Anissa Joan Salmon
Red Bank,NJ
Summary
Diligent Senior Graphic Designer with a refined ability to create compelling visual designs that align with brand identity and marketing goals. Successfully led numerous high-profile projects, demonstrating creativity and technical precision. Proven expertise in Adobe Creative Suite and effective collaboration with cross-functional teams.
Overview
12
12
years of professional experience
Work History
Director of Marketing and Design
Greenleaf Pet Resort
03.2024 - Current
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Collaborated closely with management and owners to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Conceptualized, developed and executed creative design for print materials, brochures, banners, and signs.
Marketing Coordinator
Greenleaf Pet Resort
11.2021 - 03.2024
- Curating and executing a wide variety of projects and campaigns from print and digital advertisements to promotional and educational materials while working closely with the Marketing Manager
- Achieved an open rate 45% or above with custom built email blasts.
- Corresponds directly with printing vendors, produces and proofs press ready files for print
- Planned and executed internal and external marketing events including a Canine Carnival that attracted over 2000 attendees.
- Created engaging social media content that drove user engagement and increased online visibility; earning the second highest engagement rate among industry competitors.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and executed marketing plans for external event to increase brand awareness.
Pet Concierge Specialist
Green Leaf Pet Resort
08.2020 - 11.2021
- Communicate regularly with members of every department and management to ensure each dog's service is executed in accordance with the owners requests and standards
- Work closely with clients to understand their needs in order to recommend and sell the best services for their dog
Senior Associate
Color Me Mine
03.2018 - 07.2020
- Optimized user experience of franchise website through editing, proofreading and maintenance
- Manages and mentors junior associates in operational procedures
- Paints sample pieces using color theory, techniques and glazes to increase interest and revenue by 12%
Contractor
The Creative Group
02.2016 - 03.2018
- Advertising Consultant (PetSmart contract): Create designs and complete production for daily e-blast promotions and banner advertisements
- Average two days shaved off turn around times attributed to speed and accuracy of design production
- Selected by management to assist multiple teams simultaneously with outside projects
- Marketing Coordinator (Cranial Technologies Inc
- Contract): Optimizing position by reconfiguring tasks and opening communication to handle 25% greater workload
- Illustrated medical visual aids to expand company relevancy
Junior Designer
Arrowhead Advertising
07.2015 - 10.2015
- Executed projects as acting Art Director when needed; exceeding expectations of the CCO, VP of Digital Media, and clients, including Hyundai, JCP Optical, and eegee's
- Engaging customers through eegee's social media by creating thoughtful and tailored posts
- Implementing design strategy on signage, banner ads and social media while adhering to brand guidelines
Print Sales Consultant
OfficeMax
01.2013 - 07.2015
- Routinely operated and maximized production of multiple drgrees of printers
- Prioritize time sensitive orders and schedule jobs efficiently
- Quality checks print jobs to produce the best possible product for clients
- Oversaw print department independently and managed shift personnel
Education
Bachelor of Arts - Graphic & Web Design: Illustration
The Art Institute of Phoenix
Phoenix, AZ06-2015
Skills
- Illustrator
- Photoshop
- Indesign
- Lightroom
- Microsoft
- Branding
- Graphic Design
- Layout Design
Personal Information
Hobbies: digital & traditional art, learning, nature & wildlife, reading & writing, travel & exploring
Timeline
Director of Marketing and Design
Greenleaf Pet Resort
03.2024 - Current
Marketing Coordinator
Greenleaf Pet Resort
11.2021 - 03.2024
Pet Concierge Specialist
Green Leaf Pet Resort
08.2020 - 11.2021
Senior Associate
Color Me Mine
03.2018 - 07.2020
Contractor
The Creative Group
02.2016 - 03.2018
Junior Designer
Arrowhead Advertising
07.2015 - 10.2015
Print Sales Consultant
OfficeMax
01.2013 - 07.2015
Bachelor of Arts - Graphic & Web Design: Illustration
The Art Institute of Phoenix
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