Albert R. Nicusanti Jr

• Acquired the Yes Detergent brand initially owned by Dow.
• Reintroduced the brand to retail partners in new forms and packaging
• Cultivated strong relationships with retail partners to maximize brand volume
• Developed and implemented new strategies and policies to establish long-term business objectives.
• Monitored financial performance and implemented measures to comply with budgetary standards.
• Reduced operational costs through strategic cost management initiatives.
• Built the volume from$0 to $2mm
• December 2020 acquired by copacker

• Acquired the brand: Tropical Select, formerly owned by Del Monte.
• Developed and introduced Orange Juice and Iced Teas under the Tropical Select brand.
• Built strong relationships with retail customers to foster collaboration and maximize volume
• Developed and implemented new strategies and policies to establish long-term business objectives.
• Monitored financial performance and implemented measures to operate within budgetary standards.
• 2017 the brand sold to co-packer

• 2003: Acquired the Orphaned Brands: Top Job & Solo Detergent from Procter & Gamble.
• Relaunched and grew sales from $0 to $6mm
• 2005 Acquired Manhattan Products Inc. Carlstadt, NJ and integrated into Heritage Brands Inc.
• 2006 Acquired Jennico Inc. Eau Claire, WI- integrated into Heritage Brands Inc.
• Secured a 107,000sq. distribution center with 27 shipping bays to support the growing business
• Secured sufficient funds to cover business obligations by tracking expenses budgeting accurately.
• Directed market expansions to propel business forward, meet changing customer needs.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Represented organization at industry conferences and events.
• Initiated strategy to drive company growth and increase market share and profitability.
• Formulated and executed strategic initiatives to improve product offerings.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Patriot Brand sold to KIK Custom Products, Concord CA

• Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
• Identified and pursued business development opportunities to grow organization and increase revenue.
• Increased sales from 20MM to 62MM EBITA to 5.3MM
• Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness.
• Negotiated contracts and agreements to secure favorable terms and maximize profits.
• Refined organizational structure to consolidate, streamline, and delineate necessary functions.
• Represented organization at external meetings and events to promote and build relationships with key stakeholders.
• Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Oversaw business-wide changes to modernize procedures and organization.
• Represented organization at industry conferences and events.
• Initiated strategy to drive company growth and increase market share and profitability.
• Maintained P&L and shouldered corporate fiscal responsibility.

• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Identified opportunities to improve business process flows and productivity.
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Established performance goals for department and outlined processes for achievement.
• Led development of strategic marketing plans to raise awareness and drive sales growth.
• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.

• Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
• Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
• Created additional revenue streams by introducing new product lines, boosting revenue [Number]%.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Liaised with marketing and product development departments to maintain brand consistency.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.

• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Generated detailed sales reports and forecasts to analyze performance and track progress.
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.

• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

All accounts in South Queens & Nassau Counties, NY