Summary
Overview
Work History
Education
Skills
Qualificationsandachievements
Timeline
Generic

Angie Schimek

North Mankato,MN

Summary

Results-driven marketing executive with over 15 years of experience in orchestrating comprehensive marketing strategies to fuel business growth and elevate brand visibility. Adept at setting and achieving marketing objectives, optimizing ROI, and exceeding business targets. Recognized for dynamic leadership in driving brand engagement, implementing multi-faceted marketing campaigns, and spearheading the successful implementation of strategic initiatives. Proven ability to identify opportunities and deliver effective strategies to generate results.

Overview

12
12
years of professional experience

Work History

Director of Marketing and Communications

The Arc Minnesota
06.2023 - Current

• Spearhead and supervise all organizational marketing and communications initiatives, overseeing team to ensure alignment with organizational goals.

• Develop and implement strategic planning to enhance public awareness and communicate core values to diverse audiences.

• Lead projects including website redesigns, comprehensive marketing plans, and campaign development, ensuring seamless execution.

• Formulate innovative branding strategies for key initiatives, driving increased community engagement and visibility.

• Collaborate with stakeholders to craft compelling messaging and design elements, maintaining brand consistency.

• Manage marketing budget for maximum ROI.

Marketing Consultant & Owner

VÄXA Marketing
03.2018 - 06.2023

• Managed marketing agency operations, achieving consistent annual revenue growth and expanding client base to over 60.

• Identified target markets and defined goals to implement multi-channel marketing plans, enhancing client marketing presence.

• Executed digital marketing campaigns, improving online lead conversion and setting up retail websites for significant sales growth.

• Conducted competitive analysis and provided actionable insights to clients for strategic improvements.

Marketing Director & Office Manager

Tech Connect Plus
09.2012 - 03.2018

• Coordinated marketing operations, achieving annual revenue growth of more than 10% through strategic promotional plans and market trend research.

• Improved ROI significantly with strategic budget management and campaign optimization.

• Developed and maintained company website and social media profiles to drive organic engagement, expanding client base and improving sales.

• Performed office management duties, including financial records maintenance and payroll activities.

Education

Master of Business Administration in Marketing -

Benedictine University
Lisle, IL
01.2011

Bachelor of Science in Social Work -

Mankato State University
Mankato, MN
01.1998

Skills

  • Strategic Marketing Planning
  • Team Leadership
  • Budgeting & Forecasting
  • Brand Messaging
  • Digital Marketing
  • Market Research & Analysis
  • Category Management
  • Email Marketing
  • Product Management
  • Branding
  • Multichannel Marketing
  • Social Media Management
  • Project Management
  • Web Design
  • Content Creation
  • Marketing Automation

Qualificationsandachievements

  • Proven ability to build strategic marketing, advertising, and media campaigns to support business objectives.
  • Experienced in strategic and tactical marketing planning, branding, and product development.
  • Served as an advisor on marketing objectives, strategies, and tactics, and advocated for new products and services.
  • Demonstrated leadership in managing, coaching, and mentoring high-performance teams.

Timeline

Director of Marketing and Communications

The Arc Minnesota
06.2023 - Current

Marketing Consultant & Owner

VÄXA Marketing
03.2018 - 06.2023

Marketing Director & Office Manager

Tech Connect Plus
09.2012 - 03.2018

Master of Business Administration in Marketing -

Benedictine University

Bachelor of Science in Social Work -

Mankato State University
Angie Schimek