Angie Anania
Castle Pines,CO
Summary
Healthcare marketing and communications executive focusing on strategic marketing, brand awareness, reputation management, volume growth, client management, and stakeholder engagement. Adept at leveraging data-driven insights to guide decision-making and navigate the intricacies of both strategic planning and execution. With a demonstrated record of accomplishment, successfully led cohesive teams within a matrix model, attaining ambitious goals and consistently delivering tangible results.
Overview
32
32
years of professional experience
32
32
Years of professional experience
1
1
Certificate
Work History
Interim VP Marketing & Corporate Affairs
HCA Healthcare Inc., Continental Division
12.2023 - Current
- Seamlessly led the Continental Marketing and Corporate Affairs team while being named interim VP during the transitional leadership period.
- Collaborating with senior management to develop strategic initiatives and long-term goals.
- Leading the development of strategic marketing plans to raise awareness and drive growth.
- Collaborating with corporate and local leaders on a market re-brand project.
- Demonstrating proficient leadership skills to motivate employees and build competent teams.
- Clarifying roles, responsibilities, and expectations of staff during a colleague reorganization.
- Identifying opportunities to improve business process flow and productivity.
AVP Marketing
HCA Healthcare, Continental Division
04.2019 - 12.2023
- Oversaw all marketing efforts, strategic planning, brand awareness and reputation management for HCA Healthcare Continental Division with VP of Marketing.
- Worked directly with our media partners to create and execute media campaigns.
- Used data to drive strategy, brand building and allocation of resources.
- Lead and manage marketing and communication team members located at hospitals in Colorado and Kansas.
- Spearheaded cross-functional initiatives across hospitals and clinical service lines to achieve growth goals and engage priority stakeholders.
- Created strategic and promotional plans to enhance community and physician awareness of high-priority clinical specialties.
- Helped to develop, manage, maximize and track annual marketing budget for division.
- Managed hiring, adding valuable, talented professionals to strengthen the marketing and communications team.
Director of Marketing, Physician Services Group
HCA Healthcare Continental Division
05.2018 - 04.2019
- Marketing lead for over three hundred physicians and one hundred clinic locations in Denver and Wichita.
- Created strategic marketing plans to build brand awareness and increase patient base for employed physician practices.
- Managed all physician practice websites, social media, consumer and physician referral content.
- Collaborated with hospital leadership and marketing teams at HealthONE and Wesley Healthcare facilities to promote employed physicians.
- Assisted in developing, implementing and tracking the marketing budget.
Director of Marketing & Public Relations
HealthONE Rocky Mountain Hospital For Children
01.2017 - 05.2018
- Oversaw all strategic marketing for the HealthONE pediatric service line, including all affiliated hospitals, ERs, and freestanding ER locations.
- Brand awareness increased by twenty-eight percentage points YOY for RMHC.
- Collaborated with physicians, physician relations team and hospital and division leadership to grow service line volume.
- Managed digital marketing campaigns, social media, internal communication, crisis communication and earned media efforts.
Management Consultant
Public Knowledge, LLC
09.2015 - 12.2016
- National Management Consulting firm managing state health department clients with program implementation.
- Conducted risk assessment, analysis, and reporting to identify gaps and offer solutions for clients.
- Seized the management consulting opportunity to enhance project management and analytical skills.
Director/Manager of Marketing & Public Affairs
HCA & HealthONE's Presbyterian/St. Luke's Medical Center And Rocky Mountain Hospital For Children
04.2006 - 08.2015
- Oversaw annual marketing plan, including strategic development, implementation and budget.
- Directed all external and internal communication and media relations for both adult and pediatric service lines, with national news media placements.
- Developed print, television, and online media strategies that resulted in a significant increase in market share.
- Provided messaging and counsel for executive leadership to support program goals.
Executive News Producer, News Producer, Reporter
Broadcast News Stations
12.1991 - 04.2006
- Producer and reporter for CBS and NBC news affiliates.
- Successfully managed 20-person news team daily.
- Wrote, designed, and produced daily newscasts including special programming and investigative reports.
Skills
- Internal and external communication
- Marketing strategy planning and execution
- Brand strategy management
- Reputation management
- Stakeholder engagement
- Media and public relations expertise
- Content creation oversight
- Community relations
- Building key physician relationships
- Overall strategic planning
Education
Bachelor of Arts - Journalism
University of Nebraska At Omaha
Omaha, NECertification
- Institute of Cultural Affairs, Group Facilitation Methods and Participatory Strategic Planning
- FEMA Emergency Management Institute, Introduction to Incident Command System
- Poynter Institute, International Leadership Training
Timeline
Interim VP Marketing & Corporate Affairs
HCA Healthcare Inc., Continental Division
12.2023 - Current
AVP Marketing
HCA Healthcare, Continental Division
04.2019 - 12.2023
Director of Marketing, Physician Services Group
HCA Healthcare Continental Division
05.2018 - 04.2019
Director of Marketing & Public Relations
HealthONE Rocky Mountain Hospital For Children
01.2017 - 05.2018
Management Consultant
Public Knowledge, LLC
09.2015 - 12.2016
Director/Manager of Marketing & Public Affairs
HCA & HealthONE's Presbyterian/St. Luke's Medical Center And Rocky Mountain Hospital For Children
04.2006 - 08.2015
Executive News Producer, News Producer, Reporter
Broadcast News Stations
12.1991 - 04.2006
Bachelor of Arts - Journalism
University of Nebraska At Omaha
- Institute of Cultural Affairs, Group Facilitation Methods and Participatory Strategic Planning
- FEMA Emergency Management Institute, Introduction to Incident Command System
- Poynter Institute, International Leadership Training
Awards
- National Edward R. Murrow Award
- Regional Edward R. Murrow Award
- Colorado Associated Press Broadcasters Association - Best Newscast
- Regional Emmy Award Nominee
Community Service
- Current Board Member - Colorado Women's Chamber of Commerce
Awards
- National Edward R. Murrow Award
- Regional Edward R. Murrow Award
- Colorado Associated Press Broadcasters Association - Best Newscast
- Regional Emmy Award Nominee
Community Service
- Current Board Member - Colorado Women's Chamber of Commerce
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