Angeles Diaz de Folgueral
Summary
Senior Marketing Manager skilled in engaging customers with effective marketing collateral. Trains new employees, oversees tactical planning and manages teams with adaptable mentality and success-oriented approach.
Overview
19
19
years of professional experience
Work History
Account Supervisor
Latin Brand
04.2022 - Current
- Leads digital, creative and media teams through project strategy and execution by ensuring timely client communication, while being mindful of project objectives, timeline, and budget
- Drive brand integrity and consistency across all client marketing initiatives and communications
- Works with the internal cross-functional team (Strategic Planning, Customer Development and Creative) to develop optimal and actionable strategies, concepts and tactics as required.
Sr. Marketing Coordinator
Palenque Group
05.2016 - 04.2022
- Managed media channels (Mass media, OOH, LSM and Digital) with a budget of 1M annually
- Lead marketing campaigns for promotions and LTO which drove 10-15% avg sales increase year-after-year, and product participation
- Developed new product launch strategies
- Entrusted to launch new stores in Laredo, San Antonio, and Austin
- Responsible for day to day Delivery Channel Operations, successfully onboarding more than twenty stores, increasing from .05% to 3% participation in sales
- Streamlined market research processes to improve efficiency in decision-making
- Interfaced with customers and marketing agencies to support marketing activities.
Executive Coordinator
Cream City Magazine
01.2016 - 05.2016
- Managed day-to-day business operations
- Magazine content creator and editor for print and digital
- Developed business plans for new and existing clients
- Project manager for multiple in-house advertising campaigns
- Pre and post-production video and photography manager.
Marketing Manager
El Bravo Newspaper
05.2006 - 06.2009
- Complete redesign of a brand with 60 years in the market to meet new audiences' needs
- Lead a team of 10 creative managers, photographers, and producers
- Boosted readership by 30% in sales by implementing Local Store Marketing Strategies
- Established commercial interchange among other media channels supporting the sales and marketing annual plan
- Outreach and Special Event Planner.
Sr. Account Manager
Grupo 5 Ad Agency
01.2005 - 12.2005
- Media Account Manager for Media Gray affiliate, responsible for the daily operations for regional and national clients such as Allen Group, Nuevo Leon State Government, Volkswagen, and Fiat
- Client-services skills-building strong relationships
- Support and follow up the marketing and communication plan of the client.
Education
Bachelors of Science, Communication & Advertising -
UANL
Monterrey, Mexico06.2003
Skills
- Bilingual English and Spanish
- Buxton Scout, Restaurant 365
- Project Management
- Strategic Planning
- Product Knowledge
- Marketing Strategy
- Creative Thinking
- Brand Management
Timeline
Account Supervisor
Latin Brand
04.2022 - Current
Sr. Marketing Coordinator
Palenque Group
05.2016 - 04.2022
Executive Coordinator
Cream City Magazine
01.2016 - 05.2016
Marketing Manager
El Bravo Newspaper
05.2006 - 06.2009
Sr. Account Manager
Grupo 5 Ad Agency
01.2005 - 12.2005
Bachelors of Science, Communication & Advertising -
UANL