SEO Specialist with 5 years of hands-on experience managing global search engine optimization strategies for B2B and B2C e-commerce sites. Proven track record of increasing organic traffic and visibility through on-page optimization, technical audits, and collaboration with content and development teams. Skilled in leading cross-functional initiatives, managing agency partners, and leveraging AI and advanced analytics to deliver measurable outcomes. Proficient in GA4, SEMrush, Screaming Frog, and Google Search Console. Adept at driving performance analysis, keyword research, and strategic SEO planning across enterprise-level websites.