Angela Read Doyal
Kansas City,MO
Summary
Collaborative communications leader who spearheads integrated programs influencing audience behaviors. Passionate about creating consistent, channel-agnostic storytelling, focused on delivering meaningful, measurable results. Career marked by distinguished in-house experience and global agency leadership. Effectively communicates with C-suite. Seeking a mid-level position to align with my current focus on maintaining a healthier work-life balance, allowing me to contribute meaningfully to an organization while prioritizing my personal well-being and life goals.
Knowledgeable publicist and writer with strategic vision and extensive background in driving organizational growth and operational efficiency. Led transformative initiatives that streamlined processes and fostered innovation across diverse industries. Demonstrated leadership and strategic planning skills, consistently leveraging analytical thinking and problem-solving abilities to achieve corporate goals.
Overview
30
30
years of professional experience
Work History
CEO and Founder
Stroke Sisters, Inc.
06.2024 - Current
- Define the overall mission, values, and vision of Stroke Sisters, ensuring all initiatives align with the goal of empowering female stroke survivors.
- Develop long-term strategic plans for the growth and expansion of the Stroke Sisters platform, including its digital app and community resources.
- Build and manage a thriving online community of 1,800+ female stroke survivors within the private Stroke Sisters Facebook group.
- Foster a supportive, inclusive environment where members can share their experiences, offer encouragement, and connect with others navigating similar recovery journeys.
- Lead fundraising efforts to support the development and growth of Stroke Sisters, including the creation and promotion of crowdfunding campaigns like Kickstarter.
- Cultivate relationships with potential investors, healthcare partners, and donors to secure financial backing for the platform’s initiatives.
- Develop and pitch funding proposals, demonstrating the value of Stroke Sisters to investors and partners in the healthcare and wellness sectors.
- Manage financial planning and budget allocations to ensure efficient use of funds and alignment with the organization's goals.
- Oversee the development and enhancement of the Stroke Sisters mobile app, collaborating with tech teams to ensure it meets the needs of stroke survivors.
- Create and refine content for the platform, including mindset coaching, educational resources, and confidence-building courses tailored to female stroke survivors.
- Develop and execute marketing strategies to increase awareness of Stroke Sisters and attract new members to the community.
- Serve as the spokesperson for Stroke Sisters, representing the platform at industry events, conferences, and through media appearances.
- Lead a dedicated team of partners, and advisors, ensuring alignment with the platform’s mission and goals.
Communications Director
American Stroke Foundation
01.2024 - 02.2025
- Managed a detailed content calendar, ensuring consistent and timely delivery of relevant, impactful posts across multiple platforms, including Facebook, Twitter, and Instagram.
- Spearheaded the creation of engaging and visually appealing content, including graphics, videos, and articles, to support the Foundation’s mission and connect with stroke survivors and their families.
- Monitored social media trends and audience engagement, utilizing insights to optimize future content and enhance overall reach and impact.
- Fostered community engagement by responding to comments, messages, and participating in online conversations, building a supportive and interactive online community for stroke survivors and their caregivers.
- Increased Facebook followers by 7% and Instagram followers by 26%.
Senior Segment Marketing Manager
T-Mobile for Business
07.2022 - 09.2023
- Led brand marketing programs that increased awareness and drove long-term customer engagement, directly impacting revenue and churn
- Developed and executed marketing strategies, factoring in customer behavior and market dynamics, leading to successful program implementation
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
Senior Communications Manager
H&R Block Inc.
09.2019 - 09.2022
- Developed, executed, and measure strategic PR and content plans supporting business imperatives focused on the Block Advisors small business brand
- Founding member of integrated marketing team heading brand relaunch for Block Advisors in 2021
- Contributed to delivering 300K+ new small business clients (19% over plan)
- Oversaw earned and owned media, and redesigned storytelling approach for human-interest appeal
- Managed results reporting, tying PR KPIs to business impact
- During tax season '21, owned and syndicated PR content drove 500K+ website visits, half the marketing goal of 1M for the business unit
- Authored content supporting brand narrative, including key messages, press releases, storytelling pieces, media pitches, thought-leadership articles, social posts, and other media materials as needed
- Built and managed brand's social influencer program
- (See career highlights.)
- Co-managed agency partners to achieve department's goals
- Managed external Twitter News account, developing posts and graphics; contributed to brand LinkedIn page
Vice President of Growth Insight
Barkley
03.2017 - 07.2018
- Co-authored Marketing to Gen Z: The Rules for Reaching This Vast - and Very Different - Generation of Influencers, (See career highlights.) 4.8 rating on Amazon with 89 reviews
- Presented to internal and external audiences about Marketing to Gen Z and the many merits of this generation
- Directed all book-related marketing, including paid search, paid social/digital tactics; supervised the design and launch of Gen Z landing page
- Managed Barkley's thought-leadership blog, www.millennialmarketing.com, briefly when short-staffed
VP, SVP and Partner
FleishmanHillard
02.2007 - 10.2016
- Supervised several high-performing account teams; consistently delivered measurable results for programs including (but not limited to): integrated marketing projects, national public relations initiatives, strategic brand sponsorships, social media influencer programs, and celebrity integrations
- Clients included Hallmark Cards, the National Association of Insurance Commissioners, Dearfoams, Burns and McDonnell, Foot Petals, baggallini, Helzberg Diamonds, Assurant Employee Benefits, NIC and Huhtamaki
- Oversaw national media relations for clients
- Earned placements in USA Today, Parade, FoxNews.com, The Huffington Post, E! Online News, People and more
- Led product launch PR for Hallmark Cards around several consumer products and greeting card lines
- Regularly responded to communications RFIs/RFPs in highly competitive new business environment; participated in local and national new business pitches
- Lauded for natural presentation style and power of persuasion
- Headed celebrity PR spokesperson/integration negotiations and programs, including campaigns for Hallmark Cards with Demi Lovato, Cody Simpson, Brooke Burke, influencers The Fat Jewish and Miranda Sings; and the National Association of Insurance Commissioners with Amy Grant, Rita Moreno, and Kimberly Williams
- Managed account budgets exceeding $3M with minimal write-offs, contributing to office profitability
Education
Master of Arts - Public Communication and Performing Arts Management
American University
Washington, DC05.1996
Bachelor of Arts - Music (oboe)
Arizona State University
Tempe, AZ05.1993
Skills
- Team leadership skills
- Problem-solving skills
- Digital marketing
- Community management
- Strategic leadership
- Social media marketing
- Strategic plans
- Written and verbal communication
- Results-driven
- Effective decision making
- Strategic visioning
- Financial acumen
- Executive presence
Key Areas Of Excellence
- Spearheading consumer-facing communications campaigns
- Strategic communications planning and integrated execution
- Thought-leadership and team management/development
- Cross-functional collaboration
- Content strategy, writing/development and execution across all channels, including digital and social media
- Media relations planning and pitching-understanding media cycle and newsworthy storylines
- Inspiring others to greatness and leading from the front
Certifications And Volunteer Experience
- Communicating for Impact, McKinsey & Company, 06/01/21
- Board of Directors, ALS Association Mid-America Chapter, 2012-2015
Preferred Name
Angie Read
Professional Highlights
- Sprint, Launched Sprint's first national retail collection of wireless devices resulting in 65 million+ devices collected and generating $30 million+ in donations to charities benefitting people with disabilities. Selected and negotiated celebrity spokesperson and managed all aspects of her involvement. Persuaded C-suite to greenlight program after initial rejection.
- FleishmanHillard, Orchestrated national content marketing campaign, #birthdayfail, for Hallmark Cards, with the cast from the television show, Duck Dynasty, earning a national 2014 PRSA Silver Anvil Award of Excellence. Program also earned FH's annual global Sparks award for creativity, complete with a trip to the Cannes Lions International Festival of Creativity in 2015.
- Barkley, Co-authored Marketing to Gen Z: The Rules for Reaching This Vast - and Very Different - Generation of Influencers, rated 4.8 out of 5 stars on Amazon with 63 global reviews (as of 08/21/21).
Timeline
CEO and Founder
Stroke Sisters, Inc.
06.2024 - Current
Communications Director
American Stroke Foundation
01.2024 - 02.2025
Senior Segment Marketing Manager
T-Mobile for Business
07.2022 - 09.2023
Senior Communications Manager
H&R Block Inc.
09.2019 - 09.2022
Vice President of Growth Insight
Barkley
03.2017 - 07.2018
VP, SVP and Partner
FleishmanHillard
02.2007 - 10.2016
Master of Arts - Public Communication and Performing Arts Management
American University
Bachelor of Arts - Music (oboe)
Arizona State University
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