Anita Strysky
Raleigh,NC
Summary
Passionate about merging data analytics/ data science within the hospitality industry. Determined, hard-working, creative and great at listening and working with others to achieve goals in a timely manner. Forward thinker who uses both analytical and creative skills to push boundaries, story tell data, increase revenue/ROI, and surpass expectations.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Demand Generation Analyst II
2U, Inc
Raleigh, United States
10.2021 - Current
- Increased revenue by $5M YTD for A/B Testing
- Increased sales by 20% through Discount initiative
- Work closely with marketing directors/campaign managers, project managers, product managers, directors within multiple lines of business
- Coach team members on working with partners and internal departments
- Created automated dashboards for daily, weekly, and monthly reporting via Google Sheets, Microsoft Office, and Tableau Online
Senior Marketing Analyst
2U, Inc
Raleigh, United States
11.2018 - 10.2021
- Managed 55% portfolio
- Automating key reports for SEM, social, and PPC teams
- Analyze and report on A/B testing, landing page traffic and trends
- Conduct keyword research to help PPC managers scale campaigns
- Identify growth and cost optimizations for media team
- Assist product team with demand analysis for new course opportunities
- Utilize DOMO/ Tableau BI tools to story tell data
Digital Marketing Strategy Specialist
Cendyn
Boca Raton, FL
04.2017 - 11.2018
- Managed over $2M in revenue for top luxury hotels worldwide
- Third-Party media buying partnerships: buying media space from partners to grow awareness of hotels and build SOV in market
- Create and manage annual media plans
- Monthly, daily, weekly reporting on hotel KPIs and metrics to key stakeholders
- Monthly presentations on hotel's marketing efforts utilizing PowerPoint to showcase revenue impact
- Established areas of opportunity and conduct market research/STAR reporting through data analytics
Guest Experience Manager
Walt Disney World Resort
Orlando, FL
01.2016 - 03.2017
- Lead team of 80+ hourly Front Office Cast Members
- Support local projects and monitor any potential impacts to Guest and Cast experience
- Communicate and partner with other leaders, peers and partners to ensure smooth daily operations
- Performed daily tasks within Disney's internal CRS system for room blocking, check-ins, and reservations
Education
Bachelor of Science - Hotel, Motel, And Restaurant Management
East Stroudsburg University
East Stroudsburg, PA05.2015
Skills
- BI Tool and System Design (Tableau and DOMO)
- Industry Trend Analysis
- Competitive Market Analysis
- Time Management
- Serving Customer Needs
- Judgment and Decision-Making
- Critical Thinking
- Presentation Skills
- Microsoft Office
- Effective Communication
Certification
- Google Analytics
Google Analytics
- Based Google Analytics Basic and Advanced training courses
Timeline
Senior Demand Generation Analyst II
2U, Inc
10.2021 - Current
Senior Marketing Analyst
2U, Inc
11.2018 - 10.2021
Digital Marketing Strategy Specialist
Cendyn
04.2017 - 11.2018
Guest Experience Manager
Walt Disney World Resort
01.2016 - 03.2017
Bachelor of Science - Hotel, Motel, And Restaurant Management
East Stroudsburg University
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