ANGELICA VARGAS
Chicago,IL
Summary
Dynamic communications professional with experience at National Louis University, skilled in digital marketing and storytelling. Proven ability to enhance brand engagement through strategic content creation and audience research. Adept at leveraging trend analysis and critical thinking to deliver impactful media that resonates with target audiences. Bilingual in English and Spanish.
Overview
3
3
years of professional experience
Work History
Communications Intern
National Louis University
Chicago, Illinois
09.2026 - Current
- Develop original feature articles through research, storytelling, and professional writing for publication from National Louis University.
- Conducted professional interviews and transformed conversations into polished written pieces for publication.
- Created diverse media content and written materials for publication, contributing to a professional portfolio.
- Edited and refined manuscripts using editorial feedback and revision notes to enhance clarity and coherence.
- Work with an editorial team through weekly meetings, project discussions, feedback sessions, and publication deadlines.
Marketing Member
The Pilates Method
01.2026 - Current
- Create branded Instagram content aligned with the brand identity, target audience, and marketing goals
- Contributed to content calendars and campaign concepts to align promotional ideas with brand development strategies
- Analyzed social media trends to inform content strategy and audience engagement and audience engagement to create relevant content ideas that resonate with target audience
- Supported social media marketing and developed content to enhance brand awareness and increase audience engagement
Content Creator
Personal & Academic Projects
01.2024 - Current
- Apply audience insights, branding, trend analysis, and storytelling techniques to develop engaging digital content
- Created short-form digital content, branded visuals, and social media graphics using Canva to enhance brand visibility
- Analyzed social media trends and consumer engagement patterns to identify opportunities for optimizing content performance and reach
Education
Bachelor of Arts - Marketing
National Louis University
Chicago, IL06-2027
Skills
- Digital Marketing
- Social Media Marketing
- Content Strategy
- Content Creation
- Marketing Strategy
- Audience Research
- Market Research
- Audience Engagement
- Trend Analysis
- Storytelling
- Creative Writing
- Canva design
- Critical Thinking
- English & Spanish
MARKETING PROJECTS
- Whole Foods Integrated Marketing Campaign, Collaborated on an integrated marketing campaign focused on customer engagement, brand awareness, and audience needs, Conducted audience research and developed social media marketing concepts and presentation materials, Presented strategic campaign recommendations through a professional class presentation
- Consumer Behavior & Brand Analysis | Independent Projects, Analyze consumer behavior, brand positioning, and digital marketing strategies across beauty and retail brands including Rhode, Fenty Beauty, and Gap, Research influencer marketing, customer loyalty, social media engagement, and audience perception to understand purchasing behavior, Examine marketing campaigns and brand strategies to identify how companies connect with target consumers
Timeline
Communications Intern
National Louis University
09.2026 - Current
Marketing Member
The Pilates Method
01.2026 - Current
Content Creator
Personal & Academic Projects
01.2024 - Current
Bachelor of Arts - Marketing
National Louis University