Hi, I’m
Ann Rose
Marketing
Groveland,MA
Learn as if you were to live forever.
Mahatma Gandhi
Summary
Accomplished Marketing and Sales Executive with exceptional analytic skills and a strategic mindset, offering expertise in brand and product marketing management, data analytics, and sales. Proven track record of driving consumer product growth through data-driven marketing strategies, exceeding revenue targets, and fostering collaborative teams. Seeking to leverage my skills and experience to make a significant impact on a dynamic brand.
Overview
26
years of professional experience
Work History
VisionPoint MarketingRaleigh, NC
Account Executive
03.2023 - 09.2023
Job overview
- Sold enrollment marketing services sales to higher education prospects.
EverbridgeBurlington, MA
Senior Account Executive
01.2022 - 03.2023
Job overview
- Sold enterprise licenses for crisis management software.
LumiveroBurlington, MA
Senior Sales Manager
06.2016 - 01.2022
Job overview
- Led and directed global sales team focused on delivering enterprise licenses for qualitative data analytics software exceeding quota each year by 4-18%.
Keurig Green Mountain, IncBurlington, MA
Marketing Manager
07.2004 - 07.2005
Job overview
- Successfully launched Keurig consumer brewer and K-Cups.
- Managed packaging design and copywriting.
- Developed retail sampling/demonstration program with more than 10,000 demonstrations delivered nationwide.
- Created company brand messaging, collateral materials, promotional strategies, and loyalty programs.
- Analyzed sales data, identified trends, and monitored competition to effectively market products.
- Oversaw creative agency campaigns including TV spots, trade publications, and digital marketing.
- Conducted consumer research including surveys and focus groups.
- Collaborated with engineering and customer service teams on usage testing and features development.
- Hired and managed product marketing and brand managers.
Lindt & SprüngliStratham, NH
Marketing Manager
01.2001 - 06.2004
Job overview
- Marketing Strategy and Collateral: Spearheaded the creation of collateral materials, orchestrated customer tasting events, and devised innovative promotional strategies to enhance brand visibility and consumer engagement.
- Data-Driven Insights: Leveraged IRI and Nielsen data to analyze retail sales trends, subsequently formulating data-driven category strategies that optimized product performance in the market.
- Product and Brand Management: Successfully managed both product and branding initiatives for chocolate bar and Easter product lines, achieving annual sales of $35 million.
- Collaborative Sales Support: Collaborated closely with the sales team to develop and execute account-based promotional campaigns, fostering stronger relationships with key clients and driving revenue growth.
- Brand Awareness: Orchestrated comprehensive marketing campaigns and programs including product placement and product seeding that resulting in a significant boost in brand awareness and customer engagement.
- Strategic Partnerships: Developed strategic partnerships and launched nationwide "Art of Indulgence" chocolate and wine tasting events, creating a unique and memorable brand experience for consumers.
- Brand-Building Sponsorships: Identified and managed impactful brand-building sponsorships, further establishing the company's presence in the industry and reinforcing brand loyalty.
- Consumer Insights: Oversaw consumer tasting panels and analyzed feedback, translating insights into actionable strategies for product development and enhancement.
- Premium Product Launch: Successfully launched the Lindt Excellence premium chocolate bar line, including development of US-specific packaging and comprehensive retail strategy, establishing Lindt as the #1 premium chocolate bar in U.S. market.
The Timberland CompanyStratham, NH
Brand Manager
11.1999 - 12.2000
Job overview
- Collaborated closely with product development teams to optimize packaging and labeling strategies, resulting in improved product presentation and customer engagement.
- Fostered enduring partnerships with key retailers and prominent industry influencers to curate immersive brand interactions, bolstering Timberland's market presence and reputation.
- Conducted extensive market research to stay attuned to evolving trends, pinpointing valuable insights into customer desires and preferences for informed strategic decision-making.
- Orchestrated comprehensive product line training sessions, equipping sales team with in-depth product knowledge and sales techniques, leading to increased product adoption and sales performance.
- Pioneered a groundbreaking mobile marketing campaign, coordinating nationwide event appearances, igniting brand awareness, and fostering customer engagement on a national scale.
The Timberland CompanyStratham, NH
Product Manager
04.1998 - 11.1999
Job overview
- Directed Design and Development of Small Leather Goods: Spearheaded end-to-end design and development process for small leather goods while also overseeing creation of complementary marketing materials tailored to the EMEA market.
- Seasonal Line Planning and Product Line Forecasting: Formulated comprehensive seasonal line plans and conducted meticulous product line forecasts to ensure alignment with market demands and emerging trends.
- Global Material Sourcing and Collaborative Manufacturing Management: Strategically sourced materials from international suppliers and maintained a hands-on approach by collaborating with manufacturing facilities in Spain, Italy, and Turkey throughout entire development and production lifecycle.
The Timberland CompanyStratham, NH
Senior Demand Analyst
04.1997 - 04.1998
Job overview
- Strove to consistently improve monthly forecast accuracy measures at different levels of aggregation.
- Created demand forecasts to support business planning.
- Developed and presented forecast accuracy and performance reports to identify problems and opportunities and made recommendations for improvements to demand plan.
- Created weekly international sales reports with summary analysis.
Education
College of The Holy CrossWorcester, MA
Bachelor of Arts from History, Political Science
05.2001
University of South Carolina - ColumbiaColumbia, SC
MBA from International Business
05.2001
Cornell UniversityIthaca, NY
Certificate from Data Science With SQL And Tableau
05.2001
Skills
Brand Management
undefinedTimeline
Account Executive
VisionPoint Marketing
03.2023 - 09.2023
Senior Account Executive
Everbridge
01.2022 - 03.2023
Senior Sales Manager
Lumivero
06.2016 - 01.2022
Marketing Manager
Keurig Green Mountain, Inc
07.2004 - 07.2005
College of The Holy Cross
Bachelor of Arts from History, Political Science
05.2001
University of South Carolina - Columbia
MBA from International Business
05.2001
Cornell University
Certificate from Data Science With SQL And Tableau
05.2001
Marketing Manager
Lindt & Sprüngli
01.2001 - 06.2004
Brand Manager
The Timberland Company
11.1999 - 12.2000
Product Manager
The Timberland Company
04.1998 - 11.1999
Senior Demand Analyst
The Timberland Company
04.1997 - 04.1998
Technology / Software
Tableau, SQL, Advanced Excel (pivot Tables), Salesforce CMR, Microsoft Dynamics CRM, Hubspot CRM, PowerPoint, Cognos, Nielsen, IRI, NVivo, Outreach.io, Salesloft
Technology / Software
Tableau, SQL, Advanced Excel (pivot Tables), Salesforce CMR, Microsoft Dynamics CRM, Hubspot CRM, PowerPoint, Cognos, Nielsen, IRI, NVivo, Outreach.io, Salesloft
Technology / Software
Tableau, SQL, Advanced Excel (pivot Tables), Salesforce CMR, Microsoft Dynamics CRM, Hubspot CRM, PowerPoint, Cognos, Nielsen, IRI, NVivo, Outreach.io, Salesloft
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