Angie Walker

Responsible for subscriptions, audience, event ticket sales, and revenue from report downloads

• Growth in subscribers: +31% year over year
• Revenue: +11% year over year
• Audience: +6% in past six months

Responsible for marketing, ecommerce, creative, and product innovation

• Increased DTC revenue +$3 million
• Scaled the digital marketing budget +23% with ROAS at 100% for paid social and 350% for paid search
• Managed a team of 40 employees plus three contractors
• Oversaw a $22 million marketing budget that included media, influencers, content creation, brand ambassadors, and marketing operations
• Spearheaded multiple shoots including storyboards, model approvals, scripts, locations, and budgets
• Led a new SeroVital campaign featuring three of our influencers in TV and digital videos that increased revenue at amazon by 142%
• Relaunched skincare prdouct, RetinAll Daily Serum with new positioning and packaging, which led to two incremental events at Costco
• Restructured influencer program with long-term partnerships at negotiated rates that averaged 33% less than we had paid per post
• Increased product subscriptions from from 48% of orders to 51%
• Relaunched websites with move from Magento to Shopify
• Reduced ecommerce operating budget by $130K/year

As part of my business development role at American Media, I launched a subscription sample box called Jacked-in-a-Box under the Muscle & Fitness brand. In 2014, I partnered with the developers to purchase JackedPack and rebrand Jacked-in-a-Box.

• Responsible for all aspects of running this subscription sample box including paid marketing, sourcing samples, social media, email, content creation, influencers, and website updates
• Managed budget and forecasts with revenue goal of $1 million
• Launched a larger box option to increase the average order value and cover increasing shipping costs
• Sold JackedPack in 2020 for 3.5x the purchase price

• Manage content creation for paid marketing campaigns for beauty brands
• Lead email marketing by creating a promotional calendar, writing briefs, overseeing creative design, list management, and AB testing
• Created sampling programs within orders with email flows that averaged a 4% bounce back rate
• Implement web updates in partnership with a web developer
• Spearheaded the launch of a loyalty program for a client that drove an incremental $100K to annual email revenue
• Consult on subscription programs

• Developed strategic direction for incremental revenue streams and presented plans and forecasts directly to the CEO
• Ideated, created, and launched a subscription sample box with first year profitability of +42%
• Management of the subscription sample box included: P&L accountability, marketing, sourcing samples, logistics, and website design and functionality
• Managed joint venture relationship for branded products, including the Shape and Men’s Fitness vitamin packs in all Target locations
• Responsible for marketing plans, sales presentations, and packaging approval for all new products
• Ensured that all packaging, print ads, and copy aligned with the brand objectives determined by the editor-in-chief of each magazine
• Determined and executed marketing plans for business development initiatives that included editorial integration, print advertising, creative direction, email, social media, SEM, SEO, display ads, PPC content discovery, affiliate marketing, and blogger outreach
• Increased email database by over 200% with email sign up for the sample box and by partnering with vendors on product giveaways and sweepstakes that were supported with social media
• Led cause-marketing campaigns to build awareness and fundraising for nonprofit organizations
• Partnered with the publishing team for the sampling to add value to advertisers

Brands include Bremenn Labs skincare, SeroVital, Zantrex, Relacore, BodyLab, and Novex Biotech

• Increased ecommerce revenue by 83% in first seven months, while decreasing costs by 85%
• Determined and executed strategy to grow ecommerce sales and promote new products and brands online to grow sales in retail distribution

• Determined and executed the strategic direction for the health & beauty category
• Partnered with vendors to support product launch and promotions with in store merchandising, ecommerce, social media, email, and advertising
• Developed promotions that ensured financial success

• Managed Gold Card, GNC’s loyalty program, with 4 million paid memberships·
• Led ecommerce team including marketing and merchandising
• Launched GNC ecommerce site that exceeded first year sales plan by 30%
• Managed annual direct mail budget of $22 million

• Managed point-based loyalty program for music retailer with 200 retail locations
• Launched the direct mail program that was 100% vendor funded