Anita J. Temple (Finkelstein)
Atlanta,GA
Summary
Results-driven copywriter, creative producer, and project manager with 15+ years of B2B and consumer marketing experience. Proven expertise in developing compelling content, executing high-impact marketing campaigns, and managing projects that drive engagement, brand loyalty, and business growth. Adept at translating complex ideas into engaging narratives that connect with target audiences across multiple channels.
Overview
36
36
years of professional experience
Work History
Corporate Journalist / Storyteller
commercetools, Inc.
01.2022 - 02.2025
- Created compelling brand narratives that strengthened audience trust and aligned with business objectives.
- Conducted interviews with thought leaders, entrepreneurs, and partners to develop engaging content.
- Maintained brand reputation by ensuring content was accurate, relevant and defensible.
- Led brainstorming sessions to generate new storytelling concepts and strategic content initiatives.
- Collaborated cross-functionally to produce content supporting marketing, sales, and corporate communications.
- Partnered with designers and creatives to enhance the visual presentation of blog posts, infographics, white papers and eBooks.
- Wrote 4 to 6 blog posts per month, applying SEO best practices for keywords, linking, and headline optimization.
- Monitored industry trends to proactively provide insights and ideas for content strategies.
- Pioneered use of interactive infographics, making complex data easily understandable and engaging for readers.
- Boosted social media presence by creating and sharing engaging content relevant to audiences.
- Covered industry events, ghostwriting Key Takeways articles for C-Suite leadership with eye for detail and tenacious pursuit of important information.
Freelance Content Strategist
commercetools, Inc.
01.2019 - 01.2022
- Translated technical concepts into engaging, accessible content to generate awareness and leads for SaaS-based eCommerce solutions.
- Developed blogs, white papers, and vertical-specific marketing materials as assigned.
- Created the company's most downloaded white paper, Reimagining Retail, which is now updated annually.
- Wrote print and online book, "Wisdom that Works," featuring life lessons from 50 company employees.
- Provided writing and editing support for The MACH Alliance, a non-profit founded by commercetools.
Senior Content Strategist, Creative Producer, Lead Copywriter
Atomic Wash Design Studio
01.2008 - 01.2022
- Led internal and external content development, ensuring brand consistency across all marketing channels.
- Crafted engaging multi-channel campaigns in collaboration with creative team.
- Managed client communications, developed creative briefs, and established content strategies.
- Designed and executed 'Brand Blueprint' projects, helping clients define their brand identity and messaging.
- Oversaw social media strategy, content creation, audience engagement, and performance analytics.
- Planned and coordinated video and photo shoots, sourcing promotional products for campaigns.
- Contributed to the agency winning multiple industry awards.
Copywriter & Creative Producer
WorkflowOne
01.2003 - 01.2008
- Developed and produced corporate publication, One Magazine.
- Wrote winning RFPs and proposals that secured high-value contracts
- Created compelling marketing materials and website content.
- Led photography production, conceptualizing and executing creative shoots.
- Developed engagement initiatives for customer and employee recognition programs.
Fashion Stylist & Copywriter
Independent Contractor
01.1996 - 01.2008
- Provided fashion styling and editorial content for advertising and digital/print projects.
- Conceptualized and produced fashion stories, collaborating with photographers and art directors.
- Managed shoot production, including budget negotiations, talent coordination, and on-set styling.
- Developed promotional content for retail clients including Tanger Outlets, Dallas Galleria, and Macerich Malls.
Fashion Editor
Women’s Wear Daily / W Magazine
01.1989 - 01.2006
- .Covered New York Fashion Week and regional markets, scouting trends and curating collections for editorial features
- Reported on emerging designers, new product launches, and industry shifts.
- Produced South Florida editorial sections for W Magazine, working with retailers to highlight regional fashion scene.
Education
B.S. - Merrill School of Journalism
University of Maryland
College Park, MDMaster’s Coursework - Higher Education
Kaplan University Online
Skills
- Content development & creation
- Marketing strategy
- Multi-Channel Marketing Campaigns
- Brand Storytelling & messaging
- SEO & digital content optimization
- Thought leadership & industry trend analysis
- Cross-functional collaboration
- Social media
- Digital marketing
- Project management
Affiliations
- Fashion Group International (FGI Atlanta)
- Marketing and Communications Women of Atlanta
- Women in Television and Film (WIFTA)
Key Improvements Made
- Streamlined Formatting – Improved structure, spacing, and readability.
- Refined Bullet Points – Made them more action-oriented and impactful.
- Updated Core Competencies – Highlighted key strengths clearly.
- Enhanced Professional Experience – Used stronger verbs and clearer achievements.
- Better Visual Appeal – Reduced dense text blocks for easier reading.
Timeline
Corporate Journalist / Storyteller
commercetools, Inc.
01.2022 - 02.2025
Freelance Content Strategist
commercetools, Inc.
01.2019 - 01.2022
Senior Content Strategist, Creative Producer, Lead Copywriter
Atomic Wash Design Studio
01.2008 - 01.2022
Copywriter & Creative Producer
WorkflowOne
01.2003 - 01.2008
Fashion Stylist & Copywriter
Independent Contractor
01.1996 - 01.2008
Fashion Editor
Women’s Wear Daily / W Magazine
01.1989 - 01.2006
B.S. - Merrill School of Journalism
University of Maryland
Master’s Coursework - Higher Education
Kaplan University Online
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