Ankur Sharma

Decisive, action-oriented, results focused IT expert ( over 20 years’ experience) with the last 5 years focused on enterprise wide automation roll-out. Experience in visual storytelling, dashboard reporting, statistical data analysis and machine learning to deliver data driven insights, translating information for c-suite audience for better decision making. A positive team player with strong communication, project management, leadership, critical thinking and problem-solving skills navigating all aspects of product life cycle.

• Created an interactive Shiny Dashboard to identify key brand health attributes used to predict customer behavior towards AT&T brands and its competitors. This will allow GMO to optimize brand positioning, messaging and marketing.
• Led a team in creating and developing audience and demand segmentation models to bucket current and prospect customers into their segments based on their behavioral and demographic factors to aide marketing strategies to implement targetting marketing campaigns.
• Developed and implemented a marketing mix model that accurately attributed revenue and sales performance to various marketing channels, resulting in optimized marketing spend and 70% increase in return on investment(ROI)
• Led a team of software developers in creating automation roll out plan across the organizations to leverage automation where possible saving 5M in testing and process improvements

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