Anita Moore
Dunwoody,GA
Summary
Experienced senior marketing leader skilled in strategically planning and executing integrated marketing campaigns. Demonstrates a track record of driving measurable program results that exceed business objectives. Collaborative and adept at fostering operational excellence across cross-functional teams while effectively managing multiple stakeholders.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Senior Director, Partner & Experience Marketing
AHEAD
2021.06 - Current
- Leader of Partner & Experience Marketing for a leading digital technology firm
- Responsible for designing and leading national and regional events
- Including proprietary conferences, Partner events and Executive engagements
- Manage team of Field Marketing Managers and supporting agencies aligned to each of AHEAD’s five sales regions; providing in-region support for marketing events and activities and prospecting events
- Works closely with Solution and Growth Marketing peers to integrate events and experiences into demand generation and nurture campaigns that drive Sales revenue
- Architect, build, and manage the demand generation process and structure for our marketing engagements that integrate into the new channel partner program strategy to deliver high-impact programs that lead to new customer acquisition
- Run an effective MDF program, including processes, guidelines, activity execution, and performance KPIs.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Achieved departmental goals by developing and implementing strategic plans and initiatives.
- Facilitated seamless business transitions during mergers or acquisitions, ensuring minimal disruption to ongoing operations while integrating teams effectively.
- Led development of business operation processes and policies.
Senior Manager, Global Event Marketing
8x8, Inc.
2019.11 - 2021.06
- Leader of global event campaigns for product launches, experiences and brand activities across North America
- Core responsibilities include: Launch project workstreams to detail key milestones, activities and dependencies
- Lead multiple work streams across the firm to outline assignments, measures of success and identify roadblocks to success
- Develop KPIs to measure outcomes for campaigns
- Provide frequent updates to leadership and executive stakeholders
- Create and implement operational efficiencies to develop repeatable roadmap to successful outcomes.
Director of Event Marketing and interim Head of Field Marketing
Secureworks, a Dell Technologies Company
2017.10 - 2019.09
- Responsible for development of event marketing strategy, planning, and execution of field and national events and marketing activities for global cybersecurity company
- Core responsibilities include: People manager of event and field marketers responsible for delivering best in class brand experiences that meet business goals
- Development of event creative briefs, content themes, direct mail and partner engagement campaigns
- Identification of measurable outcomes that clearly demonstrate ROI, drive pipeline, increase top of funnel leads and marketing qualified leads
- Implementation of brand strategy for regional and national trade shows, sponsorships, client conferences and events
- Research and contract sponsorship and MDF engagements with partner firms
- Coordinate and execute field activities across multiple regions with key partners and strategic alliances
- Manage annual budget of $4M from selection of sponsored events to execution
- Maintain close partnership with Sales Executives and Senior Leadership to align on marketing plans and report on results
- Lead team of stakeholders across firm for various project requirements including content, presentations, reporting and other campaign dependencies.
Sr. Manager, Events
Cox Automotive
2016.08 - 2017.09
- Responsible for design and execution of high-level client and internal events across several brands in the US and International markets ranging in size from 50 – 10,000 attendees
- Manage company presence at large scale industry trade shows and events
- Collaborate with Executives and across creative and marketing teams to establish event best practices for an annual $20m budget
- People manager tasked with developing team members and elevating the team’s visibility and experience.
Director, Head of Americas Event Management
BlackRock Inc.
2003.01 - 2016.07
- Responsible for working closely with multiple business channels and regions on strategic development and execution of over 300 events in US, Canada and Latin America including senior leadership meetings, client educational forums, internal recognition events, and partner sponsorships
- Ensure best in class client brand experience across events globally through development of creative strategies for printed materials, event communications and technology
- Lead high performing team of event professionals located in New York, New Jersey and California
- Development of department policies and procedures and training materials to support career growth and productivity
- Responsible for onboarding the market-responsive hybrid events model and successfully transitioning the team while maintaining quality of department
- Manage hotel and third-party vendor relationships selection, contracting, and spend management
- Operational management and reporting analysis of over $10m event budget.
Manager, Meetings and Programs
ULI-the Urban Land Institute
2000.09 - 2003.01
- Responsible for program development and communication plan for 20-30 annual trustee and board member meetings and events for 50-500+ attendees
- Creation of trustee member communication strategy for two large annual programs held in various locations
- Managed the event selection process including site selection, contract negotiation, and management and coordination of vendors.
Education
Event Management Certification Program -
The George Washington University
Washington, D.C.Marketing Major and University Scholar -
University of Florida
Gainesville, FloridaSkills
- Salesforce
- Marketo
- Tableau
- Eloqua
- Cvent
- Lanyon
- PowerPoint
- Excel
Certification
Certified Meeting Professional, Convention Industry Council
Affiliations
Financial and Insurance Conference Planners (FICP)
Timeline
Senior Director, Partner & Experience Marketing
AHEAD
2021.06 - Current
Senior Manager, Global Event Marketing
8x8, Inc.
2019.11 - 2021.06
Director of Event Marketing and interim Head of Field Marketing
Secureworks, a Dell Technologies Company
2017.10 - 2019.09
Sr. Manager, Events
Cox Automotive
2016.08 - 2017.09
Director, Head of Americas Event Management
BlackRock Inc.
2003.01 - 2016.07
Manager, Meetings and Programs
ULI-the Urban Land Institute
2000.09 - 2003.01
Event Management Certification Program -
The George Washington University
Marketing Major and University Scholar -
University of Florida
Certified Meeting Professional, Convention Industry Council
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