Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Anil Sethi

Pittsboro,NC

Summary

An accomplished Sales and Management professional with relevant Sales & Marketing experience in the service industry (Hotels & Airlines)

worked with the largest Airlines (American Airlines) with Outstanding record of success in achieving the primary position with our clients compared to our competition.

Handled some of the biggest and largest Corporate and TMC accounts in the US and thrive in a team-oriented and high-pressure environment

Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.

Overview

23
23
years of professional experience

Work History

Senior Sales Manager

American Airlines
05.2010 - 04.2023

Global Sales division, handling some of the largest Corporate and Agency accounts in the US


  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Demonstrated products to show potential customers benefits and advantages of our product and offerings.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Established a robust CRM system that allowed for accurate tracking of customer interactions, leading to more informed decision-making throughout the entire sales process.
  • Established and cultivated solid business relationships with new or existing customers.
  • Delivered dynamic presentations at industry events to promote brand awareness and generate leads for the sales team.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Managed complex contract negotiations.
  • Evaluated performance against goals and implemented appropriate development plans.
  • Achieved established KPI for company and individual performance through teamwork and focus on customers.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
  • Attained the Market leader revenue share compared to competition
  • Generated new business leads and sign new corporate deals/contracts
  • Being a trusted advisor to the clients to help them achieve their goals and profitability
  • Offer Value proposition to retain share
  • Consultative selling and offer client solutions
  • Lead daily and weekly business revenue and sales Strategy meetings with Sales Support team
  • Guide the sales service team to meet/exceed revenue and share goals
  • Conduct quarterly business reviews
  • Trusted advisor to our customers and guiding/helping them to achieve their objectives
  • Build and maintain relationship with the C level executive
  • Improve performance of sales team by connecting Strategies and business processes
  • Handle large RFP’s
  • Territory Management
  • Data analysis to build strategies
  • Lead the Joint Business (JB) venture encompassing American Airlines (AA), British Airways, Japan Airlines, Qantas, and Alaska Airlines; maintained in-depth, up-to-date knowledge of full scope of Anti-Trust laws between alliance airlines and AA and ensured compliance and offer the correct deal/program to the customer.

Account Sales Manager

American Airlines
01.2006 - 04.2010

Handled some of American Airlines largest Agencies and corporate house in the region, generating over $180 Million in revenue annually.

  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Organized and attended industry trade shows, networking events, and conferences to expand professional network and generate leads.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Accountable for the growth of AA’s market share for the existing routes and strategizing the success of the new routes
  • Selling to the agency and the corporate segment
  • Maintaining our fare Revenue and Passenger share
  • Generating new corporate and Group business
  • Day to day support to customers to resolve their issues and offer solutions
  • Making presentations and updating C level clients of our product
  • Contract presentation and negotiation
  • Attending Trade Shows
  • Organizing and attending FAM trips
  • Data reporting and discussing performance

MANAGER - SALES and MARKETING

Sofitel Hotels
08.2000 - 09.2005


Worked with them as the MANAGER - SALES and MARKETING setting up their regional offices and leading a team of regional managers.

  • Prepared Sales and Revenue Budget/forecast.
  • Develop Sales Strategies to Maximize yield
  • Did Product presentations to clients
  • Attended and organized trade shows
  • Creating and establishing the Brand image
  • Developed marketing, advertising, and sales policies.
  • Strategic planning, market research and product viability.
  • Property acquisitions.
  • Attending all major Conventions like ITB (Berlin) and WTM (London).
  • Expense and Revenue Budgeting/Forecast.
  • Leading the regional Sales Team.

Education

Postgraduate Dip in Sales & Marketing Management - Business Management

Institute of Management Studies
India

Bachelor of Arts - Managerial Economics

Delhi University
India

Skills

  • High degree of flexibility and ability to deal with change, growth and pressure
  • Positive persuasiveness and influencing ability
  • Results orientation and deadline driven
  • Judgement and decision making
  • Flexibility and adaptability
  • Leadership and Oral communication
  • Relationship building
  • Data analysis to drive strategies
  • Thrive in high demand work environment
  • Value teamwork
  • Vendor Management
  • Account Strategy plan
  • Time Management

Accomplishments

  • Grew my portfolio revenue from $350 Million to over $900 Million and maintain the market leader position.
  • 2008 and 2009 PAACESETTER AWARD – for outstanding Global Sales contributions – converted a high-value customer to AA that previously had a long-standing relationship with a competitor of AA.
  • 2011 was awarded the Best Airlines sales Manager by one of American Airlines biggest customer.
  • Was given the special task of the sales and launch of our new routes to India and Doha.
  • was on the special task data team to work on creating our reporting needs and improving our reports to meet customer needs


Timeline

Senior Sales Manager

American Airlines
05.2010 - 04.2023

Account Sales Manager

American Airlines
01.2006 - 04.2010

MANAGER - SALES and MARKETING

Sofitel Hotels
08.2000 - 09.2005

Postgraduate Dip in Sales & Marketing Management - Business Management

Institute of Management Studies

Bachelor of Arts - Managerial Economics

Delhi University
Anil Sethi