Dynamic Integrated Producer with a proven track record at LinkedIn, excelling in project management and creative strategy. Spearheaded multi-channel brand experiences, ensuring brand alignment and optimal budget management. Adept at cross-functional collaboration, I consistently deliver high-quality results that enhance brand visibility and engagement.
Produce multi-channel brand experiences across global portfolio as part of high-performing creative team. Collaborate with the creative team and vendors throughout all project phases. Manage creative briefs, kick-offs, and strategy pitches to drive project direction. Conduct creative reviews, ensuring alignment with brand standards and objectives. Oversee scheduling and budget management to maintain project timelines. Develop statements of work (SOWs) to define project scope and deliverables. Facilitate revisions and ensured final delivery meet quality expectations.
Pioneered creation of social assets, enhancing brand visibility across platforms. Managed weekly production and distribution of content for Instagram and Facebook. Developed promotional offers to increase engagement on corporate website.
Managed creative pipeline for seasonal retail marketing campaigns and in-store promotions. Guided cross-functional partners and vendors from project launch to execution.
Oversaw management of $2.5M annual marketing budget to ensure optimal allocation.