Ann Collette Krantz
Watertown
Summary
Dynamic senior-level marketing strategist and communications professional with a proven track record of leading high-impact, award-winning teams in marketing, brand management, and strategic communications. Known for adaptability, transformational leadership, and a results-driven approach that delivers financial growth, operational efficiency, and long-term sustainability. Skilled in content creation, creative writing, public speaking, and serving as an effective spokesperson, with the ability to engage and influence diverse audiences across multiple platforms.
Overview
26
26
years of professional experience
Work History
Chief, Strategy & Marketing Communications
Masonicare
02.2017 - Current
- Reporting to the President & CEO, responsible for developing and executing strategic initiatives and marketing communication plans to drive organizational growth and sustainability
- Directed a $1.2M marketing budget and led an award-winning, integrated marketing team
- Transformed the marketing department by building dedicated social media, graphics, and digital media functions, enhancing brand visibility
- Elevated brand awareness through a new website launch and high-performing social/digital campaigns
- Developed and implemented brand guidelines, ensuring consistent messaging across all service lines
- Established an in-house production studio for video messaging, education, and advertising initiatives
- Led communications strategies for a multi-million-dollar merger and acquisition
- Launched GENM Senior Care Consulting, a full-service subsidiary of Masonicare
- Managed media relations and served as the organization’s spokesperson for all outlets
- Partnered in developing corporate strategies for sustainability and long-term growth
- Implemented telehealth services, enhancing digital health offerings
- Realigned medical and behavioral health practice models, generating $2M in annual savings
- Developed and operationalized a $4.3M transition plan to stabilize skilled nursing services
- Established strategic partnerships with major hospital systems to expand network alliances
- Created and executed service line restructuring initiatives, improving revenue and reducing costs
Vice President, Business Development & Corporate Communications
Apple Rehab, Inc.
09.2008 - 02.2017
- Reporting to the President/Owner, responsible for exceeding revenue expectations through strategic marketing programs and partnerships
- Managed company-wide communications strategies, including the development of all marketing plans
- Directed the rebranding of Apple Rehab across 26 locations, ensuring cohesive messaging and design
- Developed CMS Bundled Payment and ACO strategies, fostering operational alignment and collaboration
- Strengthened partnerships and networks within post-acute care, driving referral growth
Vice President, Corporate Marketing & Brand Communications
CareOne, LLC/HealthBridge Management Company, Inc.
02.2004 - 09.2008
- Established an in-house communications department, saving $2.1M annually by reducing outsourced services
- Directed branding and marketing strategies for 72 facilities, ensuring consistency across all channels
- Designed and implemented integrated marketing campaigns to support recruitment and service line growth
- Exceeded revenue goals by creating and managing strategic marketing and sales plans
- Served as company spokesperson and media consultant, enhancing brand reputation
- Analyzed data trends to identify opportunities for service expansion and development
Regional Director of Marketing Communications/Business Development
Olympus Healthcare Centers
07.1999 - 02.2004
- Directed all marketing communications and business development initiatives for six centers specializing in behavioral health programming
Education
MBA - Marketing/Communications
University of Phoenix
Phoenix, AZBS - Business/Marketing Communications
University of Phoenix
Phoenix, AZHealth Science/Respiratory Care Practitioner
California College For Health Science
Waterbury & St. Mary’s Hospital School of Respiratory Therapy -
Skills
- Strategic Planning & Organizational Development
- Brand Development & Management
- Press & Media Relations
- Public Speaking & Leadership Spokesperson
- Creative Content Writer
- Internal & External Communications
- Digital Marketing & Social Media Strategy
- Service Line Development & Optimization
- Mergers & Acquisitions Integration
Awards
- 2024, GDUSA 61st Anniversary Awards, Gold, Annual Report
- 2024, GDUSA 61st Anniversary Awards, Gold, Commercial ("Masonicare is Love")
- 2023, National Healthcare Ad Awards, Gold, Best Annual Report
- 2023, National Healthcare Ad Awards, Silver, Memory Care Commercial
- 2023, Hartford Business Journal, 25 Top Women in Business Award
- 2022, dot. Com Awards, Gold, Integrated Marketing Campaign ("Life Reimagined")
- 2022, Healthcare Advertising Award, Gold, Integrated Marketing Campaign ("Life Reimagined")
- 2022, PRSA Mercury Award, Gold, Annual Report
- 2021, National Healthcare Ad Awards, Gold, Integrated Marketing Campaign ("Be Ageless")
- 2020, PRSA Mercury Awards, Gold, External Website
- 2020, PRSA Mercury Awards, Silver, Anniversary Magazine Edition (Masonicare's 125th Anniversary)
- 2020, Top Innovator Award, Quinnipiac Chamber of Commerce
- 2020, PRSA Mercury Awards, Bronze, Social Media
- 2019, National Healthcare Ad Awards, Gold, Best Integrated Marketing Campaign
- 2019, PRSA Mercury Awards, Bronze, Media Relations
Hobbies and Interests
- 5th Degree Master Black Belt – Tang Soo Do Moo Duk Kwan (International Competitor)
- Equestrian
Timeline
Chief, Strategy & Marketing Communications
Masonicare
02.2017 - Current
Vice President, Business Development & Corporate Communications
Apple Rehab, Inc.
09.2008 - 02.2017
Vice President, Corporate Marketing & Brand Communications
CareOne, LLC/HealthBridge Management Company, Inc.
02.2004 - 09.2008
Regional Director of Marketing Communications/Business Development
Olympus Healthcare Centers
07.1999 - 02.2004
BS - Business/Marketing Communications
University of Phoenix
Waterbury & St. Mary’s Hospital School of Respiratory Therapy -
MBA - Marketing/Communications
University of Phoenix
Health Science/Respiratory Care Practitioner
California College For Health Science
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