Ani Alexanian
Irvine,CA
Overview
12
12
years of professional experience
Work History
UX Product Designer
Codazen
Irvine, CA
08.2022 - Current
- Generated, documented, and delivered a unique design system, complete with meticulous guidelines, toolkits, patterns and components for a global technology conglomerate located in Menlo Park, California.
- Developed new components that align with the current system and guidelines by utilizing pre-existing design patterns and libraries.
- Performed comprehensive UI/UX design audits to evaluate the usability heuristics. Then consolidated my findings and presented practical recommendations to the client, which were successfully implemented. As a result, the client saw a notable increase in overall user engagement.
Product Designer
Rivian
Irvine, CA
03.2020 - 03.2022
- Enhanced the reputation of Rivian brand by providing strategic design guidance for internal and external communications. Additionally, introduced a user-friendly Digital Asset Management (DAM) solution to streamline access to assets. Presented and gained approval from C-suite leaders for implementation.
- Utilized global CSS and system properties in a new platform to customize, build and implement proper brand design guidelines within the default user interface of multiple 3rd party software. Not only for internal but customer facing as well.
- Built and tested responsive email newsletters sent to over 450,000 users. Employed IP warming to gradually migrate contacts which maintained and improved customer retention by 10%. As a result, emails flagged as SPAM were reduced by 20%.
UX Product Designer
MRM/McCann
Birmingham, MI
10.2018 - 03.2020
- Created a series of user tests that expedited the user-testing process and unearthed significant insights. By conducting numerous tests, my team was able to validate all concepts and optimize a broad spectrum of user experiences and marketing messaging within a constrained timeframe. Finally, we delivered conclusive heuristics and well-informed suggestions to the client.
- Devised a series of functional prototypes that fostered internal empathy for customer needs. The prototypes were designed to be adaptable and malleable for future user testing purposes.
- Suggested collaborating with in-house developers to gain insights into the post-hand-off process. This helped identify weaknesses in the existing workflow, and we recommended new workflow processes for design and development, which were implemented.
Senior UI/UX Designer
WEYV
Troy, MI
10.2014 - 10.2018
- Established, documented, and disseminated a standardized set of guidelines, toolkits, and accessible components to be handed off to our in-house development team. As a result, feature turnaround rates surged by 50%.
- Collaborated with a team of 15 engineers to enhance the overall user experience. Joined forces with the QA team to pinpoint and resolve bugs, guaranteeing optimal usability.
- Designed and implemented more than 25 marketing campaigns aimed at over 2,000 beta users. I produced unique content tailored to target demographics and executed a comprehensive social media strategy across all platforms, including Facebook, Twitter, Pinterest, and more.
Product Designer
Elevator
Royal Oak, MI
10.2011 - 10.2014
- Collaborated with Google and some of the world's most influential brands. Formed partnerships with design and media agencies to develop video-centric experiences that significantly boosted overall engagement by 15%.
- Sharpened campaign storytelling, technology, UX, and art direction to infuse vitality into digital experiences for several brands.
- Collaborated with various partners to support digital campaigns using Google platforms and technologies, and developed bespoke digital ideas to enhance brand-audience connections.
Education
Bachelor of Arts - Graphic Designer
College For Creative Studies
Detroit, MI05-2010
Skills
Product Design
Video Editing
Visual design
Mobile app design
Design thinking
Troubleshooting
Adobe Creative Suite
Process Design
Product Testing
Usability Testing
Accessibility Advocate
Wireframing & prototyping
UI/UX research & design
Brand design
Responsive design
Project management
Detail-oriented
Strategic thinker
Collaborative
Problem solver
Empathetic
Team leader
Relationship builder
Basic HTML/CSS
ChatGPT &
Midjourney
Video game enthusiast
Timeline
UX Product Designer
Codazen
08.2022 - Current
Product Designer
Rivian
03.2020 - 03.2022
UX Product Designer
MRM/McCann
10.2018 - 03.2020
Senior UI/UX Designer
WEYV
10.2014 - 10.2018
Product Designer
Elevator
10.2011 - 10.2014
Bachelor of Arts - Graphic Designer
College For Creative Studies
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