Anizabeth Polanco
Rhode Island
Summary
Results-driven Client Success Manager successful at enhancing customer loyalty with forward-thinking and attentive strategies. Competent in providing customers with exceptional experiences which drive retention. Eager to offer many years of related experience and pursue dynamic, growth-oriented position. I’ve leveraged my skills in data analytics, managing marketing campaigns, and paid media strategy to deliver data-driven solutions and insights for clients across various industries.
Overview
12
12
years of professional experience
Work History
Client Services Manager
PYMNTS
, Remote
02.2025 - 05.2025
- Established strong relationships with clients through regular communication and follow-up activities.
- Created reports outlining customer usage and retention metrics.
- Developed and maintained relationships with customers to facilitate user engagement and satisfaction.
- Provided customer onboarding and training to ensure successful product adoption.
- Led cross-functional initiatives to streamline processes and enhance customer experience.
- Utilized CRM tools to track customer interactions and report on progress towards goals.
- Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
- Conducted regular status meetings with internal teams and external partners to track progress against established milestones.
Senior Digital Client Executive
Acxiom
Remote/Homebased
04.2022 - 12.2023
- Collaborated with Account Executives to be sure strategies are working in concert with off-line efforts to achieve client business goals, interpret campaign performance data for account teams and clients, and make recommendations for changes and improvements
- Created and implemented processes to ensure successful completion of projects.
- Developed strong, trusting relationships between clients and the Digital Marketing Team, providing leadership and support throughout strategy, ideation and execution phases
- Created detailed reports to track performance of campaigns and analyze ROI.
- Lead internal digital marketing strategic planning sessions
- Work with clients as a strategic partner for digital marketing initiatives and paid media campaigns
- Implemented CRM best practices for campaigns including Email, Digital, Direct Mail, Social, and Paid Search.
- Ensure client and digital team roles and responsibilities are well-defined, communicated and understood
- Work as a liaison across all teams to ensure communication.
- Developed and implemented client-specific strategies to ensure successful project completion.
- Created and maintained relationships with key stakeholders to build trust and foster collaboration.
- Monitored progress on projects, identifying potential issues before they became problems.
- Provided consulting services to clients regarding their business objectives and challenges.
- Facilitated communication between team members, ensuring all stakeholders were up-to-date on project status.
- Conducted regular meetings with clients to review performance metrics and deliverables.
- Drafted reports outlining goals, timelines, budgeting requirements, and other relevant information for each project assigned.
- Negotiated contracts with vendors and suppliers based on company objectives and budget constraints.
- Tracked ROI of all marketing campaigns by analyzing sales data against costs incurred.
- Managed budget allocation for all paid media activities.
- Optimized campaigns in real time to maximize efficiency of spend.
Project Manager - Marketing Solutions
Gannett – USA Today Networks
Boston, MA
06.2021 - 01.2022
- Ensuring a seamless and successful onboarding process for new clients with brand new marketing solutions across all channels by provisioning platforms and systems
- Actively sought out feedback from stakeholders throughout the duration of a project in order to identify areas needing improvement or adjustment.
- Organized tasks and deliverables using project management tools and campaign specific flowcharts to look at what KPI’s are being measured as well as keep track of campaign goals.
- Implemented effective communication protocols between internal teams working on different aspects of a given project.
- Partnered with external agencies to create effective digital campaigns within budget constraints.
- Managed budgets and tracked expenses related to paid media campaigns across channels e.g. display, social, and search.
- Monitored progress of campaigns and provided regular updates on performance metrics.
- Provided weekly reporting on KPIs including impressions, clicks, cost per click.
- Created and implemented processes to ensure successful completion of projects.
- Maintained records of all documents related to each project including specifications, change orders, invoices.
Digital Media Analyst
CVS Health
Woonsocket, RI
05.2017 - 05.2021
- Focused on media campaign set-up and reporting with responsibilities including tagging key landing pages and on-site actions on all paid digital media campaigns, maintaining a repository of tag mappings and tagging projects, checking tags for efficiency, troubleshooting potential tagging/content issues, and reporting on campaigns too look at financial results, KPI’s and campaign goals
- Day to day tracking and reporting on e-commerce, front store, and pharmacy paid media campaigns
- Access and integrate website data from web tracking tools such as WebTrends, Adobe, and Google Analytics digital campaign reporting as well as working closely with an agency
- Assist in securing approvals for web and in-app tagging projects related to digital marketing
- Works closely with Digital Media and Marketing teams to manage large campaigns with stake holders to optimize within media partners, social, video, and SEM
- Responsible for keeping track of forecasting and campaign budget using invoices and campaign specific flowcharts, across all marketing channels.
- Conducted market research and A/B testing to identify trends and customer needs.
- Performed cost-benefit analysis to evaluate project feasibility.
- Created reports, presentations, and other documentation for stakeholders.
- Provided recommendations based on data analysis results.
- Developed strategies to optimize operational efficiency and reduce costs.
Content Manager, Copywriter
Sorry4TheBlog.Com
Providence, RI
01.2013 - 01.2018
- Significantly increased monthly website traffic by 400% since 2013 through a key role in website redesign focused on improved usability and search engine optimization
- Increased website revenue through advertising and promotion by nearly 200% since 2013
- Initiated use of social networking sites (Facebook, Twitter, Instagram, Snapchat, etc.) to promote company's reputation and content
- Creating and actively maintaining website content while also editing, writing and researching topics for publication
- Daily management and execution of all social media content via Hootsuite, etc
- Leading a team of over 10 bloggers and assisting in daily tasks to push site’s agenda.
Digital Marketing Specialist
The Providence Journal
Providence, RI
05.2016 - 05.2017
- Actively implementing digital marketing initiatives in the advertising department
- Optimizing digital media campaigns and working closely with agencies as well as clients to ensure delivery on both ProvidenceJournal.com and marketing products via Double Click for Publisher
- Creating digital audits for multi-media advertising sales reps for potential prospects that entail Google Analytics, SEO, SEM/PPC, Social Media Marketing and Targeting
- Worked closely with the advertising operations department in ordering ads, ensuring the correct billing, impressions, creative, and click-through rates using internal applications/CMS.
Panel Membership Recruiter/Media Research
Nielsen Media Research
Boston, MA
05.2015 - 01.2016
- Approach statistically selected homes to participate in the Nielsen television ratings and computer research
- Use creative techniques to overcome objections and maximize panel participation as well as input of data collection
- Collaborate with various departments within Nielsen to ensure a quality sample
- Using internal applications for administrative work on daily activity.
Marketing Representative
Envoy Mortgage
Warwick, RI
01.2015 - 05.2015
- Implemented marketing advertising campaigns by assembling and analyzing forecast
- Preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations
- Responsible for creating and delivering marketing ideas and activities as well as creating marketing materials, managing projects, and ensuring that the company messaged are consistent through website and blog.
Education
Bachelors of Arts - Communication Studies
The University of Rhode Island
Skills
- Client Services
- Solution Management
- Digital Paid Media
- Account Management
- Business Development
- Stakeholder Management
- Customer Retention
- CRM Software
- Social Media Platforms
- Retail Marketing
- Campaign Management
- SEO/SEM
- Customer Relationship Management (CRM)
- KPI Tracking
- Project Management
- Data Analytics
- Digital Advertising Platforms
- E-Mail Marketing
- Salesforce Marketing Cloud
Skillset
- Digital Media Marketing
- Social Media Advertising
- In-depth knowledge and understanding of social media platforms and their respective demographics (Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube, etc.)
- Google and related tools (Analytics, Adsense, AdWords, DataStudio etc.)
- Tealium
- SEO/SEM
- Developer Tools
- Atlas
- Tableau
- Copywriting
- Wordpress
- E-Mail Campaign Marketing
- Content Management System (CMS)
- Customer Service
- Team Leadership
- A/B Testing
- Excellent verbal/written communication skills
- Strong numerical and statistical skills
- Strong analytical skills
- Project Management
- Proficient research and development skills
- Excellent time-management skills with ability to prioritize and multi-task
- Microsoft Office Suite (Word, Excel, Outlook, PowerPoint, Access, Visio)
- Salesforce
- Hubspot
- LiveRamp
- Adobe Analytics
- Jira
- Marketo
- Google Ads, FacebookAds
- Campaign Manager
Languages
- Spanish
- English
Timeline
Client Services Manager
PYMNTS
02.2025 - 05.2025
Senior Digital Client Executive
Acxiom
04.2022 - 12.2023
Project Manager - Marketing Solutions
Gannett – USA Today Networks
06.2021 - 01.2022
Digital Media Analyst
CVS Health
05.2017 - 05.2021
Digital Marketing Specialist
The Providence Journal
05.2016 - 05.2017
Panel Membership Recruiter/Media Research
Nielsen Media Research
05.2015 - 01.2016
Marketing Representative
Envoy Mortgage
01.2015 - 05.2015
Content Manager, Copywriter
Sorry4TheBlog.Com
01.2013 - 01.2018
Bachelors of Arts - Communication Studies
The University of Rhode Island
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