Anish Reddy Devireddi
BBA Finance student at Northeastern University with hands-on experience in AI-powered customer engagement, data analysis, and business development. Developed an AI-powered chatbot using WATI, analyzed 250+ customer leads, and compared chatbot-assisted and traditional sales outcomes. Led fundraising outreach involving sponsors and vendors, helping raise ₹8 lakh for underprivileged government schools. Interested in finance, technology, and business strategy.
Work History
Intern
10 Months- Developed and supported an AI-powered customer engagement chatbot using WATI, automating customer interactions and lead follow-up.
- Designed conversation flows and automated responses to improve customer engagement and support the sales process.
- Tracked and analyzed 250+ customer leads, comparing sales outcomes between customers who interacted with the chatbot and customers who followed the traditional purchasing process.
- Evaluated sales associated with chatbot users, with the tracked customer group representing nearly ₹4 crore (~$500,000) in sales, to assess the chatbot's potential impact on conversion and revenue.
Volunteer
4 Months- Led the outreach team for a school fundraising event attended by approximately 500 people, raising around ₹8 lakh (~8000 USD) for underprivileged government schools.
- Coordinated with sponsors and vendors to secure essential support and resources for the event.
- Directed vendor negotiations and pricing discussions, securing favorable terms while maximizing the funds available for the beneficiary schools.
- Managed outreach to boost event participation and engagement within the school community.
Education
BBA - Finance
Skills
Certification
Professional Certificate Programme in Digital Marketing — Indian School of Business Executive Education | 2025
JuniorMBA Program — Clever Harvey
Coursework in Finance, Digital Marketing, Advertising, Consulting, Data Analytics, and Related Business Fields
Entrepreneurship Challenge — E-Cell, IIT Roorkee | 2023