Summary
Overview
Work History
Skills
Affiliations
References
Timeline
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Angie Gonzalez

Eagle Pass,TX

Summary

Accomplished marketing professional with a proven track record of driving patient growth and profitability. Strong communicator and leader with high energy. Skilled in building relationships with physicians , patients and customers to motivate teams to achieve exceptional performance. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

24
24
years of professional experience

Work History

Marketing Director

Eagle Pass Home Health
Eagle Pass, TX
11.2020 - 01.2023
  • Developed and implemented a comprehensive marketing strategy to increase patient volume.
  • Organized promotional campaigns, including social media, print materials, press releases, and website content.
  • Created patient-focused messaging that resonates with target audiences.
  • Conducted market research to identify patient needs and preferences.
  • Managed and established relationships with physicians, hospitals, nursing facilities, and vendors in the medical field.
  • Designed and produced marketing collateral for patient needs and medical equipment promotions.
  • Presented monthly results of all marketing efforts at executive team meetings.
  • Planned and produced highly effective experiential marketing events.
  • Expanded new businesses by developing powerful marketing, sales, advertising, and marketing campaigns to target physicians and patient care.
  • Analyzed patient intake data to measure the effectiveness of marketing initiatives.

Marketing Director

Axiom Home Health
Eagle Pass, TX
01.2014 - 10.2020
  • Identified opportunities to establish partnerships and rapport with physicians and medical facilities to target growth initiatives.
  • Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
  • Expanded new businesses by promoting excellent patient care and managing advertising and marketing campaigns.
  • Boosted patient volume by developing new product marketing strategies.
  • Oversaw the development and management of the company's website, ensuring it serves as an effective digital marketing tool.
  • Stayed abreast of marketing trends and technologies to keep the organization at the forefront of the industry.
  • Cultivated business partnerships to build lasting relationships with physicians and patients.

Marketing Coordinator

Maverick Home Health Agency
Eagle Pas, TX
02.2008 - 01.2014
  • Developed and implemented marketing strategies and procedures to promote home health care services to establish strong relationships with physicians, hospitals, and nursing facilities.
  • Assisted in the coordination of community resources to meet patients' needs.
  • Participated in professional development activities to stay abreast of changes in the field of home health care management.
  • Collaborated with physicians, therapists and other healthcare professionals to coordinate a comprehensive plan of care for each patient.
  • Developed and implemented marketing plans and strategies to boost company visibility.
  • Organized events such as conferences, trade shows, seminars, and health fairs.
  • Managed relationships with physicians, as well as with patients, to ensure successful patient care performance.

Bank Sales Executive

State Farm Insurance Inc
Del Rio, TX
01.2006 - 01.2008
  • Identified new business opportunities and developed relationships with potential clients.
  • Developed and implemented sales strategies to increase customer base and maximize profits.
  • Provided guidance on financial planning and investment options to customers.
  • Analyzed customer requirements, identified areas of improvement and recommended solutions.
  • Assisted customers in opening new bank accounts, setting up direct deposits, and transferring funds between accounts.
  • Monitored customer feedback related to bank services and addressed any issues or complaints quickly.
  • Bank certified with bank and mortgage training skills to effectively solicit and target customers who require assistance in refinancing, consolidation of accounts, and home improvement.

Credit Manager

Wells Fargo & Company
Eagle Pass, TX
01.1999 - 08.2005
  • Developed and maintained relationships with customers to ensure prompt payments on accounts receivable.
  • Ensured timely and accurate processing of all credit transactions.
  • Analyzed financial data to determine the degree of risk involved in extending credit.
  • Assessed customer creditworthiness based on financial reports, payment histories and other sources of information.
  • Collected overdue payments from customers using various methods such as phone calls, emails or letters.
  • Maintained complete records of all customer accounts including contact information, payment history, notes on collection efforts and related documents.
  • Evaluated customer applications for credit limits in accordance with established guidelines.
  • Maintained a current knowledge base of applicable laws governing commercial credit transactions.
  • Collaborated cross-functionally with sales, management and other departments to maintain effective operations.

Skills

  • Effective Campaign Planning
  • Market Penetration Strategy
  • Effective Bilingual Presentations
  • Marketing Initiative Planning
  • Informed Decision Leadership
  • Competitive Market Tracking
  • Strategic Communications Management
  • Sales Proficiency
  • Promotional Campaign Development

Affiliations

  • Bilingual with the ability to conduct formal presentations in Spanish and English.
  • Computer skills include Microsoft office (Word, Excel, and Power Point)
  • FSP (Financial Services Program) UNITY, E-mail, and internet research
  • References available upon request.

References

References available upon request.

Timeline

Marketing Director

Eagle Pass Home Health
11.2020 - 01.2023

Marketing Director

Axiom Home Health
01.2014 - 10.2020

Marketing Coordinator

Maverick Home Health Agency
02.2008 - 01.2014

Bank Sales Executive

State Farm Insurance Inc
01.2006 - 01.2008

Credit Manager

Wells Fargo & Company
01.1999 - 08.2005

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Angie Gonzalez