Anji Dang

• Composed, produced, and sound-designed original scores for 100+ high-profile projects across commercials, animations, and branded content for globally recognized clients such as Sanrio, Popmart, Xiaomi, OPPO, and Roborock.
• Managed full-cycle client communication—from creative briefing to final delivery—ensuring high-quality music outcomes under tight timelines and shifting project requirements.
• Coordinated with creative, production, and marketing teams across the U.S. and Asia, demonstrating strong project management, cross-functional collaboration, and cross-cultural communication skills.
• Directed recording workflows and performer coordination as needed, including scheduling, technical requirements, and delivery of audio assets aligned with project needs.
• Promoted music projects across digital platforms through organized content planning and release strategies, contributing to increased audience engagement and brand visibility.

• Coordinated partnerships with over 100 musicians and creators, managing all communication, scheduling, and contract negotiations to ensure effective campaign execution.
• Organized and managed Enya’s artist performance showcases at NAMM, overseeing performer scheduling, technical requirements, stage coordination, and day-of execution.
• Designed and executed influencer and artist campaigns with a quarterly budget of $150K, contributing to a 32% increase in online sales and a 72% rise in website traffic from social channels.
• Developed cross-platform content calendars and digital campaigns, driving significant audience growth: +17K YouTube subscribers, +90K TikTok followers, and +10K Instagram followers within the first year.
• Collaborated with product, design, and marketing teams to execute launch campaigns, aligning creative assets, messaging, and artist deliverables.
• Conducted market and audience research to identify partnership opportunities and guide campaign strategy.
• Utilized analytics to measure campaign performance and inform future artist collaborations and promotional initiatives.

Ruth Plus is an agency that runs the planning, mechanics, optimization, media buying, and full campaign management for clients.

• Assisted in developing comprehensive marketing plans and social media strategies.
• Created engaging content for social media platforms, contributing to a 25% increase in brand visibility.
• Conducted market analysis to inform marketing strategies and promotional activities.

TEAM is a music education platform that offers hands-on music production and licensing education programs

• Supported the marketing team in content creation and social media management.
• Performed SEO and PR activities to enhance online presence and brand reputation.