Anissa Quenim
Lubbock,TX
Summary
Consultative relationship and growth leader with 5 years of experience managing complex prospect pipelines, guiding executive-level stakeholders through high-consideration decisions, and driving measurable enrollment revenue. Skilled in long-cycle engagement, CRM pipeline management, executive presentations, and data-driven growth strategy. Seeking to leverage client advisory and revenue-focused experience in a Customer Success or Account Executive role.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Associate Director – Recruitment & Admissions
Texas Tech University – Rawls College of Business
09.2021 - Current
- Lead end-to-end onboarding and engagement strategy for graduate business prospects, guiding customers from initial inquiry through successful enrollment across a complex, multi-stage journey.
- Manage a high-volume, multi-stage Salesforce CRM pipeline, ensuring accurate forecasting, timely follow-ups, and seamless workflow execution.
- Drive revenue outcomes by identifying onboarding friction points, addressing objections, and accelerating time-to-decision through targeted engagement strategies.
- Conduct in-depth discovery conversations to understand customer goals, workflow constraints, and decision criteria, aligning program value to measurable ROI.
- Collaborate cross-functionally with marketing, operations, and leadership teams to streamline engagement processes and improve activation rates.
- Analyze engagement data and conversion trends to optimize follow-up cadence, communication strategy, and funnel efficiency.
- Present strategic insights and performance outcomes to executive stakeholders and institutional leadership.
- Supervise and coach team members while maintaining accountability for activation performance metrics and revenue impact.
- Develop corporate partnerships to expand referral channels and drive qualified inbound pipeline.
- Managed pipeline of 200+ active prospects with 14% conversion improvement over prior year.
- Increased enrollment yield by 10% through revised engagement cadence.
Executive Team Leader – Service & Engagement
Target
01.2021 - 09.2021
- Led customer-facing operations for a high-volume retail location, improving service execution and revenue performance.
- Managed and developed a 30+ member team, implementing structured accountability and workflow systems to improve customer satisfaction metrics.
- Analyzed sales and engagement data to identify operational bottlenecks and implement performance improvements.
- Executed promotional initiatives and customer engagement strategies that increased conversion and retention.
Aviation Mechanic, Petty Officer 2nd Class
United States Navy, McGuire Air Force Base
02.2014 - 02.2018
- Oversaw inspection and compliance processes for C-130T aircraft, ensuring operational readiness in a high-accountability environment.
- Led training and performance initiatives for a 250+ member unit, reinforcing standards, precision, and cross-functional coordination.
- Mentored and developed junior personnel, fostering accountability, communication, and high-performance execution.
- Maintained strict adherence to safety, quality control, and regulatory requirements under time-sensitive conditions.
Education
MBA - General Business
Texas Tech University
Lubbock, TX12-2023
BBA - Marketing
Texas Tech University
Lubbock, TX12-2020
Skills
- Customer Onboarding & Implementation
- Workflow Optimization
- Customer Journey Mapping
- Activation Strategy
- Process Documentation
- Funnel Analysis
- Stakeholder Alignment
- Change Management
- Customer Discovery
- Revenue Acceleration
- CRM Administration (Salesforce)
- Cross-functional collaboration
Certification
Microsoft Office Specialist
Timeline
Associate Director – Recruitment & Admissions
Texas Tech University – Rawls College of Business
09.2021 - Current
Executive Team Leader – Service & Engagement
Target
01.2021 - 09.2021
Aviation Mechanic, Petty Officer 2nd Class
United States Navy, McGuire Air Force Base
02.2014 - 02.2018
MBA - General Business
Texas Tech University
BBA - Marketing
Texas Tech University