Angela Grace-Wong Davis
Benicia,CA
Summary
Dynamic individual with expertise in marketing and brand management. Skilled at navigating challenges and solving problems. Proactive in approaching new tasks. Recognized for adaptability, creativity, and a results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
14
14
years of professional experience
Work History
Brand Manager, Celebrity Cookware
Meyer
10.2021 - 02.2022
- Analyze business trends including brand health, market share, distribution, and customer needs
- Coordinated with design and media teams to develop high-quality creative assets.
- Consulted with product development teams to enhance products based on customer interest data.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Brand Manager, Pet Health & Wellness
Central Garden & Pet
08.2016 - 10.2021
- Created new digital assets and videos for ecommerce marketing product pages for Amazon and Walmart.com which resulted in increased star rating reviews
- Manage projects, timelines and deliverables with cross functional partners resulting in faster speed to market, and incremental growth and line extensions
- Lead cross-functional teams to execute product updates, claims upgrades and other projects daily that require collaboration
- Executed digital marketing campaign which resulted increased Adams and Comfort Zone brand awareness and increased sales and market share growth at Walmart and Amazon
- Work with creative agencies and internal teams to develop videos, content, and other assets to be used in digital display ads, product detail pages, website, social media FB and Instagram, and coupon activities
- Manage multi-million-dollar marketing budget and allocate budget to operating costs, overhead, and marketing activities.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Conducted research and analysis to determine brand positioning and messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Consultant Project Manager
Luminance skincare
09.2015 - 08.2016
- Audited current component inventory and submitted recommendations for improved control measures
- Place purchased orders for component parts and negotiated for improved cost savings on bulk purchases
- Research beauty bloggers specializing in organic/natural skin care to introduce Luminance products for marketing
- Style product for Instagram, Facebook and Newsletter photo-shoots for marketing promotions and flash sale campaigns
- Develop brand identity for collateral goods such as gift box, travel pouch, and introductory skin care box sets.
Project Manager
Benefit Cosmetics LVMH
08.2011 - 09.2015
- Develop and maintain 150 project plans and schedules and input/update project milestone dates in Sofeon
- Create and issue project scope to obtain prices and lead time confirmation from contract manufacturers in China
- Identify risks project timing and proposing sound/effective solutions
- Negotiate costs, award, and finalize purchasing contracts and terms for new collateral projects
- Facilitate project hand off meetings and review project agreement and risk factors
- Resolve issues during product development and production cycle by identifying potential problems in sufficient time for corrective action
- Manage communications, both internally and externally, for effective project management and coordination for new collateral promotional products
- Interact with cross functional teams and external teams in China on matters requiring management between organizations and issue resolutions
- Identify improvement areas and create best practices for continued improvement of project management functions
- Lead critical path meetings to discuss project status and challenges
- Provide updates if needed for assigned projects at various gate meetings
- Achieved 6% cost savings to total spend of $4.5M
- Surpassed 2014 yearly cost savings objective by 33%
- Exceeded cost savings objective which resulted in 50% of overall department savings goal
- Reduced average cost of collateral products which resulted in 9.4% global COGS savings
- Travel to Hong Kong and China twice to audit factories, research new technology and innovation, review production, and brief suppliers on new projects
- Chosen representative for LVMH leadership forum
- Review project compliance to ensure products meet European REACH and Prop 65 Compliance
- Ensure all products meet testing testing standards.
Product Developer
NORDSTROM
04.2011 - 08.2011
- Manage calendar deadlines to ensure on time delivery of product and within gross profit goals
- Responsible for meeting design, function, and quality goals
- Ensure that all products are engineered in accordance with cost targets
- Establish strong working relationships with cross-functional teams to ensure product success
- Source and cost products to meet COGS and Retail MU% in multi vendor locations both domestic and international
- Review opportunities for execution of sourcing strategy by working closely with product development team to leverage vendor capabilities, fabric, and materials
- Manage and resolve any quality issues postproduction
- Initiate QWS (quotation work sheets) for initial quote on cost of goods
- Present vendor analysis to product manager to determine value of sourcing strategy.
Assistant Product Developer
LEVI STRAUSS & CO
04.2009 - 04.2011
- Manage pre-production for Levi’s Women’s Bottoms Red Tab division
- Support execution of all product development activities required delivering manufacturing ready products in line with innovative goals, Global Sourcing Strategies, cost, quality, safety, and Terms of Engagement (TOE) requirements
- Track processes and monitor production deadlines in multi-vendor locations in China, Cambodia, Mexico, Pakistan
- Sri Lanka and Turkey
- Streamline global commercial sample process by working closely for alignment with Levi Brand product segments: Men’s, Women’s, Boys and Tops divisions
- Support fabric and finish developers to ensure global finishes are approved prior to sampling and recognized any risk involved to delivering on-time samples and global products
- Coordinate with PM team to meet GTM (Go to Market) calendar dates for all product development and pre-production activities
- Manage ex-factory and on floor set up dates with supply planning and coordinate product development with managing offices to meet deadlines
- Work cross functionally with Merchandise and Design team to produce and develop premium denim product in aesthetic, cost, and quality.
Production Manager
Sourcing Partners
06.2008 - 03.2009
- Managed knits and woven apparel production programs manufactured in Peru for selected US wholesales, vertical retailers, and private label brands such Cutter & Buck, PW Jockey, Rochester, Rogan and Loomstate
- Traveled to Peru to source knit and woven fabrics to develop apparel programs with full package, cut/make and trim factories and vendors
- Responsibility encompasses all aspects of production supervision to meet customers’ needs regarding quality and delivery
- Essential functions include: Issued sample purchase order and production purchase order to factories
- Resolved customer claims and negotiated discount on bulk production orders
- Managed product development process such as fabric quality, measurement specification, colors, trims, and artwork
- Managed pre-production approval process to ensure product is shipped to client specifications and meeting ex-factory and on lot dates
- Negotiated fabric consumption and fabric costing for clients to meet costing parameters
- Managed production schedule prioritizes apparel programs and negotiated key dates with factories.
Education
Real Estate Salesperson License - Real Estate Sales Persons License
Department of Real Estate # 02228505
California09.2024
Effective Negotiation Training - Purchasing, Procurement, And Contracts Management
Karrass Training
San Francisco03.2015
Associate of Arts - Professional Designation Merchandise Product Development
Fashion Institute of Design And Merchandise
San Francisco, CA09.2007
Bachelor of Arts - Communication
University of California San Diego
La Jolla, CA06.2001
Skills
- Creative Direction
- Competitor Analysis
- Brand-building strategies
- Partnership Building
- Communications strategy
- Performance monitoring
- Partnership Development
- Budget formulation
- Client experience management
- Margin monitoring
- Marketing Communications
- Sales Tracking
- Campaign Planning
- Sales monitoring
- Promotion development
- Category growth
Technical Skills
- Excellent Microsoft Office Skills with superior knowledge of Excel, and PowerPoint
- Knowledge of production and design software: Momentus, Web PDM, Flex PLM
- Adobe Programs: Photoshop and Illustrator
- Technical understanding of U.S./European lead testing standards
Timeline
Brand Manager, Celebrity Cookware
Meyer
10.2021 - 02.2022
Brand Manager, Pet Health & Wellness
Central Garden & Pet
08.2016 - 10.2021
Consultant Project Manager
Luminance skincare
09.2015 - 08.2016
Project Manager
Benefit Cosmetics LVMH
08.2011 - 09.2015
Product Developer
NORDSTROM
04.2011 - 08.2011
Assistant Product Developer
LEVI STRAUSS & CO
04.2009 - 04.2011
Production Manager
Sourcing Partners
06.2008 - 03.2009
Real Estate Salesperson License - Real Estate Sales Persons License
Department of Real Estate # 02228505
Effective Negotiation Training - Purchasing, Procurement, And Contracts Management
Karrass Training
Associate of Arts - Professional Designation Merchandise Product Development
Fashion Institute of Design And Merchandise
Bachelor of Arts - Communication
University of California San Diego
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