Aniya Ellison
Winston Salem,NC
Summary
Self-motivated professional brings proven leadership, communication, organizational and customer relations skills. Solves problems and meets goals and deadlines. Learns and adapts quickly and effectively.
Overview
4
4
years of professional experience
Work History
Digital Communications Specialist
Winston-Salem Foundation
12.2022 - Current
- Develops and executes comprehensive digital communication strategies to enhance brand visibility and engagement across various online platforms.
- Manage email newsletter that sends monthly to over 13,000 subscribers.
- Creates and curates compelling and visually appealing content for websites, blogs, social media, and email marketing campaigns.
- Manages social media channels, including content generation, scheduling, community management, and performance tracking.
- Utilizes data analytics tools to monitor and analyze digital campaigns, evaluating performance metrics and identifying areas for improvement.
Marketing and Events Coordinator
Financial Pathways Of The Piedmont
06.2022 - 12.2022
- Developed content across multiple digital channels, increasing social media engagement by 65%
- Led email marketing including outlining, drafting, proofing, and sending, while collaborating with other staff on content and messaging.
- Created and managed content for website.
- Attended community events to learn, build relationships, and share with audiences.
Brand Representative
Altar'd State
09.2021 - 06.2022
- Demonstrated in-depth knowledge and understanding of the brand's values, mission, and offerings.
- Engaged with customers in a friendly and approachable manner, fostering positive brand experiences and building customer loyalty.
- Maintained a professional and polished appearance, consistently representing the brand's image and identity.
- Assisted with daily opening and closing tasks to maintain clean, neat, and professional store.
Brand Content Intern
Unbox The Dress
01.2022 - 03.2022
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Strategized and developed content for Tiktok, Instagram, and Pinterest, increasing engagement by 5%
- Assisted in studio photoshoots once a week.
Communications Intern
UNC Chapel Hill
01.2021 - 05.2021
- Developed original content for website articles
- Successfully published 2 articles to company website each week
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style
- Provided administrative support to senior team members.
Copywriter
The Daily Tar Heel
01.2020 - 08.2020
- Wrote original content for official website, successfully published 1 story each week
- Reviewed and edited final copy for accuracy
- Successfully conducted up to 5 interviews each week.
Education
Bachelor of Arts - Public Relations, Advertising, Applied Communication
University of North Carolina
Chapel Hill, NC05.2022
Skills
- Social Media
- Content Development
- Content Strategy
- Problem Solving
- Customer Service
- Web Analytics
Timeline
Digital Communications Specialist
Winston-Salem Foundation
12.2022 - Current
Marketing and Events Coordinator
Financial Pathways Of The Piedmont
06.2022 - 12.2022
Brand Content Intern
Unbox The Dress
01.2022 - 03.2022
Brand Representative
Altar'd State
09.2021 - 06.2022
Communications Intern
UNC Chapel Hill
01.2021 - 05.2021
Copywriter
The Daily Tar Heel
01.2020 - 08.2020
Bachelor of Arts - Public Relations, Advertising, Applied Communication
University of North Carolina