ANGKRISH GUJRAL
New York
Summary
Results-driven marketing professional with 2 years of experience in B2B product and solutions marketing across Cloud, SaaS, and Healthcare industries. Skilled in market research, product messaging, GTM, sales enablement, and content marketing. Storyteller and problem solver, passionate about enhancing customer experiences and driving business growth through impactful value communication.
Overview
4
4
years of professional experience
Work History
Product Marketing Manager
Rite Geosystems
07.2024 - Current
- Led quantitative market research for Proqio (Infrastructure database: SaaS Platform) with 30+ ideal customers, identifying user needs and competitor analysis to shape messaging strategies, driving growth in the US market.
- Developed go-to market strategies across digital channels, using targeted messaging and pain point analysis, increasing demos by 16%
- Transformed technical product features into customer-centric messaging, through marketing and sales enablement materials, strengthening sales pipeline by 11% in one quarter.
- Executed email campaigns (automated & drip), utilizing A/B testing and segmentation to improve open rates by 25% and CTR's by 20%
Solutions Marketing Specialist Intern - Cloud Application Security
Cisco Systems
06.2023 - 08.2023
- Designed and launched GTM strategies for Panoptica (Cloud Application), leveraging inbound marketing campaigns to drive enterprise user awareness and adoption.
- Co-authored a thought leadership paper, Real Threat of APIs in Cloud Applications, using market research, industry insights, and cross-functional collaboration, enhancing stakeholder engagement.
- Launched an internal marketing resource hub on SharePoint, streamlining cross-functional collaboration and resource utilization, leading to an 8% improvement in time-to-market for key campaigns.
Product Marketing Manager - Infrastructure Database management: SaaS Platform
Encardio Rite Electronics
08.2021 - 08.2022
- Spearheaded product strategy for an infrastructure database management platform, focusing on adoption and GTM execution.
- Collaborated cross-functionally with engineering and product teams to develop and execute 25+ sales enablement and marketing materials, ensuring clear messaging and market relevance for seamless market adoption and retention
- Executed omni-channel campaigns with A/B tested ads, emails and newsletters, driving a 20% MoM increase in customer engagement
Marketing and Sales Associate Intern
CogniAble
01.2022 - 03.2022
- Marketed CogniAble in USA by targeting 60+ schools & clinics via cold calls, emails, webinars, achieving 19% conversion
- Developed compelling investor materials, including investor fact sheets, pitch decks, product one-pagers and messaging documents.
Education
Master of Science - Integrated Marketing
New York University
New York, NY05.2024
Bachelor of Science - Industrial Production Engineering
Manipal Institute of Technology
India 05.2022
Skills
- User Research
- Competitive Analysis
- Go-to-Market Strategy
- Product Marketing
- Wireframing
- Customer Journey Mapping
- Workflow Management
- Technical Writing
- Email Marketing
- Microsoft Office
- R
- SQL
- HubSpot
- Google Analytics
- HootSuite
- Figma
- Zapier
- Tableau
- Trello
- Lucid Chart
- LinkedIn Ads
- Meta Ads
- Marketo
- SharePoint
- Zendesk
- Canva
Timeline
Product Marketing Manager
Rite Geosystems
07.2024 - Current
Solutions Marketing Specialist Intern - Cloud Application Security
Cisco Systems
06.2023 - 08.2023
Marketing and Sales Associate Intern
CogniAble
01.2022 - 03.2022
Product Marketing Manager - Infrastructure Database management: SaaS Platform
Encardio Rite Electronics
08.2021 - 08.2022
Master of Science - Integrated Marketing
New York University
Bachelor of Science - Industrial Production Engineering
Manipal Institute of Technology
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