Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Personal Information
Timeline
BusinessAnalyst
Angelah Gondo

Angelah Gondo

Marketing and Branding Specialist
Harare,Zimbabwe

Summary

Results driven healthcare marketing professional with 14 years of dedicated service at CERBA Lancet Africa, where I have grown alongside the organisation from its inception with one laboratory to a nationally recognised network of 21 branches. Over the past 7 years as Regional Marketing Head, I have specialised in crafting and executing innovative marketing strategies, leading high performing teams, and driving measurable business growth.


Key achievements include delivering a 30% increase in regional revenue through targeted campaigns and spearheading the establishment of eight new laboratories, significantly expanding market presence. Leveraging a nursing background as my foundation, I uniquely blend clinical expertise with advanced marketing credentials, including a Master’s of Commerce in Strategic Brand Management and a Bachelor of Commerce in Marketing Management (Honours).


Proven ability to enhance brand visibility, foster customer engagement, and boost revenue through data driven strategies, digital marketing, and creative campaigns. Skilled in market research, stakeholder engagement, and customer relationship management. Adept at aligning marketing initiatives with organisational goals to achieve exceptional results in competitive healthcare markets.


Overview

1
1
Certification

Work History

Southern Regional Marketing Head

CERBA Lancet Africa
, Zimbabwe
01 2018 - Current
  • Develop and execute comprehensive marketing strategies to promote services and drive business growth.
  • Conduct market research to identify trends, customer needs, and competitive insights.
  • Create marketing collateral and organise regional events to increase brand awareness.
  • Manage digital marketing campaigns, including social media and website optimisation.
  • Collaborate with cross functional teams to ensure seamless customer experiences.
  • Track and analyze KPIs to measure campaign effectiveness.

Marketing Officer

Lancet Clinical Laboratories
Harare, Zimbabwe
06 2014 - 12 2017
  • Contributed to public relations strategy development, enhancing the organisation’s image and public awareness.
  • Proactively marketed services to existing and prospective clients, increasing market share.
  • Addressed customer inquiries and complaints, ensuring swift resolution and maintaining high satisfaction levels.
  • Represented the organisation at industry events, fostering relationships with key stakeholders.

Phlebotomist

Lancet Clinical Laboratories
Harare, Zimbabwe
02 2011 - 05 2014
  • Safely collected and processed blood samples, ensuring accuracy and compliance with protocols.
  • Provided exceptional customer service, addressing patient concerns and maintaining a positive experience.


Nursing Sister

Ministry of Health
Harare, Zimbabwe
01 2008 - 01 2011
  • Conducted comprehensive assessments of patients upon admission to the ICU, including vital signs, physical examination, and reviewing medical records.
  • Monitored patients' vital signs and ensured proper functioning and interpretation of life support equipment.
  • Administered medications as prescribed by doctors and monitored for adverse reactions.
  • Collaborated with healthcare teams to develop and implement patient care plans, improving outcomes.

Education

Master of Commerce in Strategic Brand Management - Business

Midlands State University

Marketing Management (BComm) - Business

Midlands State University

Diploma In General Nursing - General Nursing

Gwanda Multidisciplinary School of Nursing

Skills

  • Strategic Marketing Planning
  • Digital Marketing & Social Media Management
  • Market Research & Competitive Analysis
  • Brand Positioning & Messaging
  • Stakeholder Engagement & Relationship Management
  • Data-Driven Decision Making
  • Team Leadership & Cross Functional Collaboration
  • Healthcare Marketing & Patient Advocacy
  • Budget Management & Resource Allocation


Accomplishments

  • Led marketing campaigns that surpassed targets, achieving a 30% increase in regional revenue.
  • Established eight new laboratories, driving market expansion and growth.
  • Increased online engagement by 50% through digital marketing strategies.


Certification

  • Basic Life Support
  • Advanced Cardiovascular life Support
  • occupational safety health and environmental management

Personal Information

Timeline

Southern Regional Marketing Head

CERBA Lancet Africa
01 2018 - Current

Marketing Officer

Lancet Clinical Laboratories
06 2014 - 12 2017

Phlebotomist

Lancet Clinical Laboratories
02 2011 - 05 2014

Nursing Sister

Ministry of Health
01 2008 - 01 2011

Master of Commerce in Strategic Brand Management - Business

Midlands State University

Marketing Management (BComm) - Business

Midlands State University

Diploma In General Nursing - General Nursing

Gwanda Multidisciplinary School of Nursing
Angelah GondoMarketing and Branding Specialist