Anissa Gabsi
Summary
Experienced Marketing Manager with a proven track record of developing engaging social media content, managing digital marketing campaigns, and analyzing data to drive strategic decisions. Skilled in creating compelling content, collaborating with cross-functional teams, and optimizing marketing strategies for brand visibility and lead generation. Strong background in social media management, content creation, and analytics to enhance overall campaign ROI and achieve business objectives.
Overview
3
3
years of professional experience
1
1
year of post-secondary education
Work History
Social Media Content Creator
gigi dash
05.2023 - Current
- Developed engaging social media content to increase brand awareness and drive user engagement, resulting in a 30% growth in followers over six months.
- Managed and executed digital marketing campaigns to promote products and services effectively through various channels, improving conversion rates by 15% using strategic content creation and analytics.
- Collaborated with the marketing team to create compelling content for Instagram and Facebook, leveraging digital content strategies and social media management skills.
- Analyzed social media metrics using Google Analytics and other marketing software to track performance and make data-driven decisions, enhancing analytical and communication skills.
- Stayed up-to-date on industry trends and best practices in SEO and social media marketing to optimize strategy and improve overall content visibility.
Marketing Manager
Hinduja Global Solutions
10.2022 - Current
- Company Overview: Remote
- Developed and executed comprehensive marketing strategies to increase brand visibility and lead generation.
- Managed cross-functional teams to implement campaigns across digital and traditional channels.
- Analyzed market trends and customer data to inform strategic decisions, improving campaign ROI and demonstrating strong analytical skills.
- Oversaw content creation, email marketing, and social media campaigns to engage target audiences effectively.
- Collaborated with sales teams to align marketing initiatives with business objectives, achieving 30% growth in a quarter.
- Monitored and optimized key performance metrics, ensuring continuous improvement in marketing outcomes while showcasing attention to detail and problem-solving skills.
- Remote
Education
Masters business administration - marketing
Capella university
01.2025 - 09.2025
Bachelor's -
Capella University
Skills
- Search Engine Optimization
- Content Creation
- Analytical Thinking
- Digital Marketing
- Google Analytics
- Social Media
- Communication Skills
- Advertising Campaigns
Languages
English
Timeline
Masters business administration - marketing
Capella university
01.2025 - 09.2025
Social Media Content Creator
gigi dash
05.2023 - Current
Marketing Manager
Hinduja Global Solutions
10.2022 - Current
Bachelor's -
Capella University