Ann Bergman
Auburn,AL
Summary
Strategic and innovative Communications and Marketing Director with extensive experience in public relations, marketing campaign management, and event coordination. Adept at leveraging digital platforms and traditional media to drive engagement and promote organizational objectives. Seeking to apply expertise in communications and marketing to advance the mission of Auburn University College of Education.
Overview
33
33
years of professional experience
Work History
Public Relations Specialist/Coordinator
Auburn CityFest
City of Auburn
01.2015 - Current
- Conceptualized and executed an annual $76,000 budget for marketing and PR campaign, resulting in increased Auburn Parks and Recreation brand visibility and community engagement
- Staff photographer
- Managed press, marketing, and public relations for Auburn Parks and Recreation 16 departments, 11 parks/playgrounds, 12 facilities and 5 cemeteries
- Promote Parks and Rec
- Events with community partners; Auburn Community Orchestra, The Kreher Preserve, Lee Co
- Special Olympics, The Gouge Center, Auburn Area Community Theatre and Auburn City Schools
- Led marketing efforts for over 50 City of Auburn Parks & Recreation annual events
- Achieved record attendance at Parks and Rec
- Events
- Created quarterly program brochures and yearly calendars with graphic designer
- Update website, handle all details for ribbon cuttings on newly constructed parks, playgrounds, and facilities
- Spearheaded the growth of The City of Auburn's Instagram account from 7 to 11K followers and Facebook page to 22K followers from 2015-2022
- Established the Auburn Parks and Recreation Facebook and Instagram accounts in 2022, achieving significant follower growth
- COAparksandrec Facebook followers 6.5K and 2.1K Instagram followers May 2024
- Orchestrated the Auburn CityFest, for the past 9 years
- Generating over $250,000 in sponsorships and achieving record attendance of over 20,000 attendees in 2024
- Oversee and execute $20,000 marketing budget for the Auburn CityFest
- Recruited and managed over 150 vendors, 50 sponsors
- Supervised over 50 volunteers and 20 Parks and Recreation staff
- Directed the production of all Auburn Parks and Recreation videos and served as Marketing Director for the USTA Auburn Women’s Pro Tennis Classic in June 2017.
General Sales Manager and Marketing Campaign Manager
Auburn Network
01.2012 - 01.2015
- Managed a $1.2M campaign budget for Alabama House of Representatives election race, achieving campaign objectives
- Increased Auburn Network radio sales revenue by 15% in 2014 and 20% in 2015
- Supervised a team of 5 account executives and provided leadership in sales strategies and client relationship management with 3 radio stations and East Alabama Living Magazine
- Oversaw 30 house accounts.
WSFA News Account Executive
Gray Television
01.2010 - 01.2012
- Developed over $137,000 in new business on WSFA 12 News and maintained and increased current client expenditure
- Managed over 50 clients
- Wrote and produced television commercials and digital campaigns to meet client objectives.
Certified Yoga Instructor
Metro Fitness
Montgomery, AL
02.2008 - 12.2010
- Conducted yoga classes at Metro Fitness in Montgomery, AL.
Account Executive
iHeartMedia
01.2001 - 01.2007
- Recognized as top billing salesperson at Toledo Clear Channel Communications Company in 2003
- Maintained and increased current client expenditure and produced radio commercials and campaigns.
Account Executive
Clear Channel Communications, 84 WHAS Radio
Louisville, KY
10.1991 - 12.1996
Education
B.A. Communications -
University of Dayton
Skills
- Strategic Communications
- Marketing Campaign Management
- Event Coordination
- Digital Platforms
- Traditional Media
- Public Relations
- Brand Visibility
- Community Engagement
- Press Management
- Marketing Strategy
- Social Media Management
- Sponsorship Management
- Vendor Management
- Volunteer Management
- Video Production
- Sales Management
- Client Relationship Management
- Leadership
- Sales Strategies
- Account Management
- Radio Advertising
- Commercial Production
Websites
Accomplishments
- Nominee for the Phillip Ryder Forrest Jr. Professional Achievement Award, PRCA 2024
- Recipient of the 2023 PRCA Medallion Award for Auburn CityFest Jurassic Journey Marketing campaign 2023
- Received the 2023 Medallion Award for Town Creek Inclusive Playground Accessibility Guide video
- Southern Public Relations Federation Senior Practitioner Award 2023
- Awarded City of Auburn Employee of the Month in October 2017
Timeline
Public Relations Specialist/Coordinator
Auburn CityFest
01.2015 - Current
General Sales Manager and Marketing Campaign Manager
Auburn Network
01.2012 - 01.2015
WSFA News Account Executive
Gray Television
01.2010 - 01.2012
Certified Yoga Instructor
Metro Fitness
02.2008 - 12.2010
Account Executive
iHeartMedia
01.2001 - 01.2007
Account Executive
Clear Channel Communications, 84 WHAS Radio
10.1991 - 12.1996
B.A. Communications -
University of Dayton
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