Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Angela Nicole Castillo

Cerritos,CA

Summary

SEO Specialist with 5 years of hands-on experience managing global search engine optimization strategies for B2B and B2C e-commerce sites. Proven track record of increasing organic traffic and visibility through on-page optimization, technical audits, and collaboration with content and development teams. Skilled in leading cross-functional initiatives, managing agency partners, and leveraging AI and advanced analytics to deliver measurable outcomes. Proficient in GA4, SEMrush, Screaming Frog, and Google Search Console. Adept at driving performance analysis, keyword research, and strategic SEO planning across enterprise-level websites.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Global Web Optimization and E-commerce Specialist

HP/HyperX
Fountain Valley, CA
06.2021 - Current
  • Owned and executed global SEO strategy across multiple domains, supporting B2B product lines and international markets.
  • Conducted advanced keyword research and refreshed content strategy quarterly to align with product and campaign goals.
  • Optimized site structure and on-page elements (title tags, meta descriptions, headers) across enterprise pages, improving CTR by 15%.
  • Utilized Ahrefs, SEMrush, and GA4 to track keyword performance, user behavior, and domain authority metrics.
  • Collaborated with developers to implement SEO best practices in site architecture and Core Web Vitals optimization.
  • Led technical audits via Screaming Frog and Google Search Console; resolved crawl errors, broken links, and schema markup issues.
  • Managed SEO dashboards and presented monthly/quarterly reports to senior stakeholders, driving continuous improvement cycles.
  • Partnered with external agencies to align content and backlink strategies, increasing organic sessions by 27% YoY.
  • Contributed to paid search alignment efforts with SEM teams for unified search visibility.

Search Marketing Coordinator

HyperX
Fountain Valley, CA
09.2019 - 06.2021
  • Supported on-page SEO for product and editorial content, ensuring proper internal linking and metadata optimization.
  • Generated SEO performance reports to track keyword movements, traffic sources, and ROI from organic campaigns.
  • Provided strategic recommendations for site enhancements based on algorithm updates and competitive research.
  • Coordinated with content teams on web copy and blog initiatives aligned with keyword strategies.
  • Performed regular audits and ensured compliance with SEO guidelines across multiple language sites.

Education

BBA - Marketing

California State University, Fullerton
Fullerton, CA
01-2019

Skills

  • SEO Strategy Development
  • Technical Site Audits & Optimization
  • Keyword Research & Targeting
  • Cross-Functional Collaboration
  • Web Architecture & On-Page SEO
  • Performance Reporting & Analytics
  • B2B and B2C e-commerce SEO Experience
  • Agency Collaboration & Oversight

Certification

  • Google Analytics Essential Training
  • Google Ads Search Certification

Timeline

Global Web Optimization and E-commerce Specialist

HP/HyperX
06.2021 - Current

Search Marketing Coordinator

HyperX
09.2019 - 06.2021

BBA - Marketing

California State University, Fullerton
Angela Nicole Castillo
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