Angie Burch
Boise,ID
Summary
Dynamic marketing leader with a proven track record at Title Financial Corporation, enhancing brand visibility and engagement through innovative media strategies and effective advertising management. Excelled in creative direction and staff coaching, achieving significant market share growth. Skilled in brand strategy and marketing communications, with a focus on driving results and fostering brand loyalty.
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
Work History
Corporate Brand & Marketing Lead
Title Financial Corporation
06.2013 - Current
- Implemented strategic plans with targeted marketing content to drive branding initiatives.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Drove long-term strategic framework for marketing.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Consulted with product development teams to enhance products based on customer interest data.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Conducted research and analysis to determine brand positioning and messaging.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Organized and delivered training sessions for new product content and technological advancements.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Researched and identified new opportunities for product and brand development.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Optimized email campaigns to increase open and click-through rates.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Marketing & Public Relations Intern
Portneuf Medical Center
01.2012 - 05.2012
- Helped plan and execute private, company, and client events.
- Prepared social media posts and videos with eye for viral content strategies.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Researched and wrote articles for company newsletters and magazines.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Increased awareness of company services and products with implementation of PR strategies.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Conducted media relations and responded to media requests for information.
- Supported public relations managers with writing, researching and preparation of materials
- Coordinated media interviews with organization staff, board members and volunteers.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Athletic Department Public Relations Intern
Idaho State University
08.2011 - 12.2011
- Increased awareness of company services and products with implementation of PR strategies.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Conducted media relations and responded to media requests for information.
- Supported public relations managers with writing, researching and preparation of materials
- Coordinated media interviews with organization staff, board members and volunteers.
Education
Bachelor in Mass Communication & Advertising - Advertising And Public Relations
Idaho State University
Pocatello, ID01-2012
Skills
- Advertising management
- Social media strategy
- Creative direction
- Brand positioning
- Advertising coordination
- Multi-media communication
- Website management
- Staff coaching
- Brand loyalty initiatives
- Social media campaigns
- Brand strategy
- Event coordination
- Brand-building strategies
- Marketing expertise
- Promotional planning
- Marketing communications
- Strategy development
- Product positioning
- Campaign planning
- Trade show management
Timeline
Corporate Brand & Marketing Lead
Title Financial Corporation
06.2013 - Current
Marketing & Public Relations Intern
Portneuf Medical Center
01.2012 - 05.2012
Athletic Department Public Relations Intern
Idaho State University
08.2011 - 12.2011
Bachelor in Mass Communication & Advertising - Advertising And Public Relations
Idaho State University
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