Anitra Scott
Charlotte,NC
Summary
At Level 21 Magazine, as Chief Marketing Development Officer, my achievements include, the creation of innovative digital strategies, enhancing customer engagement and driving significant ROI improvements. As an expertise in marketing analytics and creative direction, coupled with a talent for fostering strong industry partnerships, led to groundbreaking campaign successes and a marked increase in website traffic.
Overview
7
7
years of professional experience
Work History
Chief Marketing Development Officer
Level 21 Magazine
03.2013 - 03.2020
- Enhanced customer engagement with targeted content creation and social media management.
- Implemented data-driven decision-making processes, utilizing analytics tools for ongoing campaign optimization.
- Launched successful product lines through comprehensive market research and analysis.
- Collaborated with cross-functional teams for cohesive brand messaging and product development.
- Optimized marketing budgets to maximize ROI on advertising and promotional efforts.
- Designed innovative digital marketing strategies to drive website traffic and increase conversions.
- Boosted lead generation through targeted email marketing campaigns and optimized landing pages.
- Established strong relationships with key industry partners, securing advantageous collaborations and sponsorships.
- Improved sales performance, streamlining sales processes and implementing effective CRM systems.
- Counseled senior leadership during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Education
Certification - Digital Marketing
Google
Mountain View, CA11.2024
Bachelor of Arts - Commumications
College of Notre Dame of Maryland
Baltimore, MD06.2004
Skills
- CRM Management
- Creative Direction
- Content Strategy
- Marketing Analytics
Timeline
Chief Marketing Development Officer
Level 21 Magazine
03.2013 - 03.2020
Certification - Digital Marketing
Google
Bachelor of Arts - Commumications
College of Notre Dame of Maryland