ANITHA DHINESH
BEAUMONT
Summary
Experienced marketing professional with over ten years of work experience in global organizations. Industry expertise spans across Pharmaceuticals, FMCG, market research firms, and the automotive after-market sectors. Strong educational background and possess strong analytical capabilities. Collaborate effectively with cross-functional teams to drive positive outcomes. Quick in learning different systems and industry sectors with a proactive execution-oriented mindset. Currently seeking a challenging and leadership role in category management and market research areas.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Category and Insights Manager
ITW Global Brands
08.2021 - Current
- Developed strong relationships with key retailers and drove category growth for existing and new products.
- Evaluated industry trends and emerging technologies to inform future investments in market research tools and methodologies.
- Delivered insights to guide customer's strategic and tactical action plans to sustain market leading growth.
- Strong advisor to the retailers by providing weekly/monthly category specific reporting and tracking key KPI's.
- Expanded datasets to incorporate additional market related visibility (POS data and weather insights) and provided incremental value to retailers. Executed the data strategy with minimal investment.
- Partnered with the ITW category management team to provide pricing surveys, monthly ad tracking and other ad-hoc projects.
- Leadership role in the Asia Pacific Employee network at ITW Global.
Client Development Manager (Automotive Sector)
NPD GROUP
04.2014 - 04.2017
- Managed business operations of ten client accounts with total annual revenue of $3 Million in the automotive aftermarket space. Generated revenue growth of 7% in first full year of managing the accounts.
- Categories managed included motor oil, performance chemicals and appearance chemicals. Obtained a strong understanding of the automotive after-market industry.
- Created and managed opportunity pipelines for each of the clients using the salesforce application.
- Partnered with clients in generating actionable insights from the market data.
- Built strong relationships with client’s marketing and IT system teams to build scorecards and automated reports.
- Worked closely with Product, Sales, IT and Decision science teams to ensure client expectations are exceeded
- Led client proposal generation, price negotiations, contract finalization, billings and cash collections for assigned customer base
- Worked on a plan for each of my clients and executed the plan in connection to revenue opportunities
- Provided a forecast to the senior management on monthly, quarterly and annual goals
- Presented NPD products to clients in various forums and enabled the clients to realize value from these products.
Client Service Manager
NIELSEN
09.2008 - 03.2011
- Managed delivery of Nielsen proprietary products to three global companies in the fast moving consumer goods sector
- Played an active role in developing the landscape/strategy of major brands in the client portfolio
- Partnered with client brand teams in developing the short term sales and annual business plans along with conducting annual assessments
- Trained brand managers on utilizing Nielsen forecast data
- Tracked Nielsen data and customer research reports to understand the impact of sales promotion strategies, competitor moves and channel drivers on the client’s sales
- Contributed high level strategic inputs to the forecasting model
- Identified key trends and opportunities in the competitive landscape with potential to impact brand performance
- Significantly improved forecasting accuracy for client brand teams
- Prepared score cards to compare forecast accuracy on a monthly basis
- Improvements yielded tangible financial benefits for clients
Consultant
CONVATEC
02.2008 - 05.2008
- Coordinated primary research projects in connection with awareness, service provider usage, sales concept and product launch testing for products in the Ostomy and Wound Care category
- Defined vendor objectives and coordinated with the vendor on the final fielding of the project
- Prepared reports for the client teams and senior management
- Represented Convatec in pharmaceutical trade shows and collected on-site customer feedback on new product packaging and concepts
Associate Forecasting Manager
CAMPBELL SOUP COMPANY
02.2005 - 10.2007
- Owned all forecasting processes for the US Beverage portfolio ($0.7 Billion in Revenue)
- Improved S&OP forecasting by 10% during my tenure
- Played an active role in conjunction with Marketing, Sales and Demand Planning partners in developing consensus forecasts within the Monthly S&OP processes
- Identified, defined and tracked key drivers of the business
- Translated ROI of the key drivers into expected volume to better capture base consumption
- Reconciled actual vs
- Planned sales performance and created summary reports to explain and isolate forecasting errors
- Used Nielsen, IRI and Retail link data to track performance
Market Research Analyst
SAVIENT PHARMACEUTICALS
08.2001 - 04.2004
- Led secondary and primary market research analysis for the company
- Created and maintained reports analyzing the competitors, market place, promotion, usage and estimated future trends for the business
- Played an active role in launching the product extension of Oxandrin (10 mg) and achieved 30% increase in revenue by the end of the first year as well as increased patient adherence
- Developed communication strategies, product white papers (in partnership with research groups) and armed sales groups with data analytics and information to enable a successful market launch
- Identified and defined the market size and commercial viability for a new product launch
- Succeeded in getting approval for FDA submission and launch in the domestic US market
- Analyzed and recommended Oxandrin market extension into the Oncology market
- Achieved 17% sales revenue within a year from launch
- Worked extensively on the life cycle management of a product to identify strategies and pricing options to counter generic entry
Education
Master of Business Administration -
RUTGERS UNIVERSITY (GRADUATE SCHOOL OF BUSINESS)
New Brunswick, NJ05.2003
Post-Graduate Diploma - Business Finance
ICFAI BUSINESS SCHOOL
05.2000
Bachelor of Commerce -
HOLY CROSS COLLEGE
05.1997
Skills
- Salesforce
- SPSS
- IRI Software
- MS Office
- Circana/Unify
- Delta Associated Bronze Certified
- Advance Category Management certification (in progress)
Certification
Delta Business Insights certified
Other
Delta Business Insights certified, Proficient in Salesforce, SPSS, IRI Software, MS Word, Excel, Power Point, US Citizen, Currently pursuing certification in Data Visualization/Communication with Tableau
Timeline
Category and Insights Manager
ITW Global Brands
08.2021 - Current
Client Development Manager (Automotive Sector)
NPD GROUP
04.2014 - 04.2017
Client Service Manager
NIELSEN
09.2008 - 03.2011
Consultant
CONVATEC
02.2008 - 05.2008
Associate Forecasting Manager
CAMPBELL SOUP COMPANY
02.2005 - 10.2007
Market Research Analyst
SAVIENT PHARMACEUTICALS
08.2001 - 04.2004
Post-Graduate Diploma - Business Finance
ICFAI BUSINESS SCHOOL
Bachelor of Commerce -
HOLY CROSS COLLEGE
Delta Business Insights certified
Master of Business Administration -
RUTGERS UNIVERSITY (GRADUATE SCHOOL OF BUSINESS)
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