecting and summarizing sales data.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
- Planned marketing initiatives and leveraged referral networks to promote business development
- Identified appropriate marketing channels and target customers for campaigns
- Met with vendors to assess products, inquire about services and negotiate pricing
Personal Sales Consultant
Liberty Mutual
01.2017 - 02.2022
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Scheduling manager for primary agent.
- 2020-#1 ranked Sales Associate for life insurance, United States.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Developed new business relationships and maintained existing through regular communications and effective account management.
- Managed portfolio of 300+ accounts and over $150,000 in sales for nationally, top ranked team.
- Managed $3,000,000 book of business with Liberty Mutual clients.
- Demonstrated consistent track record of overachieving sales quotas.
- Developed, encouraged, maintained and utilized diverse client base.
- Fostered lasting relationships with clients through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Developed highly effective life insurance sales templates for the, Mid-Atlantic region.
- Streamlined, life insurance agent/underwriting information exchange process (APS) for mid-Atlantic region.
- Stayed current on company offerings and industry trends
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
- Achieved or exceeded company-defined sales quotas
- Informed customers of promotions to increase sales productivity and volume
Marketing Director
Tokie's Gluten Free Mixes/Cakes By Favienne
03.2016 - 10.2016
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Coordinated with owner on designing effective PR strategy.
- Prepared and executed outreach events with over 1,000 guests in attendance.
- Implemented social media strategy with self-executed mixed media platform.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
- Created innovative strategies to drive customer engagement
Marketing Director
Dale Carnegie, Virginia
04.2015 - 08.2015
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Increased website traffic by 20-25% each month using cutting-edge inbound marketing techniques
Marketing Specialist
Whole Foods Market Inc
09.2011 - 08.2015
- Determined optimal targets, competitor offerings and tactics by studying and analyzing demographic data.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Event planning, execution and vendor liaison.
- Class instructor and community outreach.
- Culinary product demonstration.
- Optimized community outreach by securing sponsorships brands.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Maintained high level of understanding of industry standards and trends.
- Used market analysis and metric tools to increase key audience by 20-25%
Chef
Centra Health - Lynchburg, VA
08.2010 - 08.2011
- Monitored line processes to maintain consistency in quality, quantity and presentation.
- Verified compliance in preparation of menu items and customer special requests.
- Private Chef, 30-40 physician board
- Oversaw grill, stove and oven and cleaned equipment after every shift.
- Prepared meals from scratch using authentic, popular recipes to generate repeat business.
- Increased venue activity by 65%
Personal Chef
Private Home
08.2009 - 08.2010
- Met with client and discussed preferred meals, dietary restrictions and food allergies.
- Prepared and served meals for dinner parties ranging from 10-50 guests and large events. Complied with diet requests and special accommodations.
- Sourced healthy cooking techniques to capture flavor and nutrients of food with fresh ingredients.
- ServSafe certified
Executive Chef/ Assistant Team Leader
Whole Foods Market Inc
01.2007 - 08.2009
- Recruited and hired talented individuals bringing depth and experience to organization.
- Managed diverse and thriving team of 30+ retail and culinary team members.
- Built relationships with team members to encourage willingness to address concerns and issues.
- Enabled revenue generation by pursuing partnerships, sourcing funding and capitalizing on market opportunities.
- Established clear and competitive goals, growth roadmaps and strategic business plans.
Education
Bachelor of Science - Marketing And Communications
Mary Baldwin University
Staunton, VA01.2016
Marketing And Communications
University of Maryland - University College
Hyattsville, MDVocal Performance, Opera
Southeastern Louisiana University
Hammond, LACertification-Human Relations/Skills For Success - Human Relations And Effective Communication
Dale Carnegie Leadership Training
Richmond, VA03.2015
High School Diploma -
St. Joseph's Academy
Baton Rouge, LA05.1995
Skills
- Communication
- Problem-Solving
- Decision Making
- Teamwork and Collaboration
- Training and Development
- Product and service sales
- Flexible and Adaptable
- Organization and Time Management
- Critical Thinking
- MS Office
- Point of sale operation
- Event Planning
Accomplishments
- 2020- #1 for life insurance sales, nationally
- 2020- Elite Team
- 2020- Life Masters Team
- 2020- Life Leaders Team
- 2019- National Mulligans
- 2019- Life Leaders Team
- 2018- Top Sales Agent, January and February
- 2018- Liberty Torchbearer, Agency Lead -MS Foundation
- 2017- Lamplighter Award
- Member- LEADA@Liberty + Allies — Liberty Employees of African Descent and Allies fosters building, growing and learning together with ongoing support and professional development for employees of African descent and their allies.
**Working Women Connection-Networking Group:
>Former Chapter President, Columbus, OH
**Dale Carnegie Training:
>Recipient of the awards for Highest Achievement, Outstanding Performance and Breakthrough.
**Whole Foods Market:
>Negotiated with store leadership to stop an employee walk-out due to
product and inventory inconsistency, in New Orleans, following Hurricane Katrina.
>Recipient of outstanding team member award
>Managed a team of 25 retail and culinary professionals.
**Liberty Mutual:
Timeline
Director of Marketing
Tobin & Associates
02.2023 - 08.2023
Administrator Assistant
MACC-Multiethnic Advocates For Cultural Competance
02.2022 - 02.2023
Personal Sales Consultant
Liberty Mutual
01.2017 - 02.2022
Marketing Specialist
Self Employed Services
10.2016 - 01.2017
Marketing Director
Tokie's Gluten Free Mixes/Cakes By Favienne
03.2016 - 10.2016
Marketing Director
Dale Carnegie, Virginia
04.2015 - 08.2015
Marketing Specialist
Whole Foods Market Inc
09.2011 - 08.2015
Chef
Centra Health - Lynchburg, VA
08.2010 - 08.2011
Personal Chef
Private Home
08.2009 - 08.2010
Executive Chef/ Assistant Team Leader
Whole Foods Market Inc
01.2007 - 08.2009
Bachelor of Science - Marketing And Communications
Mary Baldwin University
Marketing And Communications
University of Maryland - University College
Vocal Performance, Opera
Southeastern Louisiana University
Certification-Human Relations/Skills For Success - Human Relations And Effective Communication
Dale Carnegie Leadership Training
High School Diploma -
St. Joseph's Academy
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