Anjali DESAI

• Spearheading the development of generative AI capabilities for creative products while advocating for responsible AI practices.
• Leading product strategy for AI-driven creative tools used in advertising campaigns, improving campaign completion rates by 14%.
• Conducted strategic planning sessions cross-functionally with engineering, design, marketing, sales, and operations teams to define a product roadmap, delivering ~$500M in revenue.
• Responsible for the end-to-end product experience, strategic vision, and long-term roadmap for brand advertising with global and industry-wide impact.
• Analyzed customer feedback and optimized shopper experiences, unlocking over $200 million in annual revenue.
• Scaled products to meet market requirements for launch across 23 countries.

Company Overview: A global marketing and advertising agency working towards creating shopper experiences and interactive product displays in retail spaces, with an annual revenue of 100 million USD. Additional information can be found at: https://www.outform.com/.

• Managed end-to-end delivery of consumer engagement retail displays for key global accounts, including Amazon.
• Led a cross-functional team to provide creative and technical solutions for client-connected devices in retail.
• Facilitated ideation sessions among stakeholders to resolve complex operational challenges.
• Developed risk assessment and mitigation strategies to manage multiple projects across various development lifecycles.
• Spearheaded the launch of touchless solutions in retail environments to adapt to changing consumer behaviors.

Company Overview: A German multinational and a leading manufacturer of diversified packing and handling systems for bulk material, with an annual revenue of 450 million euros. Additional information can be found at: https://www.haverboecker.com.

• Optimized project management processes, reducing equipment delivery time by 33%.
• Drove cross-functional alignment, ensuring on-time and on-budget project completion, and reducing delays by 18%.
• Analyzed the Bill of Materials to identify key cost contributors, achieving 8% manufacturing cost savings.
• Enhanced inventory management system, resulting in reduced holding costs.
• Coordinated stakeholder engagement to effectively manage project resources and timelines.

Company Overview: A German multinational and a leading manufacturer of diversified packing and handling systems for bulk material, with an annual revenue of 450 million euros. Additional information at: https://www.haverboecker.com

• Redesigned packing machine components to enhance bagging capacity and produce more compact bags.
• Assisted the Order Execution team with project planning and coordination.