Results driven healthcare marketing professional with 14 years of dedicated service at CERBA Lancet Africa, where I have grown alongside the organisation from its inception with one laboratory to a nationally recognised network of 21 branches. Over the past 7 years as Regional Marketing Head, I have specialised in crafting and executing innovative marketing strategies, leading high performing teams, and driving measurable business growth.
Key achievements include delivering a 30% increase in regional revenue through targeted campaigns and spearheading the establishment of eight new laboratories, significantly expanding market presence. Leveraging a nursing background as my foundation, I uniquely blend clinical expertise with advanced marketing credentials, including a Master’s of Commerce in Strategic Brand Management and a Bachelor of Commerce in Marketing Management (Honours).
Proven ability to enhance brand visibility, foster customer engagement, and boost revenue through data driven strategies, digital marketing, and creative campaigns. Skilled in market research, stakeholder engagement, and customer relationship management. Adept at aligning marketing initiatives with organisational goals to achieve exceptional results in competitive healthcare markets.