Anissa Castillo
Chicago,IL
Summary
Results-driven sales and marketing professional with a proven track record of managing large portfolios and driving revenue growth. Experienced in sales strategy, lead qualification, and customer relationship management.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Inside Sales Representative
Essentra Components
07.2023 - Current
- Managed 640 SME & distribution customer accounts in IL & IN, totaling a $3M portfolio
- Consistently met targets, increasing sales growth by 7% year-on-year
- Secured 10 new business wins and qualified 5 new opportunities, adding $75K in revenue
- Coordinated large custom projects and multi-step opportunities through CRM/Pipeline Report closing $20K in custom opportunities
- Engaged and grew IL & IN territory customer base using industry-specific knowledge increasing cross-sell metric by 3%
- Collaborated with various departments to ensure accurate and efficient order processing
- Prepared and reported account status and leads periodically.
Licensed Benefit Advisor
Healthworks Agency LLC
09.2022 - 12.2023
- Identified Medicare prospects using needs-based selling approach
- Ensured compliance with CMS and marketing guidelines
- Assisted customers in making informed healthcare decisions over phone
- Met monthly sales and performance goals
- Handled inbound service calls, providing accurate and complete information.
Marketing Lead Qualification Specialist
Essentra Components
01.2023 - 07.2023
- Developed relations with Commercial & Marketing team, following up on leads through various channels
- Worked collaboratively with Inside Sales Team to determine strategic sales approaches
- Acquired new leads through marketing campaigns using Demandbase Marketing (ABM) and Linkedin-Navigator
- Maintained detailed call notes, contact data, and updates in CRM tools
- Researched leads to develop personalized call plans and understand MQL needs
- Tracked and reported daily, weekly, and monthly performance metrics.
Sales and Management Program – Intern
The Buckle Inc.
12.2021 - 05.2022
- Completed a 6-month sales and management program
- Implemented a new product line in the jewelry department, increasing annual sales by 30%
- Developed a merchandise business plan to correct operational inefficiencies
- Exceeded regional sales goals, driving annual revenue
- Established relationships with new and returning customers, increasing retention.
Education
Bachelor of Science in Business Administration -
Illinois State University
Normal, IL05.2022
Skills
- Networking enthusiast
- Prospect qualification
- Lead Generation
- New Business Development
- Sales Representative of Month Award
- Sales Cycle Management
- Sales Pipeline Management
Certification
- Google Analytics
- HubSpot CRM
Timeline
Inside Sales Representative
Essentra Components
07.2023 - Current
Marketing Lead Qualification Specialist
Essentra Components
01.2023 - 07.2023
Licensed Benefit Advisor
Healthworks Agency LLC
09.2022 - 12.2023
Sales and Management Program – Intern
The Buckle Inc.
12.2021 - 05.2022
Bachelor of Science in Business Administration -
Illinois State University
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