Anjali Chaurasiya
Mumbai,Maharashtra
Summary
Driven and creative individual with passion for developing innovative marketing strategies and campaigns. Successfully collaborated with UX team to deliver designs & Possesses foundational knowledge in market research and digital marketing tools. Aims to leverage fresh perspectives to drive impactful marketing initiatives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior SEO Specialist & Web Analyst
The Liberty Company Insurance Brokers
10.2022 - Current
- Increased organic search traffic by 56% through targeted
keyword optimization and content strategy. - Optimized website content & on-page elements to
improve Craw lability and SERP ranking. - Implemented technical SEO enhancements such as site
speed optimization, mobile responsiveness, schema markup
and link building to enhance domain authority. - Managed Google My Business listings to improve local
search visibility, resulting increase in calls, direction
requests, and website visits. - Utilized GA4 and Google Tag Manager to track the traffic, user behavior and monitor campaign performance.
Marketing Executive
Aromatan
02.2022 - 08.2022
- Implemented CRO and A/B testing strategies for different target audiences to increase the customer conversion rates by 20%.
- Developed and implemented SEO strategies to improve business performance which grew organic traffic by 44.3% in 6 months. Decided different types of promotions based on regions and timings to increase the website traffic.
- Created contents and campaigns to boost brand awareness in social media which increased customer engagement and viewership. (Tech Stacks used: Adobe Illustrator, Canva, Figma)
Customer Engagement Representative
Marks and Spencer
10.2019 - 12.2021
- Recommended products to customers, thoroughly explaining details.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Collected and analysed customer information to prepare product or service reports.
- Followed up with customers about resolved issues to maintain high standards of customer service.
Education
Marketing Management - undefined
Narsee Monjee Institute of Management
Mumbai02-2022
Bachelor of Science - undefined
Footwear Design and development Institute
Madhya Pradesh03-2018
Skills
- Ability to work in a team
- Effective Time Management
- Social media engagement
- Creative and innovative
- Relationship building and retention
- Communication skills
- Microsoft Office
- Marketing plan & development
- Microsoft word
- Leadership Skills
- Fast Learner
- Microsoft PowerPoint
Certification
- Fundamentals of Digital Marketing (01/2022) Google Digital Garage
- Content Marketing (02/2022) HubSpot - Academy
LANGUAGES
English Full Professional Proficiency
Hindi Full Professional Proficiency
Interests
Travelling, Swimming, Playing Badminton, Reading fiction
Timeline
Senior SEO Specialist & Web Analyst
The Liberty Company Insurance Brokers
10.2022 - Current
Marketing Executive
Aromatan
02.2022 - 08.2022
Customer Engagement Representative
Marks and Spencer
10.2019 - 12.2021
Marketing Management - undefined
Narsee Monjee Institute of Management
Bachelor of Science - undefined
Footwear Design and development Institute