Summary
Overview
Work History
Education
Skills
Timeline
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ANITA SINGH

Brooklyn

Summary

Account Executive Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Brings 9 years of diverse, and valuable expertise to forward company objectives. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

2025
2025
years of professional experience
3
3
years of post-secondary education

Work History

Omni-Channel Activation Coordinator

Sanofi
5 2023 - 12.2024
  • Partner with and assist Omni-Activation Management with the planning process to align key brand and customer priorities, leveraging shopper behavior, category insights and sales trends to execute best-in-class omni-solution based retail media campaigns in-store, online, and through grocery pickup and delivery
  • Collaborate cross-functionally with Sales, Marketing, and our retailer media agencies to launch robust media executions that create connections between shoppers and our Sanofi brands with the goal of driving awareness, consideration, conversion and delivering against the Joint Business Plans for the stated partner(s)
  • Participate in the growth of our team’s knowledge for designated brands or retailers and help to strategize on brand positioning, short- and long-term goals, consumer/shopper targets and marketing goals
  • Track eCommerce performance and end of retail media campaign results to develop best practice playbooks for future initiatives
  • Analyze keyword, ad group, audience and targeting strategy, and help refine overall activation plans based on flight objectives and vendor/platform capabilities
  • Tactically support programs (development of timelines, trafficking and review of materials, estimation of costs, etc.)
  • Tracks retail media budget, spend allocation, job approvals, and reconciliation in partnership with the Sanofi finance/AP teams
  • Align with Account Payable team on retail media budgets, spend allocations, agency job approvals and provide reconciliation when requested.

Senior Coordinator (Temp)

Hasbro
12.2021 - 04.2022
  • Carried out all administrative duties for Head of Licensed Consumer Products including but not limited to processing expenses, purchase orders, invoice approvals, creating and maintaining internal reports, Licensee newsletter and presentations
  • Supervised all administrative communication with new licensees including scheduling kick off calls, meetings, and facilitating required paperwork for legal and finance
  • Maintained various licensing contract databases and trackers
  • Attended, managed, and coordinated global leadership summits, licensing trade-show support, industry functions and regional external brand summits
  • Worked cross-functionally across all domestic and international departments, including marketing, creative, retail, legal, finance, and product development to pull together product pages for Retail pitches and provide coordination for Licensee meetings.

Specialty Sales Coordinator

Spin Master
05.2019 - 03.2021
  • Supported sales team (Sales reps, National Account Managers, Director, and Vice President) to develop sales presentations, weekly revenue reports, account updates, inventory, and other related materials to maintain and drive revenue growth
  • Worked with each account on their individual protocol/procedures regarding account forms, item information, and specific needs regarding packing/shipping, and MSRP tickets for orders
  • Connected cross functionally between sales, marketing, and trade marketing teams to plan annual trade shows, and market weeks such as New York Toy Fair
  • Managed process of integrating 75 new outside sales reps in addition to 18 in house field reps by realigning existing territories to increase efficiency and maximize revenue across US, while analyzing strengths and weaknesses
  • Helped manage and customize B2B site, EMUN and Salsify to create user friendly selling platforms for sales reps and customers
  • Deployed and assessed strategies for retaining customers and maximizing account servicing opportunities to promote revenue consistency.

Design Assistant

Centric Brands
11.2016 - 01.2019
  • Created product development logs, line sheets in AI, trend boards and ensured accuracy of design archives by running multiple reports within PLM and cross-checking past designs
  • Safeguarded maintenance of designs in PLM and/or shared drives by creating products within PLM and revising all necessary information such as specs, artwork, color ways, licensor information
  • Worked cross-functionally with sales, production and licensing teams for design change requests and ensuring that all properties are submitted correctly into PLM
  • Created and updated line sheets in AI with proper product content information
  • Created color palettes and seasons within PLM according to season and brand by selecting appropriate pantones and color names.

Production Assistant

Notations
03.2015 - 11.2016
  • Developed standardized tech pack process to maximize efficiencies and increase margins within company
  • Assisted in pre-costing and costing processes for sales orders while negotiating fabric prices with vendors
  • Worked with design/sales teams on product development and finalizing product lines
  • Created and followed up purchase orders/cut tickets as well as update fabric yield charts with quantity
  • Followed up development and production approvals with factories and customers to ensure receiving timely lab dips, strike offs, fit samples, PP and TOP samples
  • Sourced fabric from overseas and domestic mills, as well as identify fabric shortage/overage issues and work with sales team on fabric replenishment or utilization.

Education

Bachelor of Science Degree: Fashion Merchandising Management -

Fashion Institute of Technology; SUNY
New York, NY
09.2011 - 12.2014

Skills

Microsoft Word, Excel, PowerPoint, Outlook, Adobe Photoshop, Illustrator, PLM, EMUN, Salsify, SAP, BI, Salesforce, FlyWheel Commerce Cloud, Marilyn, Luminate, Tableu

Timeline

Senior Coordinator (Temp)

Hasbro
12.2021 - 04.2022

Specialty Sales Coordinator

Spin Master
05.2019 - 03.2021

Design Assistant

Centric Brands
11.2016 - 01.2019

Production Assistant

Notations
03.2015 - 11.2016

Bachelor of Science Degree: Fashion Merchandising Management -

Fashion Institute of Technology; SUNY
09.2011 - 12.2014

Omni-Channel Activation Coordinator

Sanofi
5 2023 - 12.2024

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