Anissa Qudsia
Westwood,MA
Summary
Passionate, value-driven, and result-oriented product team leader with 7 years of experience being well versed with all facets of product development and management including roadmap planning and executing product strategies. Possesses in-depth experience of translating complex customer needs into requirements to deliver features that provide results to optimize the product. Adept in understanding product requirements from business as well as technology point of view.
Overview
8
8
years of professional experience
Work History
Product Manager
American Express
02.2020 - Current
- Owned and advanced the road map for MyCredit Guide and scaled enrollments from 1.1M to 8M accelerating a 44K/month run rate to over 210K/month
- Led the implementation of deep-linking for all the URLs within MyCredit Guide emails for Card Members with AMEX App which decreased drop-offs from the platform from 40% to 20%.
- Managed the third-party relationship with TransUnion and Experian which hosts the product.
- Created and managed a master report on customer feedback/complaints from the MyCredit Guide call center and Email Survey responses.
- Successfully updated the email domain to mention “American Express” within the email address to address the complaints of users thinking they’re receiving a phishing email from MyCredit Guide.
Product Manager
Universal Services Administrative Company
09.2017 - 12.2019
- Redesigned a manual process of filing confidential information into an automated process which improved the user experience, reduced risks, chances of user-error.
- Developed a new tool that allows carriers to provide confidential information as part of an annual filing requirement. This reduced the risk of releasing confidential data to the public and significantly reduced the operational effort to manually process these requests.
- Collaborated with the High Cost business teams to successfully develop and deliver business requirements based on Federal Communications Commission (FCC) mandates
- Defined scope, goals, technical and front-end requirements, and deliverables from concept to solution for FCC mandate to collect and randomize telecommunications data for over 2000 telecommunications carriers.
Senior Systems Analyst
Voya Financial Advisors
09.2015 - 07.2017
- Created an independent internal Brokerage General Agency to provide Fixed Index Annuity sales and operational process support for 2,300 financial advisors which increased FIA sales volumes and revenue.
- Improved an existing process of opening a new account which relied on third-party database tool by making it an independent tool.
Education
Virginia Commonwealth University
Richmond, VASkills
- Team Leadership
- User and UX Research
- Product Development Life Cycle (PDLC)
- Agile / Scrum Methodologies
- Confluence & JIRA
- Product Roadmaps
- Competitor Analysis
- Strategic Planning
- Data Analysis
- Requirements Gathering & Analysis
- Stakeholder Management
- A/B Testing
Timeline
Product Manager
American Express
02.2020 - Current
Product Manager
Universal Services Administrative Company
09.2017 - 12.2019
Senior Systems Analyst
Voya Financial Advisors
09.2015 - 07.2017
Virginia Commonwealth University