Angie Tang
Gaithersburg,MD
Summary
Reliable Sr. Data Analyst known for helping clients translate business and financial goals into actionable data management plans. Bridges gaps between technical and non-technical personnel. Provider of holistic, beneficial analytics oversight for clients of all sizes in all areas of interest. Talented in writing applications and reformulating models.
Overview
11
11
years of professional experience
Work History
Sr. Data Analyst
The American Society of Civil Engineers
11.2013 - Current
- Identified and extracted key characteristics of market segments from internal databases to uncover actionable opportunities, identify trends, find patterns, signals and tell hidden stories within data
- Designed queries and developed reports from databases to provide marketing, customer, product, membership, and relationship-related data into easily understandable format, in both narrative and visual forms
- Created goal conversions and funnel visualization reports to evaluate marketing channel success
- Developed insights into website effectiveness through data analysis and statistical methods to strengthen data across enterprise
- Employed marketing automation tools to analyze in-flight and post-campaign data to recommend corrective actions
- Established campaign performance benchmarks and ROI reporting capabilities to achieve cost, schedule and strategic growth initiatives
Marketing Consultant
The American Institute of Architects
04.2013 - 11.2013
- Optimized and maintained client's business models using market-driven performance analytics and metrics
- Generated reports to support development and implementation of marketing plans.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Tracked key metrics and developed spreadsheets and data models.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
Sr. Marketing Analyst
DSFederal, Inc
12.2012 - 04.2013
- Translated strategic objectives into practical business models, managing resources, costs, and capital rationalization across multiple business models to ensure benefits realization
- Conducted trend forecasting and assessed KPIs to create detailed market research reports and achieve in-depth understanding of campaign performance
- Monitored user behavior and lead generation
- Managed CRM projects to ensure service level and customer satisfaction metrics were met and exceeded, fostering collaborative customer relationships with clients
- Recommended performance improvements based on KPI analysis
- Devised data visualization dashboards to make complex data more accessible to stakeholders
- Increased brand awareness through targeted initiatives
Education
Master of Science - Marketing
Johns Hopkins University
Baltimore, MD05.2011
Bachelor of Business - Banking & Finance
Tamkang University
New Taipei City06.2008
Skills
- Specializing In:
- Data Mining/Data Modeling/Data Visualization
- Qualitative and Quantitative Analysis
- Marketing Channel Evaluation
- Competitor and Demographic analysis
- Strategic Planning and Business Strategy Development
- Relational Database Management
- Services Sales Strategies
- Statistical Methods
- Technical Skills:
- Tableau/PowerBI
- SAP
- Personify/Data Analyzer
- SQL
- Google Analytics/ Looker Studio
- MS Access
- Salesforce
- Pardot
Timeline
Sr. Data Analyst
The American Society of Civil Engineers
11.2013 - Current
Marketing Consultant
The American Institute of Architects
04.2013 - 11.2013
Sr. Marketing Analyst
DSFederal, Inc
12.2012 - 04.2013
Master of Science - Marketing
Johns Hopkins University
Bachelor of Business - Banking & Finance
Tamkang University