Summary
Work History
Skills
Timeline
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Angie Gonzalez

Los Angeles,CA

Summary

  • An experienced digital entertainment and brand partnerships leader with over a decade of quantified success driving business goals from a revenue-generating model
  • Skilled at developing and strategizing around high-impact partnerships, producing and showcasing successful results across large-scale campaigns with key stakeholders
  • Extensive background working with public figures, content creators, influencers, and digital publishers, both on the marketing agency side and in-house
  • Passionate about connecting communities with brands; a keen understanding of formulating brand messaging proven to resonate among new and loyal audiences meaningfully
  • An adaptive learner with strong writing abilities, polished presentation skills, and the requisite maturity necessary for scaled communication and interactions
  • Poised under pressure; maintains a positive approach in critical moments, and is a dedicated, solutions-oriented decision-maker working cross-functionally with all levels of management

Work History

Director of Account Management/Partnerships

Community
Santa Monica, CA
10.2023 - Current
  • Spearheaded account management operations for a portfolio of 100 high-profile clients, resulting in a 80% increase in client retention and satisfaction
  • Developed and executed strategic account plans, aligning client objectives with company goals to drive revenue growth
  • Conducted regular reviews and meetings with clients to assess performance, gather feedback, and identify opportunities for growth
  • Negotiated and managed partnership agreements, ensuring mutual benefit and long-term success
  • Led a team of 8 account managers, providing mentorship, training, and performance evaluations to enhance team productivity and effectiveness
  • Implemented CRM tools and processes that streamlined communication and improved efficiency, reducing response times and increasing client engagement
  • Tracked and analyzed key performance indicators (KPIs) related to client satisfaction, account growth, and partnership success
  • Utilized data and analytics to drive decision-making and inform strategic initiatives.

VP, Brand and Talent Partnerships

Epic Elite
Los Angeles, CA
01.2023 - 10.2023
  • Communicates daily with industry executives to help build strategic relationships and connect them with influencers
  • Strategizes with brands and connects them with appropriate talent to enhance the reach of their campaigns on all platforms
  • License and negotiate properties and images for client's purposes
  • Works with our legal department to liaise between the brands and the representation of influencers to create and secure contracts in the interest of both parties
  • Services partnerships throughout their terms in the form of appearances, social media posting, and more
  • Research across all media mediums to collect data on emerging, up-and-coming influencers
  • Ideates and identifies influencers for diverse campaigns and appearances
  • Creates and manages budgets for the cost of execution and services
  • Coordinates logistics and schedules for upcoming branded partnerships.

VP, Brand and Talent Partnerships

Noiz.gg
01.2019 - 01.2022
  • Collaborated with leading brands to develop engaging content, cross-platform programs that leverage Noiz's powerful digital, and social platform with over 33 thousand micro, mid-macro, macro streamers and influencers
  • Reported directly to the President and worked alongside the executive team to strengthen overall sales organization revenue, risk, and pipeline management
  • Created and rolled out sales processes across the sales operations team, improving sales planning, inventory management, and account management
  • Manage a team of 25 employees, account managers, business development, creative, and assistants
  • Consistently provided them with tools to ensure excellent client service resulting in brands such as Google, SnailGames, Facebook, Streamelements, Bose, and Reebok increasing quarterly spending, and accounting for consistent returned business, handling up to 45% of the topline annual revenue goal
  • Oversaw all aspects of integration from locking talent, creative treatments, legal contracts, video production to managing timely asset delivery of robust digital campaign launches and events
  • Effectively utilized 1st and 3rd party target audience data to achieve brand goals and KPIs for gaming, tech, and campaigns such as TikTok, Bose, Redbull Music, ARK, Lost Oasis, Reebok, and Converse.

Sr. Director, Customer Success/Talent Partnerships

Matchmade.TV (contractor)
01.2019 - 01.2019
  • Negotiated and closed deals with qualified brand leads as well as with top influencers/creators/streamers in liaison with the director of Business Development
  • Helped grow the US team from 3 to 10 employees within a four-month period
  • Managing all aspects of Brand and Sales operations
  • Formulating long-term strategies to grow together with our clients and influencers
  • Build and oversee biweekly reports on campaign progress for our clients to actively gain their trust
  • Worked as a cross-functional liaison with sales, marketing, and legal teams to ideate, develop, and execute strategic account campaign priorities.

Director, Brand and Talent Partnerships

Ader, Inc.
01.2017 - 01.2019
  • Built and oversaw a working, growing branded campaign(s) portfolio of +$10MM on Twitch, YouTube, Facebook, Instagram, and Twitter
  • Managed a team of account managers, assistants, and interns executing dozens of high-volume sponsored campaigns across various verticals such as entertainment, lifestyle, gaming, technology, and food and beverage
  • Negotiate complex innovative, forward-thinking campaigns such as the first-ever animated live stream 'Rick and Morty play Fallout 76 with Logic and Ninja' by collaborating cross-functionally with Adult Swim, Bethesda, Xbox, Liquid Advertising, Logic, and Ninja's legal, branded, social, and design teams
  • Led Hershey's first-ever Esports sponsorship successfully debuted their new iconic Hershey's Milk Chocolate and Reese's Pieces bar by activating top gaming influencers Ninja and DrLupo; resulting in Hershey's returned business and a 65% budget increase
  • Track, analyze and communicate quantitative performance metrics and business trends as they relate to partners and clients, as well as provide recommended optimized strategies
  • Worked as a cross-functional liaison with sales, marketing, and legal teams to ideate, develop, and execute strategic account campaign priorities
  • Client List: Hershey's, Miller Coors, Adult Swim (Rick and Morty), Marvel (Black Panther, Avengers: Infinity War), Lucas Films (SOLO: A Star Wars Story), 20th Century Fox Films (Deadpool), Capcom Entertainment, Inc
  • (Street Fighter, Marvel VS
  • Capcom).

Manager, Brand Integrations

Maker Studios, Inc. / The Walt Disney Company
01.2012 - 01.2017
  • Responsible for managing and developing custom short-form content for Fortune 500 brands such as including: Lionsgate, Crocs, Google, GluMobile, Best Fiends, General Mills, Benefit Cosmetics, Macy's, JC Penny's, Bare Minerals, J&J, Procter and Gamble and more
  • Project manage all aspects of integrations from locking talent, creative treatments, legal contracts, video production to overseeing timely asset delivery of successful campaign launches
  • Effectively utilize in-depth analytics to achieve brand goals, KPIs for dozens of theatrical and TV campaigns
  • Provide excellent client service resulting in brands such as Google, increasing quarterly spend by 400%, and accounting for consistent returned business, handling up to 15% of the topline annual revenue goal
  • Communicate with internal departments (Sales, Pre-Sales, Account Management, Marketing, Production, Accounting & Legal) to properly manage risk, establish contingency plans, and prepare solutions
  • Build positive professional relationships with clients and associates while effectively leading the project to successful completion
  • Responsible for drafting Brand Integrations business-to-business agreements and talent agreements for each brand campaign assigned
  • Serve as the project and client advocate within the entire organization while establishing, maintaining and leading high-performance project teams
  • Facilitated, coordinated, led, and motivated all associated project resources to gain alignment on project goals and deliverables
  • Work directly with the sales organization and also coordinated with talent management and production teams for the successful execution of all brand integrations
  • Facilitated effective project meetings, manage change and conflict, and developed resource-planning estimates to manage project workload and productivity.

Senior Contract Administrator

CBS STUDIOS INTERNATIONAL
01.2011 - 01.2012
  • Draft contracts and amendments for assigned territories
  • Input contractual terms and licensed product data into CBS systems
  • Track status of documents from sales order through fully-executed agreements
  • Coordinate execution of approved documents, update status in the system, and distribute documents both internally and externally.

Contract Administrator

NBC UNIVERSAL
01.2005 - 01.2011
  • Manage legal administration matters, including contract tracking, rights research, 3rd party/talent clearances, and calendaring of deadlines
  • Oversee the Licensing Database Management System input and update licensee and contract statuses
  • Draft and finalize correspondence for Business Affairs to licensees, agents, talent
  • Supervision and mentorship of Legal Interns.

Skills

  • Bilingual (English, Spanish)
  • Branded Content
  • Communication
  • Social Media Strategy
  • SalesForcecom
  • Customer Satisfaction
  • Trend Forecasting
  • Cultural Insights
  • Creative Campaigns & IP
  • Cross-Functional Management
  • Revenue Generation
  • Upselling strategies
  • Training and mentoring
  • Account Management
  • Data-driven decision-making

Timeline

Director of Account Management/Partnerships

Community
10.2023 - Current

VP, Brand and Talent Partnerships

Epic Elite
01.2023 - 10.2023

VP, Brand and Talent Partnerships

Noiz.gg
01.2019 - 01.2022

Sr. Director, Customer Success/Talent Partnerships

Matchmade.TV (contractor)
01.2019 - 01.2019

Director, Brand and Talent Partnerships

Ader, Inc.
01.2017 - 01.2019

Manager, Brand Integrations

Maker Studios, Inc. / The Walt Disney Company
01.2012 - 01.2017

Senior Contract Administrator

CBS STUDIOS INTERNATIONAL
01.2011 - 01.2012

Contract Administrator

NBC UNIVERSAL
01.2005 - 01.2011

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Angie Gonzalez