Anjali Talcherkar
Summary
Forward-thinking media and communications professional with 7 + years of experience in copywriting and marketing communications. Proficient at cultivating and retaining key client relationships and partnerships. Expertise in research, AI technology, and SEO optimization. Passionate about creating compelling content and driving engagement. Talented at crafting dynamic stories and persuasive copy that resonates and inspires intended audience.
Overview
7
7
years of professional experience
Work History
Media Assistant
Battle Conquer Gym
11.2023 - Current
- Write engaging and successful marketing, advertising, and website copy.
- Create engaging content for TikTok, Facebook, and Instagram.
- Respond to inquiries and engage with followers to build community and support customer engagement.
- Strategize and develop video content for BCG website and social media publications.
- Create and distribute monthly newsletters to stay in touch with followers.
- Optimize website content and images to improve search engine rankings.
- Complete keyword research and analyze competitor SEO and PPC campaigns to identify gaps and opportunities.
- Create content for websites and online publications.
Freelance Writer
Aliya Health Group - Footprints To Recovery NJ
06.2023 - Current
- Mental health writer for blogs, landing pages, homepages, and other assets for Footprints to Recovery Mental Health NJ
- Utilize exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Craft SEO-friendly content for websites and blog posts to increase organic traffic using GA.
- Conduct extensive internet research to provide facts and statistics for articles and blogs.
- Add optimized keywords to increase brand presence.
- Collaborate with marketing team to ensure production of high-quality, educational content.
Copywriter and Marketing Assistant
Extreme Hotel
03.2023 - 07.2023
- Responsible for marketing strategies, brand development, & guest services enhancement.
- Developed written copy: Blogs, promotional materials, advertisements, graphics, and social media captions.
- Covered national surfing competitions and other major events in the Dominican Republic.
- Directed successful search engine marketing campaigns that used solid linking, technical, and SEO keyword research tactics.
- Increased customer engagement through various media channels.
- Managed content across multiple platforms for the widest audience reach.
- Produced original, creative content for promotional advertisements and marketing materials.
- Selected cover photography or artwork, selected fonts, and arranged designs to attract the target readership.
Executive Assistant
Sense of Self Institute
04.2022 - 04.2023
- Assisted CEO and COO with business operations, strategic marketing campaigns, and university collaborations.
- Oversaw project management systems: Monday, Trello, website maintenance, digital communications, and content creation.
- Handled correspondence/communications with clients, university partners, medical staff, and participants.
- Assisted creative team with branding and messaging strategies to align with company vision.
- Produced destination retreats: Arranged location logistics, event agenda, sponsors, vendors, and pre/post research assessments.
- Drafted reports, speeches, briefs, infographics, executive summaries, and online newsletters.
Freelance Writer
All Points North Lodge
09.2021 - 03.2022
- Wrote mental health-focused, holistic wellness, and psychology-related blog articles.
- Worked with editorial team to developing cutting-edge content on subject matter and ensured work was submitted by requested deadlines.
- Analyzed and synthesized evidence-based literature for patient-focused audience.
- Completed thorough research into assigned topics; propose new ideas and relevant topics for APN Lodge blog.
- Maintained consistency with brand marketing and message strategies across multiple digital platforms; cultivated solid understanding of SEO practices to create quality content for target audience.
Content Writer
ContentWriters.com
03.2017 - 08.2021
- Freelance writer for mental health, travel, culture, fashion, and psychology-related articles.
- Adhered to deadlines, completed thorough research into assigned topics, researched content for magazine articles, and maintained consistency with brand marketing and message strategies for client accounts.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
- Coordinated with subject matter experts for interviews and topic generation.
Adjunct Professor
Purdue University Global
01.2020 - 01.2021
- Provided online learning environment that supported student success; taught seminars and various courses within psychology department.
- Ensured timely management and response to electronic correspondence from students, administrators, and other school officials; led message board discussions and engage students in relevant discussion and coursework.
- Addressed student concerns; maintained and submitted accurate and timely reports for student grades/progress.
- Delivered mid-term and final grades; enforced student conduct policies; attended university, departmental, and faculty meetings as requested.
- Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
- Developed and implemented research curriculum for improved learning and student performance.
- Worked with colleagues and administrators to create robust education programs.
Advancement & Business Development Assistant
Saybrook University
05.2018 - 12.2020
- Supported the successful implementation of the university's alumni, prospective student, and community engagement strategies.
- Wrote PowerPoint presentations, speeches, and conference proposals.
- Provided feedback to the University President and delivered presentations to the Board of Trustees.
- Provided logistical support, drafted speeches, briefs, and meeting summaries.
- Applied superior negotiation, communication and conflict management skills to facilitate effective discussions.
- Assisted Director of Business Development and Operations with graduate fairs and grassroots outreach.
- Demonstrated experience developing strategic relationships with individual and prospective donors, foundations, and other philanthropic organizations.
Communications Assistant
International Association For Human Values
01.2017 - 01.2019
- Assisted Executive Director of IAHV with grant proposals, press releases, media marketing content, and collaborated on projects with other international organizations, including The United Nations.
- Secured program funding in form of grants and scholarships; developed course curriculum;
- Successfully cultivated partnerships with other mission-aligned organizations and agencies.
- Executed stories from start to finish within deadlines required for publication production schedules.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Education
Ph.D. - Integrative Medicine
Saybrook University
Oakland, CA05.2019
Master of Arts - Psychology
Antioch University
Los Angeles, CA06.2014
Bachelor of Arts - Environmental Studies
Loyola University
Chicago05.2001
Skills
- Copywriting & Blogging
- Content Management
- AI Technology
- Digital Marketing
- Project Management
- Brand Strategies/SEO
- AP Style
- Networking & Communications
- Research Abilities
- Critical Thinking
- Organization/Multitasking
- Diversity & Inclusivity Awareness
- Media Coverage
- Graphic Design
- Video Editing
- Public Relations
Languages
English
Native or Bilingual
Spanish
Limited Working
French
Limited Working
Timeline
Media Assistant
Battle Conquer Gym
11.2023 - Current
Freelance Writer
Aliya Health Group - Footprints To Recovery NJ
06.2023 - Current
Copywriter and Marketing Assistant
Extreme Hotel
03.2023 - 07.2023
Executive Assistant
Sense of Self Institute
04.2022 - 04.2023
Freelance Writer
All Points North Lodge
09.2021 - 03.2022
Adjunct Professor
Purdue University Global
01.2020 - 01.2021
Advancement & Business Development Assistant
Saybrook University
05.2018 - 12.2020
Content Writer
ContentWriters.com
03.2017 - 08.2021
Communications Assistant
International Association For Human Values
01.2017 - 01.2019
Ph.D. - Integrative Medicine
Saybrook University
Master of Arts - Psychology
Antioch University
Bachelor of Arts - Environmental Studies
Loyola University
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