Anique Whyte
Port Charlotte
Summary
Marketing professional specializing in email marketing, social media strategy, and content creation. Demonstrated success in increasing brand visibility and engagement through targeted campaigns and data-driven insights.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Truforte Business Group
Fort Myers
08.2025 - Current
- Developed and managed email marketing campaigns, enhancing engagement through targeted mailing lists.
- Created presentations to communicate marketing strategies and initiatives, facilitating stakeholder understanding.
- Monitored competitor activities and reported on industry developments, informing strategic marketing decisions.
- Collaborated with internal teams, including sales, operations, and finance, to align departmental objectives.
- Updated databases with customer information from multiple sources.
Social Media Specialist
Crunch Fitness
Tampa
08.2023 - 05.2024
- Developed and implemented strategic social media marketing plans that increased brand visibility.
- Created, edited, and managed engaging content across platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube to attract target audience.
- Managed daily social media postings and engaged with followers to foster community and enhance brand loyalty.
- Analyzed social media metrics to refine content strategies and boost audience engagement.
- Collaborated with internal teams to produce compelling content that resonates with target audience.
- Developed social media calendar for scheduling email blasts, posts, marketing campaigns, and website updates.
HR Administrator
PDS Health
Tampa
03.2022 - 08.2023
- Coordinated training sessions and scheduled employee development activities to improve employee skillsets and performance.
- Supported recruitment efforts by posting job openings and screening applications thoroughly.
- Organized onboarding activities for new hires, facilitating smooth transitions through orientations, paperwork, and introductions.
- Assisted in managing employee benefits programs and enrollment processes efficiently.
- Facilitated interdepartmental communication to strengthen workplace collaboration.
- Organized company events and employee engagement initiatives to enhance team morale and strengthen workplace culture.
- Prepared payroll information weekly based on approved timesheets for accurate processing.
Education
Associate of Science - Marketing
Western Governors University
Salt Lake City, UTHigh School Diploma -
Cypress Lake High School
Fort MyersSkills
- Email marketing
- Email automation
- Social media strategy
- Content creation
- Digital content strategy
- Marketing research
- Data analysis
- Market analysis
- Brand management
- Email automation
Timeline
Marketing Coordinator
Truforte Business Group
08.2025 - Current
Social Media Specialist
Crunch Fitness
08.2023 - 05.2024
HR Administrator
PDS Health
03.2022 - 08.2023
Associate of Science - Marketing
Western Governors University
High School Diploma -
Cypress Lake High School