Anirban Kakoti
Summary
Results-driven business and operations professional with experience across business development, team leadership, and operational execution, with a strong focus on driving growth and P&L performance. Proven ability to build and manage cross-functional teams, develop and execute go-to-market and partnership strategies, and optimize processes to improve efficiency, profitability, and customer outcomes. Brings a strategic mindset paired with hands-on execution, comfortable operating in fast-paced, evolving environments and translating high-level strategy into measurable results. Collaborative leader with strong communication skills, operational rigor, and a track record of driving performance across commercial and operational functions.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Lead Athletics Marketing & Fan Engagement Intern
College of William and Mary Athletics
10.2023 - Current
- Executed comprehensive marketing and fan engagement strategies across multiple Division I sports, increasing game attendance, community involvement, and student participation through targeted campaigns and innovative promotions.
- Developed and implemented integrated digital and email marketing campaigns using Oracle Eloqua to enhance fan communication, strengthen event awareness, and drive measurable growth in engagement and ticket sales.
- Created and managed detailed game-day scripts for multiple sports, overseeing timing of sponsor activations, video board content, PA reads, spirit squads, and music coordination to ensure smooth and exciting event presentation.
- Directed music and in-game entertainment for football, basketball, volleyball, and field hockey, including loading and programming game themes and player introductions in Sound Director to build high-energy atmospheres.
- Collaborated with Ticketing, Development, and Sponsorship teams to align promotional themes, group sales efforts, and donor activations with athletic department revenue and brand objectives.
- Designed and produced digital, print, and in-venue marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign) to enhance storytelling and elevate the athletics brand across multiple platforms.
- Organized and led media days and special events for key programs, coordinating creative content, logistics, and student-athlete participation to ensure consistent and professional brand representation.
- Supervised and trained student interns and gameday staff, delegating responsibilities for fan promotions, marketing execution, and live event support while fostering leadership and professional development.
- Spearheaded fan loyalty and student engagement initiatives, including themed game promotions, rewards programs, and campus activations to strengthen the connection between athletics, students, and the community.
- Analyzed campaign and attendance data to identify engagement trends, evaluate marketing effectiveness, and apply insights toward optimizing future event strategies.
- Ensured full compliance with NCAA, conference, and institutional regulations, maintaining integrity across all promotional, marketing, and fan engagement activities.
- Thrived in a fast-paced Division I environment, balancing creative innovation with operational precision to deliver exceptional fan experiences and build lasting brand affinity for athletics programs.
MBA Student Consultant
Luna Labs
10.2024 - 12.2024
- Conducted comprehensive market research and conjoint analysis to assess consumer perception and monetary value of an innovative dehydration-monitoring feature in pet wearables, identifying an average perceived value.
- Performed statistical and regression analyses to evaluate price elasticity and purchase propensity, determining an optimal price point and quantifying the impact of persuasive messaging on purchase intent.
- Delivered strategic go-to-market recommendations including target market segmentation, value proposition design, and a roadmap for potential expansion into the equine market.
Junior Investment Analyst (Summer Internship)
Ajeej Capital
05.2024 - 07.2024
- Conducted Due Diligence for 20 companies across MENA (Middle East & North Africa) region in Utilities, Technology, Transportation, Banking, Healthcare and Manufacturing.
- Conducted Research and Valuation report on Saudi Ground Services and presented to Investment Committee for potential investment opportunity.
- Assessed SGS's financial health, including revenue growth, profit margins, and cash flow projections, and identified key value drivers, potential risks and worked Cross Functionally with Riyadh office.
- Monitored and Analyzed Key Economic Indicators and Macro economic trends in Saudi Arabia for $175 Billion Vision 2030.
- Conducted comprehensive market research on emerging industries, identifying key trends and potential investment opportunities.
- Partnered with senior investment managers to prepare investment memos, board materials, and approval documents, ensuring data accuracy and alignment with sustainability objectives.
Senior Analyst
Bank of America
08.2020 - 01.2023
- Built and maintained 10+ Salesforce financial dashboards, tracking KPIs including revenue growth, case volume, cost per case, and turnaround time, enabling leadership to make data-driven financial decisions.
- Evaluated 25+ business and financial process improvements, identifying cost-saving opportunities that increased ROI by 12% and reduced operational overhead by 8%.
- Enhanced case delivery efficiency by 34%, contributing to a $1.2M annual improvement in operational productivity and resource utilization.
- Trained 50+ consultants in financial data interpretation, dashboard usage, and revenue KPI analysis, improving financial accuracy and forecast reliability by 27%.
- Implemented onboarding for 135 small business consultants daily, increasing monthly revenue deliverables by 13%, supporting growth in new business accounts and transaction volume.
- Executed financial data reconciliation using ETL tools (Data Loader) across 10,000+ records monthly, reducing reporting errors from 4% to 0%, ensuring audit-ready accuracy.
- Collaborated with Finance, Risk, and Operations teams to optimize financial workflows, reducing the production life cycle by 30% and cutting manual processing time by 240+ hours per quarter.
- Analyzed 500+ retail and small business financial portfolios, evaluating credit scores, default probabilities, and lending histories to support credit decisions worth $250,000 per case.
- Approved and monitored $12M+ in small business funding, ensuring compliance with lending criteria and credit exposure policies.
- Performed financial due diligence for 300+ business entities (Sole Proprietorships, LLCs, Corporations, LLPs), validating financial stability, liquidity, and risk exposure.
- Resolved over 2,000 financial exceptions per month, achieving 40% higher throughput than the department average, while maintaining 100% data integrity.
- Directed team operations for 100+ client portfolios daily, ensuring 100% SLA compliance, timely reporting, and consistent delivery against financial KPIs.
- Recognized 7 times as 'Quality Champion' (Feb-May & Sept-Nov 2021) for maintaining >99.9% reporting accuracy and exceeding financial performance benchmarks.
- Cleared backlog of 6,000+ financial cases in one month, reducing processing time by 55% and earning the Bronze Award for excellence in operational and financial efficiency.
Education
MBA -
College of William & Mary
United States of America05.2025
BBA -
Amity University
07.2020
Skills
Technical Skills: Canva, Microsoft Office, Salesforce, Tableau, Power BI, Oracle Eloqua, Adobe Creative Studio, Sound Director
Problem-solving
Team collaboration
Adaptability and flexibility
Presentations
Research
Interpersonal and social skills
Goal-oriented mindset
Report writing
Multitasking and organization
Creativity and innovation
Attention to detail
Project Support
Microsoft Office Suite
Research and analysis
Analytics
Public speaking
Outstanding communication skills
Creative and resourceful
Scheduling
Recordkeeping
Client relationships
Project management
Meeting coordination
Professionalism and etiquette
Data management
Social media
Flexible schedule
Quality control
Timeline
MBA Student Consultant
Luna Labs
10.2024 - 12.2024
Junior Investment Analyst (Summer Internship)
Ajeej Capital
05.2024 - 07.2024
Lead Athletics Marketing & Fan Engagement Intern
College of William and Mary Athletics
10.2023 - Current
Senior Analyst
Bank of America
08.2020 - 01.2023
MBA -
College of William & Mary
BBA -
Amity University
ADDITIONAL INFORMATION
Achievements: Global Recognition Bronze Award March 2022 and Nov 2022 - Bank of America, Best in Personality Enhancement-AmityUniversity, Got Selected among top 3 students from a pool of 600 students to attend Semester exchange at Claflin University, USA. 4.00GPA.