Half Marathon Runner
Anissa Mehtar-Tani
Key Accounts Manager
NY
Summary
Multilingual and customer-oriented professional with over 8 years of experience in international sales and account management, with a strong identification with VEJA's values as a proud customer and advocate for fair-trade fashion. Proven track record of driving growth, developing new market channels, and managing high-value client relationships across diverse regions, including North America, EMEA, and LATAM. Experienced in providing comprehensive sales support, strategic planning, and analysis for accounts generating up to $1M in annual revenue across fashion brands like Lacoste, Converse, Longchamp, and Nike. Strong expertise in project management, negotiation, business development, and data analysis, complemented by advanced Excel skills (V-lookups, Pivot Tables) and SAP. Adaptable and collaborative professional, skilled at thriving in fast-growing, cross-functional environments to deliver impactful results. Fluent in French and Spanish, with a global perspective and a passion for fostering sustainable growth and enhancing customer engagement.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Key Accounts Specialist
Marchon Eyewear Inc. (VSP Vision Group)
Melville, NY
02.2019 - Current
- Managed and nurtured key accounts generating annual revenues of $1M, driving growth and profitability through strategic planning, sales analysis, and actionable market insights.
- Spearheaded the development os sales strategies, conducted business reviews and implemented account penetration initiatives to enhance product assortment and improve market positioning.
- Leveraged advanced data analytics tools (SAP, BI) to monitor sales performance, analyze customer needs and uncover growth opportunities across multiple brands such as Lacoste, Converse, Longchamp, Nike...
- Orchestrated product placement, new launches, and inventory management processes to maximize product availability and empower sales teams to meet performance targets.
- Cultivated and sustained strong relationships with key client stakeholders by utilizing customer insights to expand portfolios, secure new business opportunities and build long-term partnerships.
- Delivered quarterly business reviews and provided expert guidance in assortment planning to align with market trends and customer preferences.
- Facilitated cross-functional collaboration with internal teams, including marketing and logistics, to align account objectives and deliver exceptional service.
Exports Sales Manager
Evertrade
, France
06.2013 - 09.2014
- Oversaw account management and business development efforts throughout The Middle East, Maghreb and LATAM for overstock lines from Luxottica, Marchon, Marcolin, Safilo
- Expanded international distribution networks: Retailers (online and shops), Wholesalers and Distributors resulting in 400% rise in retail sales
- Led negotiations and secured profitable agreements with high-value international e-commerce accounts, including a $600k/year contract with Souq.com (an Amazon company in the UAE)
- Collaborated closely with the logistics and Supply chain teams to optimize operations planning, ensuring timely shipments and inventory management to support growth objectives
Account Manager
Best Mountain
, France
06.2013 - 01.2014
- International Markets - Fashion Wholesale, Developed business strategy and planned sales with strong focus on Europe, North Africa, and Middle East for an apparel brand
- Managed both Department Stores and Multibrand Retailers accounts
- Collaborated with internal merchandising teams in creating visual merchandising displays for retail stores
- Led showroom appointments and collection presentations
- Participated twice/year to product exit strategies with French online flash sales leaders like vente-privee.com
- Organized and attended international fashion trade shows (Who's Next Paris, SIMM Madrid, Fiera Milano)
OEM Exports Manager
Génia
, France
03.2011 - 12.2011
- Managed veterinary OEM exports throughout Europe
- Identified and secured new business opportunities, fostered long-term relationships, and conducted research on target marketplaces
- Initiated the creation of marketing tools: developed a new pill case for cattle treatment distributed by almost all our customers, boosting sales in 20%
- Attended several international conferences to expand contacts/prospects database
Area Manager
Iebosa
, Spain
04.2008 - 02.2010
- Targeted distributors and clothing brands in the USA and Europe for an embroideries manufacturer
- Developed engaging sales strategies in different foreign marketplaces
- Conducted presentations, created commercial proposals and negotiated contracts
- Organized and attended several international fashion/textile trade shows
- Designed decisively the company catalogue increasing direct sales by 15%
International Sales Representative
Stonehegen S.L
, Spain
06.2006 - 03.2008
- Oversaw international sales in Latin America, Maghreb and Middle East for marble products boosting sales by 4
- Liaised closely and fostered strong relationships with distributor counterparts for all sales, marketing, and logistics needs
- Obtained, monitored, and analyzed wholesale and sell-in across all distribution channels; provided regular feedback on product performance
- Worked closely with the logistics team to maintain a proper operations planning process to ship orders on time
Education
Masters - International Business
Montpellier Business School
France 09.2000 - 10.2004
Skills
- Project Management & Coordination
- Business Development
- Sales Strategy
- Negotiation
- Multilingual communication
- Relationships building
- SAP
- Excel (Pivot tables, X-lookup)
Power BI
Interests
Passionate cook and baker
Timeline
Key Accounts Specialist
Marchon Eyewear Inc. (VSP Vision Group)
02.2019 - Current
Exports Sales Manager
Evertrade
06.2013 - 09.2014
Account Manager
Best Mountain
06.2013 - 01.2014
OEM Exports Manager
Génia
03.2011 - 12.2011
Area Manager
Iebosa
04.2008 - 02.2010
International Sales Representative
Stonehegen S.L
06.2006 - 03.2008
Masters - International Business
Montpellier Business School
09.2000 - 10.2004
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