Qualified Digital Marketing Specialist with solid background in digital marketing strategy and campaign execution. Developed and managed multiple successful marketing initiatives, leading to enhanced brand visibility and customer engagement. Proven ability to leverage SEO and social media marketing to drive traffic and generate leads.
Digital marketing professional with proven track record in developing and executing comprehensive marketing strategies. Known for fostering strong team collaboration and consistently delivering impactful results. Expertise in SEO, content creation, and data analytics with proactive and adaptable approach to changing market dynamics.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
VIET A CHAU INVESTMENT DEVELOPMENT CORPORATION
03.2022 - Current
Implemented new strategies to improve click-through rates and conversion.
Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
Strengthened online presence by creating engaging social media content and managing multiple platforms.
Created social media content with innovative brand messaging to support new product launches.
Enhanced user experience on the company website through strategic design updates and content improvements.
Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
Optimized e-commerce campaigns through A/B testing to increase online sales.
Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
Revitalized underperforming ad campaigns by refining targeting criteria and creative elements.
Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Cultivated relationships with search engine providers to gain industry insights and determine prospects.
Researched and analyzed industry trends to inform search marketing strategies.
Cosmetologist
Lorinda Salon Spa Store
07.2021 - Current
Maintained a clean and hygienic work environment by following strict sanitation guidelines and procedures.
Booked appointments, answered phones, greeted clients, handled payments, and created client service tickets.
Provided pre- and post-service consultations to accurately assess clients' needs.
Demonstrated high level of customer service to increase retention and satisfaction.
Collaborated with team members to ensure a seamless and enjoyable customer experience for all salon clients.
Maintained client treatment records and designed long-term care programs for return customers.
Researched latest trends in hair and makeup to stay updated on color, style, and technique.
Mentored junior cosmetologists on best practices within the industry ensuring consistency in quality across the team.
Skillfully executed various color applications including balayage techniques for natural-looking results that met client expectations.
Attended hair shows, classes and seminars to stay up-to-date on latest trends.
Increased revenue through effective customer service and inventory management.
Cosmetologist
Supercuts
12.2020 - 07.2021
Used social media platforms to promote salon and services.
Contributed to salon's social media marketing, creating engaging content that showcased services and attracted followers.
Ensured compliance with all regulatory health and safety standards, preserving salon's reputation and client trust.
Fostered culture of continuous learning among staff, leading to improved service offerings and client satisfaction.
Led team in revamping salon interior, creating more inviting and modern atmosphere that enhanced client experience.
Shampooed, conditioned, and rinsed guests' hair using salon-exclusive products while educating clients on product benefits to increase product sales.
Cosmetologist
SportClips Haircuts
01.2019 - 06.2020
Utilized feedback from client surveys to refine services and address any areas needing improvement.
Streamlined appointment scheduling, reducing wait times and improving overall client experience.
Suggested treatments and styles to suit customer appearance and fashion choices.
Grew sales with great work ethic, individualized beauty care plans and positive attitude.
Answered phone calls and emails to schedule client appointments.
Increased salon revenue by upselling additional treatments, products, and services to clients during appointments.
Educated clients on proper hair care techniques to promote healthier hair between appointments.
Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.