Angela K. Arden

Made profitable once again business with lagging market share by reestablishing company relationships with hospitals, physicians, facilities, and entire community at large. Procured strategic drop-site owned by multiple physicians which dramatically increased referral business prior to my departure. Assisted in transition of Carter Healthcare Corporation into area marketplace after its purchase of Associated Home Healthcare.

• Obtained 100% of one physician’s business within first month of returning to company while successfully reestablishing old relationships and cultivating new through both inside sales & outside sales efforts.
• Leveraged visibility and brand awareness through targeted community marketing initiatives.
• Strengthened strategic marketing plans through directing creation of collateral and press.
• Recruited clinical professionals to service area managed, specifically selected to aide in overall marketing plan.
• Aided in achieving customer retention, by working closely with company’s own clinical professionals.
• Trained new representatives in field.
• Procured strategic drop-site owned by multiple physicians resulting in vast amount of repeat business.

Part of a team that obtained largest market share of hospice business in area working directly under CEO. Funneled business away from competitors by analyzing existing sales strategy and implementing innovative ways of educating community & clinical clients. Grew territory 75% within first year by continually assessing market and implementing strategies that resulted in more business. Grew territory another 25% through continued strategic marketing plans. Repeatedly delivered results above expectations. Built one of the most productive hospital referral sources in entire managed area.

• Gained essential hospice services knowledge within days of hire while successfully obtaining more business from existing and new clinical clients through both inside sales & outside sales efforts.
• Assisted in direction of design of marketing collateral used for educating clinical professionals.
• Recruited hospice volunteers to aide in program presentations, in-services, and support groups.
• Increased visibility & brand awareness through orchestrating community marketing initiatives. Community referrals grew tremendously equaling a large percentage of total referrals received in Pasco County.
• Utilized Net Track (CRM) to educate existing clinical clients on their referral habits, specifically taught how they could refer sooner, more often, and why.
• Aided in achieving customer retention, by working closely with company’s own clinical professionals.
• Worked tirelessly with disgruntled hospital who threatened to take their entire business to competition by recruiting seasoned Nurse Liaisons who aided in overall business development processes in managed area. Hospital continually referred a large amount of Gulfside’s new Inpatient Care Unit’s business.
• Developed and maintained many partnerships and affiliations. A few include; Cares, Senior Homecare, Chapel Home Health, Life Link, Comfort Keepers, Liberty Club Seniors, Comprehensive, Florida Medical Foundation of Caring, Pasco Regional Hospital Patient Advocate Programs, Florida Hospital Patient Support Groups, Bank of America, First Baptist Church, Deaf & Hard of Hearing, Komninos Law Group, Hodges & Carle Law Group, Guardian Angel, Disabled American Veterans, Hodges Family Funeral Home.

Challenged to turn around neglected and unproductive area with little market share. Grew sales & repeat business, achieved profitability within sixty days. Established relationships with hospitals, physicians’ offices, facilities, and entire community at large. Within one year, grew sales to that of a mature market.

• Gained essential health care service knowledge within days of hire. Achieved sales quotas through continually hunting for new business through both inside sales & outside sales efforts. Developed deeper market penetration from existing accounts within the year.
• Tracked sales efforts and results continually to establish successful methods of business development practices.
• Increased brand name recognition & number of admissions from the community and healthcare professionals through conducting educational seminars within facilities, in conjunction with other organizations as well as with physicians themselves.
• Continually communicated with company’s clinical professionals, exchanging information that proved to be helpful in aiding in high level customer service and responsiveness, creating customer retention.
• Created successful and fully functioning territory delivering repeat business before my departure.

Successfully launched & operated new business within one year of creating business plan which served executives across multiple industries by aiding in leveraging their relationships and reputation in the community by improving their visibility through marketing collateral. Managed overall operations of business while being responsible for growth.

• Personally secured at least $100,000 worth of monthly contracts through cold calling on businesses via inside sales & outside sales efforts, while hiring, managing, and training production contractors.
• Developed monthly sales plans as well as overall near-term and long-term goals of company.
• Leveraged strengths in cost-effective vendor negotiations to end each year on average of 15% under budget.
• Analyzed needs of market to determine how best to serve business executives more effectively. Designed products and services accordingly to meet their individual needs.
• Responsible for quality control, customer satisfaction and retention. Recognized by clients with excellent reviews for superior sales support and overall effectiveness which materialized in continual referrals.
• Developed and maintained working relationships with Presidents, Vice-Presidents and alliance heads of local companies and organizations across all industries. Some of these companies included:

Suncoast Healthcare Executives, Southeastern Spine Center, Hillsborough County Medical Association, Comprehensive Medical Consulting Group, South Tampa Chamber of Commerce, Tampa Bay Hispanic Chamber of Commerce Business Partners, Brazil Tampa Chamber of Commerce, Bay Cities Bank, Bright house Networks, Chicago Title, Coldwell Banker, Washington Mutual Tampa, Caroline York World of Art, NFL Alumni, Junior League, Tampa Bay Tech Forum, In Touch Media Group and the American Management Association.

Successfully Launched Magazine in new territory through analyzing market which resulted in a profitable business within one year.

• Introduced new methods, practices, and systems to reduce turnaround time.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Developed and maintained relationships with customers and suppliers through account development.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
• Formulated policies and procedures to streamline operations.
• Analyzed market trends and competitor activities to create competitive advantages.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Developed and implemented strategies to increase sales and profitability.
• Interacted well with customers to build connections and nurture relationships.