Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Industry Affiliations
Timeline
Generic

Ann-Celeste Billings

Salt Lake City,UT

Summary

Results-oriented marketing executive with a proven track record of marketing sustainable, family-friendly product lines. Positive, driven cross-functional team player. Successfully launched an eco-friendly, natural home care product line, driving significant growth and market awareness. Creative and highly strategic professional with excellent client relations abilities.

Overview

14
14
years of professional experience

Work History

Vice President, Marketing & Product Development

QSI LLC
01.2019 - 02.2024
  • Launched and managed line of Eco-friendly, nature-inspired home care products, including laundry care, glass and surface cleaners.
  • Built relationships with external partners, vendors, and customers in order to foster collaboration.
  • Created brand partner and influencer programs.
  • Led full-cycle development of 21 new products in 2022, ensuring sustainable sourcing and natural formulation.
  • Enhanced brand identity by promoting values of non-toxic living and ethical consumerism.
  • Drove omni-channel strategy, achieving +2,000% growth on Meta and +27K followers on Instagram.
  • Ensured compliance with clean-label and environmental standards across multiple international markets.
  • Collaborated with finance and operations to implement zero-inventory model, optimizing fulfillment speed and profitability.

Senior Director, Global Marketing & Product Development

ASEA LLC
01.2016 - 01.2019
  • Developed a new skincare line and led its brand, packaging, and global go-to-market execution.
  • Opened international call centers to reduce distributor costs and strengthen global logistics.
  • Expanded reach through education, influencer marketing, and athlete endorsements.
  • Lead cross-functional teams in developing creative solutions to challenging problems.

Vice President, Global Marketing

LIFEVANTAGE LLC
01.2015 - 01.2016
  • Launched the AXIO energy line, generating $3M in new sales within 30 days.
  • Built product category strategies targeted at Millennials using creative content and social storytelling.

Senior Director, Marketing & Product Management

USANA HEALTH SCIENCES
01.2012 - 01.2014
  • Developed weight management shakes and healthy snacks.
  • Streamlined product development timelines by 50%.
  • Integrated CRM and online wellness tools to improve personalization and retention (+8%).

Vice President, Marketing & Product Development

ZRII LLC (Founded by Deepak Chopra)
01.2010 - 01.2012
  • Designed incentive programs and experiential events that boosted field performance (+12% sales).
  • Led global campaigns supporting Chopra's wellness vision and holistic living approach.

Education

Marketing Communications

Brigham Young University

IFF Professional Training - Flavor & Fragrance Development

Skills

  • Green product champion
  • Environmental stewardship
  • Cross-functional collaboration
  • Brand management
  • Influencer partnerships
  • Shopify Plus, Klaviyo
  • GA4, Google Analytics
  • Meta Blueprint
  • Microsoft Dynamics 365
  • Canva

Hobbies and Interests

  • Organic gardening & greenhouse cultivation
  • Animal rescue volunteer & foster puppy parent
  • Outdoor wellness advocate (hiking, boating, paddle boarding)

Industry Affiliations

  • Member, Cosmetics Executive Women (CEW)
  • Member, Institute of Food Technologists (IFT)
  • Active Participant, Direct Selling Association (DSA)
  • Member, Household & Commercial Products Association (HCPA)
  • Advisor, Arizona Board of Commerce

Timeline

Vice President, Marketing & Product Development

QSI LLC
01.2019 - 02.2024

Senior Director, Global Marketing & Product Development

ASEA LLC
01.2016 - 01.2019

Vice President, Global Marketing

LIFEVANTAGE LLC
01.2015 - 01.2016

Senior Director, Marketing & Product Management

USANA HEALTH SCIENCES
01.2012 - 01.2014

Vice President, Marketing & Product Development

ZRII LLC (Founded by Deepak Chopra)
01.2010 - 01.2012

Marketing Communications

Brigham Young University

IFF Professional Training - Flavor & Fragrance Development

Similar Profiles

CREATE PROFILE