ANISH WAGH

• Lead strategic analytics engagements for Fortune 500 CPG clients including Reckitt, Mondelez, Coca-Cola, Campbell’s, and Puig.
• Delivered marketing mix modeling (MMX), price pack architecture (PPA), demand transfer, pricing, forecasting, social listening, influencer analyses, and ad hoc commercial analyses to inform strategic decisions.
• Partner directly with client stakeholders to present executive-ready insights and influence marketing, pricing, and investment decisions.
• Developed Tableau dashboards and automated reporting tools, creating scalable analytical solutions that enhanced data accessibility and insights.
• Collaborated with global cross-functional teams, managing multiple client engagements and mentoring junior analysts to strengthen team capabilities.

Previous Roles:

• Data Analyst (2022–2023): Built marketing mix models, forecasting tools, media measurement solutions, and pricing analytics using syndicated consumer data.
• Junior Data Analyst (2021–2022): Developed pricing optimization analyses, automated reporting, and Nielsen/Circana-based consumer insights.
• Marketing Intern (2020–2021): Supported pricing and demand planning initiatives for Campbell’s and Reckitt while creating analytical templates and client presentations.