Aniya Ellison
Winston Salem,NC
Summary
Self-motivated professional brings proven leadership, communication, organizational and customer relations skills. Solves problems and meets goals and deadlines. Learns and adapts quickly and effectively.
Overview
4
4
years of professional experience
Work History
Digital Communications Specialist
Winston-Salem Foundation
Winston-Salem, NC
12.2022 - Current
- Develops and executes comprehensive digital communication strategies to enhance brand visibility and engagement across various online platforms.
- Manage email newsletter that sends monthly to over 13,000 subscribers.
- Creates and curates compelling and visually appealing content for websites, blogs, social media, and email marketing campaigns.
- Manages social media channels, including content generation, scheduling, community management, and performance tracking.
- Utilizes data analytics tools to monitor and analyze digital campaigns, evaluating performance metrics and identifying areas for improvement.
Marketing and Events Coordinator
Financial Pathways Of The Piedmont
Winston Salem, United States
06.2022 - 12.2022
- Developed content across multiple digital channels, increasing social media engagement by 65%
- Led email marketing including outlining, drafting, proofing, and sending, while collaborating with other staff on content and messaging.
- Created and managed content for website.
- Attended community events to learn, build relationships, and share with audiences.
Brand Representative
Altar'd State
Durham, NC
09.2021 - 06.2022
- Demonstrated in-depth knowledge and understanding of the brand's values, mission, and offerings.
- Engaged with customers in a friendly and approachable manner, fostering positive brand experiences and building customer loyalty.
- Maintained a professional and polished appearance, consistently representing the brand's image and identity.
- Assisted with daily opening and closing tasks to maintain clean, neat, and professional store.
Brand Content Intern
Unbox The Dress
01.2022 - 03.2022
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Strategized and developed content for Tiktok, Instagram, and Pinterest, increasing engagement by 5%
- Assisted in studio photoshoots once a week.
Communications Intern
UNC Chapel Hill
01.2021 - 05.2021
- Developed original content for website articles
- Successfully published 2 articles to company website each week
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style
- Provided administrative support to senior team members.
Copywriter
The Daily Tar Heel
01.2020 - 08.2020
- Wrote original content for official website, successfully published 1 story each week
- Reviewed and edited final copy for accuracy
- Successfully conducted up to 5 interviews each week.
Education
Bachelor of Arts - Public Relations, Advertising, Applied Communication
University of North Carolina
Chapel Hill, NC05.2022
Skills
- Social Media
- Content Development
- Content Strategy
- Problem Solving
- Customer Service
- Web Analytics
Timeline
Digital Communications Specialist
Winston-Salem Foundation
12.2022 - Current
Marketing and Events Coordinator
Financial Pathways Of The Piedmont
06.2022 - 12.2022
Brand Content Intern
Unbox The Dress
01.2022 - 03.2022
Brand Representative
Altar'd State
09.2021 - 06.2022
Communications Intern
UNC Chapel Hill
01.2021 - 05.2021
Copywriter
The Daily Tar Heel
01.2020 - 08.2020
Bachelor of Arts - Public Relations, Advertising, Applied Communication
University of North Carolina